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Olomouc cheese - production, business, consumption, 1938-1960
Sedláček, Petr ; Kubů, Eduard (advisor) ; Jakubec, Ivan (referee)
The diploma thesis deals with topic of production, enterprise and consumption of "Olomoucké tvarůžky" (Olomouc cottage cheese) in a 1938-1960 period on the ground of bohemian lands, or Czechoslovakia respectively. It summarizes development of this branch up to the year 1938 and observes how it was affected by the consequences of the Munich Treaty. The thesis puts closer look at the types of state interventions in production of Olomouc cottage cheese in war and postwar time. It also observes process of socialization and subsequent nationalization of private businesses in 1950s. Then it focuses on major aspects of business in this branch and brings more detailed study of three typical entrepreneurs according to the scale of their involvement. The thesis furthermore characterizes production of Olomouc cottage cheese as an individual branch of dairy industry. It surveys number, form, regional dislocation and machinery of businesses. Then it considers amount of production of Olomouc cottage cheese, its relation to total cheese production, to type of plant and region. It deals with number, structure and position of employees in Olomouc cottage cheese businesses. It also concerns export of Olomouc cottage cheese. Last chapter inquires position of Olomouc cottage cheese in consumption habits of population...
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The Phenomenon of Zombies in Films by George A. Romero
Čada Wernischová, Nelly ; Čeněk, David (advisor) ; Svatoňová, Kateřina (referee)
(in English) This work deals with the phenomenon of zombie in films by George A. Romero. Its objective is to prove that, although the characteristics of the phenomenon underwent significant change within individual films by this director, it still preserved the basic metaphoric function it had already at the time of its origination in Haiti in the 17th century. . The analytical part, in which three selected zombie horrors by George A. Romero (Dawn of the Dead, Land of the Dead and Diary of the Dead) are discussed, is based on the methods of neoformalist analysis. Based on the analysis of individual films, I have proved that the zombie phenomenon in Romero's films works, the same as it does in Haiti, as a metaphor of slavery with this metaphor being varied depending on the issues that become the current topic of each of the films whose actual aim is to criticise the contemporary society.
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Health as a Marketing Opportunity
Bergrová, Zuzana ; Šafaříková, Radana (advisor) ; Kladný, Tomáš (referee)
The aim of this thesis is to define the growing use of health symbolism in the consumer goods industry. Powerful group of consumers, focused on the value of health and an active lifestyle, is the base for developing a long-term emerging market with portfolio of brands and products, which are building its image on the basis of health connotations. This "medicalization of consumption" takes place mainly at the level of signs with relevant references, according to which consumers are oriented at different levels of awareness of that fact. On the example of semiotic analysis of Activia brand we would point out how could each sign build a product, permanently associated with required values.
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Olomouc cottage cheese - production, enterprise, consumption
Sedláček, Petr ; Kubů, Eduard (advisor) ; Štolleová, Barbora (referee)
The thesis deals with phenomenon of "Olomoucké tvarůžky" (Olomouc cottage cheese), an original Czech cheese in period from an end of 19th century to 1938. It puts closer look at the changes in ways of production, observes production of "Olomoucké tvarůžky" as a subject of enterprise and as an individual branch of dairy industry. It also outlines place of "Olomoucké tvarůžky" in consumption habits.
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Academic spectacle: commodification of knowledge in Pnin, The Breast and White Noise
Labanczová, Johana ; Ulmanová, Hana (advisor) ; Pilný, Ondřej (referee)
The thesis called Academic Spectacle: Commodification of Knowledge in Pnin, The Breast, and White Noise deals with the commodifying influence of the consumer society on education, knowledge and the perception of information, as it is reflected in the following American academic novels: Pnin (1957) by Vladimir Nabokov, Philip Roth's The Breast (1972) and White Noise (1985) by Don DeLillo. The thesis combines the approach of literary analysis with the use of cultural- theoretical terms and theories relating to the state of postmodern society from the texts of Waltr Benjamin, Jean Baudrillard, Guy Debord, Linda Hutcheon or Theodore Adorno and Max Horkheimer. In addition, it elaborates on sociological concepts, such as "the risk society" of Ulrich Beck, the "public arenas model" of approaching social problems of Stephen Hilgratner and Charles Bosk or "the hyperconsumer society", the term Gilles Lipovetsky applies to the state of present societies. Therefore, the thesis belongs to the area of cultural studies, which typically combine the approaches of sociology and literary studies. For the sake of analyzing the influence of the consumer society on the academic environment (as it is reflected in the given novels), we established four basic aspects of commodification: reification, banalization,...
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The way of consumerism in the interwar Czechoslovakia nn the example of consumption of coffee, cocoa, chocolate and tea.
