Original title: Marketingový mix společnosti
Translated title: Marketing Mix of the Company
Authors: Polová, Silvie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
Document type: Bachelor's theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 4P; marketing; marketing mix; place; price; product; promotion; services; SWOT analysis; 4P; cena; distribuce; marketing; marketingový mix; produkt; propagace; služby; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/83157

Permalink: http://www.nusl.cz/ntk/nusl-588717


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share