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Strategy of Implementation of Electronic Commerce On The Market
Kerndl, Tomáš ; Ing. Lucie Jakešová. (referee) ; Němcová, Zuzana (advisor)
This thesis analyzes the problems of introducing a new e-commerce market. By using of analytical methods to determine the most effective procedure for the particular company. In the first part of this document we will introduce the theoretical background, which we will apply in some further analysis and creation of electronic commerce. The result is a design that serves to expand the service portfolio of the company.
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Design of E-shop for Gotberg Winery
Fabig, Roman ; Pilař, Petr (referee) ; Luhan, Jan (advisor)
Subject of this bachelor thesis is a comparison of all existing products for the establishment of electronic commerce. The aim is to advice the best option for the selected products offered by the company with regard to internet marketing and usability. Internet marketing is an important tool in building a successful e-commerce business, so in this study are evaluated all possible solutions for internet marketing with regard to the entire marketing activities of the company. The conclusion of this work assesses the revenue and costs of the proposed solutions.
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Planning and Managing Changes in E-commerce Activities of the Company According to Project Management Principles
Mruškovičová, Timea ; Smolíková, Lenka (referee) ; Doskočil, Radek (advisor)
The diploma thesis deals with the issue of change management in the company environment according to the project management principles, following the field of e-commerce of the company. The starting point for project processing is the result of a strategic situational analysis of the external environment and the industry sector and the analysis of the current state of the company CONTROLSOUND, s.r.o. considering the strategy of information and communication technologies as well as the marketing strategy. The combination of which creates an e-commerce system. The solution to the problem of managed change is to develop proposals and plans that will serve to implement the project itself and reduce the risk of failure of the change in the company. For planning and managing the project will be used Microsoft Project Professional 2016 as a software support.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Marketing Strategy of Restaurant U Kotvy
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This master's thesis describes marketing strategy of the restaurant U Kotvy. The first chapter deals with the theoretical knowledge of marketing, marketing strategy, marketing strategy in area of services and internet marketing. The next chapter analyses the current situation in the restaurant and its shortcomings. Similarly it focuses on the marketing strategy and analysis. In the last section suggests for a proper marketing strategy and an evaluation of its benefits for the restaurant are given.
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Company Internet Sites and E-commerce
Hofman, Jan ; Bureš, Josef (referee) ; Koch, Miloš (advisor)
Thesis deal with complete proposition of internet sites and e-commerce. Thesis includes first analyse of all web functions, scheme of e-commerce, scheme of graphic layout, e-commerce implementation by the help of web programming languages and databases. Part of thesis is first initiation of internet sites, debugging, administration systém, technical and content updating. There is also economical evaluation, influence on the company, service of e-commerce and off-set evaluation whole system.
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Suggestion of E-shop for Company
Beránek, Lukáš ; Zajac, Tomáš (referee) ; Kříž, Jiří (advisor)
The thesis deals with suggestion of e-shop and its promotion on the internet. There are defined the specifics of internet marketing and fundamental definitions of e-commerce, furthermore application of selected marketing instruments and their economical evaluation.
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