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Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
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Setting up marketing communication in the franchise system in the context of localization of individual outlets
KOLOUCH, Marek
The subject of this bachelor thesis is to find the optimal balance between centrally managed marketing strategies and the individual needs of each outlets within the Potrefená husa franchise network. The research includes an analysis of the current the state of marketing communication across the Potrefená husa franchise network, an investigation into customer food preferences within specific outlets and an interview with a representative of manager of selected branches. The results of the quantitative and qualitative analysis showed that the Potrefená husa should place particular emphasis on promoting a unique dining experience and atmosphere of the restaurants through various marketing channels, along with active use of influencer marketing and online campaigns. It is also important to develop an online presence and monitoring market trends. For the Liberec branch, it is recommended to focus on making the lunch menu more attractive, its convenient location in the city centre and optimising occupancy during the day. Potrefená goose in Prague should focus on increasing average spend per person, to encourage tourists and foreign clientele, to optimise the lunch menu and to efficient restaurant occupancy. The IGY shopping centre in České Budějovice should be promote a favourable daily offer and at the same time it is appropriate to increase the average spending per person and to take advantage of the favourable location in the shopping centre. Potrefená goose in České Budějovice Budějovice on Česká Street should make its main efforts in marketing communication.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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The Proposal of a New Market Entry Strategy
Bláhová, Veronika ; Jenčo, Josef (referee) ; Chalupský, Vladimír (advisor)
In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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Marketing Strategy of a Company
Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product.
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Proposal of the Communication Mix in the Selected Company
Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.
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Business Plan for Nutrition Centre Establishment
Urban, Pavel ; Švec, Marek (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis deals with the elaboration of a business plan for the establishment of a nutrition center in Olomouc. In the first part, there are elaborated the theoretical starting points for the business plan, and then the thesis deals with analyses and a segmentation of the market. Based on this information the proposal of the business plan is elaborated.
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