Syrová, Tereza ; Jakubec, Ivan (advisor) ; Jančík, Drahomír (referee) ; Štemberk, Jan (referee)
Dissertation thesis discusses the consumption of cocoa, coffee, tea and chocolate in the interwar period in the Czechoslovakia. On the basis of statistical data and examination of archival sources comes with the definition of the middle classes of the population, which those commodities consumed. The thesis shows the distribution of consumption of commodities based on the survey in blue-collar and white-collar families. Furthermore provides insight into the lives of families, distribution of their spending and the size of income. It refers to the representation of cocoa, coffee, tea and chocolate in the consumer basket and shows the elasticity of the mentioned commodities. For the central part of the research of the dissertation thesis chose the Czech territory only, because here were without difficulty accessible data sources. The Dissertation thesis clarifies the causes of consuming cocoa, coffee, tea and chocolate and concludes that each was consumed from another purpose, which resulted status of these commodities. Tea consumption has been designed especially for the higher classes of the population, chocolate bought mostly white-collar family, but over twenties speared consumption of chocolate products also among the middle and lower classes into the population. The chocolate products were subject to early 20s of the luxury tax. Cocoa was used in connection with cooking and baking, but families didnt use this product frequently. Coffee drank all layers of the population, but consumption was based on the social status of the consumer. Very frequently families consume rye coffee and chicory coffee. Dissertation thesis also highlights the regional differences between the classes, which were further intensified. Thesis examines in detail the amount of the duties of the commodity, which in the interwar period varied widely, and concludes that the duty to disproportionately increase the price of products and made it impossible for consumers to buy more of cocoa, coffee, tea and chocolate.
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Struggle between civilization (culture) and nature (attempts forming a cultural maturity strategy)
VAVROUŠKOVÁ, Edita
People are not aware of the fact that we are living on the edge of a serious ecological disaster. One fifth of the population could afford to pollute our planet while these people are enjoying prosperity before the ecological problems begin directly to affect them, as the main culprits. The thesis is divided into seven parts. In the first part I analyze the roots of a conflict between culture and nature, the development of a relationship between humans and nature from the beginning of their existence and two evolutionary lines, cultural and natural. Further I explain the heart of the ecological disaster as well as an anti-natural characteristic of technology. In the second part I deal with the turning points in the evolution of technology. In the third part, I analyze the impact of technology and information on the time and the human labour. The fourth part is devoted to the analysis of the development of economy from the original gatherer-hunting economy to the today's modern economy. In the parts, five to seven, I analyze who is responsible for the depleted and devastated nature. Is it market economy, party politics or consumer society? The seventh part is engaged in the history of consumer society. The eighth part is focused on possible solutions to the conflict and on the ways how people could find way back and behave the way that they would not devastate natural systems from now. In the research part I am engaged in a question if we realize that our consumption of any various goods would have to be adequate and if we as humankind are willing lower our sights or if we are not interested in our future. I choose a qualitative research method for collecting data. A questionnaire is created for the purposes of my research. The questionnaire is divided into five parts focusing on social structure, transportation, consumption of energy, water and food. The research question is not answered clearly, the results differ in particular areas of consumption. In the area of transport 68 % of respondents use their own vehicle for the transportation to their work and they are not willing to change it. In the area of energy 69 % of respondents are not willing to lower the temperature while heating the rooms they live in. However, another result is more propitious. Only 26 % respondents of the quantity are not willing to invest into thermal insulation. 21 percent of respondents are not willing to refuse usage of domestic appliance or lower consumption of energy. Although the global scarcity of water is perceived as a serious or rather serious problem by 95 % of respondents only 56 % of them do not save water or they do not have any general knowledge about their own water consumption. Appliances saving water are not used and also would not be used in the future by 30 % of questioned people. 36 % of respondents throw away food into the waste but 80 per cent of them are willing to think more about what they buy and how they could use their unconsumed food. The thesis could be used by interested people (sociologists, teachers of ethics, etc.) as a research of thinking of common population and also as a foundation for thinking about nowadays values orientation of the society. Furthermore, it could be used as a study material for further consideration related to the willingness of people to re-evaluate their requirements in connection with our future generations. Keywords
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ANALYSIS OF CONTEMPORARY LIFE-STYLE ACCORDING TO GILLES LIPOVETSKY AND MICHEL MAFFESOLI: COMPARISON AND CONFRONTATION OF SELECTED THEMES, PROBLEMS AND CONTROVERSIES
VOLEK, Jan
The thesis analyzes and compares the approaches of two authors dealing with phenomena in contemporary society. It focuses mainly on issues of lifestyle and values. The thesis asks questions related to socialization and individualization of society. The thesis is divided into four parts. The first part is about definition of the basic terms (postmodernism, lifestyle, values). The second part is devoted to the concept of Gilles Lipovetsky. The third part focuses on the concept of Michel Maffesoli. In the fourth section, there is a comparison of these two concepts, where we are primarily focused on tracing argumentation clashes and controversies. In the final part, there is the presentation of the main questions and ideas, that come out on the basis of this comparison.
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Ethic dimension of spending leisure time children and youth in the Czech republic
PROKOPCOVÁ, Veronika
Diploma thesis deal with incorporated of ethic dimensions into acitivities in leisure time of children and youth. The first chapter targets delimination of the basic notions from the area of leisure time and ethics. The next chapter deal with value orientation children and youth. The third chapter attend to ethic dimension acitivities in leisure time first in the continuity with experience and ethic education in leisure time. The last chapter deal with owing to medial activities to children and youth, consumption orientation, synthesis influence of educational aspects and synthesis ethic values and their signification for individuality development children and youth.
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Key words: spiritual values, adolescence, lifestyle, leisure time, consumerism, socialization, value orientation, apprentice youth, research.
NOVÁČEK, Cyril
This thesis is focused on the analysis of spiritual values of apprentice youth. The theoretical section looks at values from philosophical, psychological and educational perspectives. It describes the developmental periods of adolescence, deals with the lifestyle of adolescents and the influence of consumerism on their value orientation. The practical part contains the research and its goals, the characteristics of the research sample and the method and results of the research. The results confirm the predetermined thesis that the apprentice youth suffers from the lack of spiritual values. The research also shows that apprentices tend to spend their leisure time in a consuming way.
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