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Marketing Mix of the Company
Polová, Silvie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focuses on creating suggestions regarding improvements of the business entity marketing mix, which operates on the service market. The global analysis of the marketing mix and the economic environment is done based on the theoretical knowledge and followed by the recommendations related to the current situation improvements. The original intention was to process a marketing mix for a limited liability company, but unfortunately, it refused to participate, so I was forced to find another entity willing to cooperate.
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Marketing Mix of the Company
Grůzová, Beata ; Škodová, Gabriela (referee) ; Chlebovský, Vít (advisor)
The bachelor´s thesis deals with marketing mix of a specific company. In the first, theoretical part are defined the concepts od marketing and marketing mix. The knowledge from the teoretical part is then used to analyze the current state of marketing mix od the company Jezdecké potřeby Kalenda. Based on the results of the analyzes, recommendations are proposed for adjusting the marketing mix.
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Proposal of Communication Plan in Salon MIA
Jozefová, Silvie ; Zachariáš, Michal (referee) ; Milichovský, František (advisor)
The purpose of this bachelor thesis is to evaluate current communication mix of salon MIA and present suggestions for its improvement. Theoretical part describes theoretical background of related problem. The next practical part is focused on history and characteristics of the company, SWOT and SLEPT analysis, marketing mix and mainly its final part – communication mix. On the basis of results of these analyses are suggested proposals how to improve communication mix.
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Marketing Mix of a Company Stare Hory Wine Shop
Tarčáková, Denisa ; Milichovský, František (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on marketing especially marketing mix of a concrete company. The theoretical part is devoted to definitiv of basic marketing concepts – marketing mix and its instruments and analyzes necesary for creation of the marketing mix. Practical part is focused on marketing mix of selected company is evaluated the current state of this mix and compiled proposals for the creation of a new mix.
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Marketing Mix of Retail Trade
Hon, Marek ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The main subject of this bachelor thesis is to create a marketing plan for retail trade. Implementation of these marketing strategies to the company. This company is engaged in selling grocery, meat, meat products and farmer‘s products. The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company itself and its description. The aim of the practical part is to analyze its present state and a draft of the marketing plan.
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Effectivity Growth of Village´s Investment Using Marketing Mix
Košian, Dávid ; Masný,, Richard (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis aims on marketing mix of the village, especially on the ways how the village could be better using tangible goods – amphitheater. At the beginning I am starting with terms and methods definition. Next step is consisting of surround analysis and competition analysis and the last chapter is about my own concepts of ways of improvements using of amphitheater. Main goals includes achieving financial resources and improving cultural levels of village.
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