Original title: Marketingový mix společnosti PBK BM s.r.o.
Translated title: Marketing Mix of the Company PBK BM Ltd.
Authors: Bartolšic, Roman ; Sklenář, Radek (referee) ; Veselá, Jitka (advisor)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 4P; Marketing; marketing mix; place; price; product; promotion; 4P; cena; distribuce; Marketing; marketingový mix; produkt; propagace

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/33983

Permalink: http://www.nusl.cz/ntk/nusl-578936


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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