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Model of Education of Users in the IT
Drdlová, Světlana ; Havelka, Radek (referee) ; Dvořák, Jiří (advisor)
This thesis deals with entry knowledge and overall IT education company situation analysis. Based on the analysis, I created an education plan or a model that has goal to enhance training effectiveness as well as to improve information technology know-how and use within the company in order to increase the company profit and at the same time help employees in their professional growth and thus enhance their loyalty and personal satisfaction.
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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Information System Selection
Krejčí, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
My thesis contains description of the selection process of an information system for the company VAŠ hotel B & B Ltd., which runs VV hotel in Brno. The chosen information system aims to improve current processes which leads to increase the number of accommodated persons. The first part of this thesis describes theoretical background, which I implemented in analytical and practical part of this thesis. The following chapter describes the current situation. As a part of this thesis I did analysis of specified budget for the selection of the information system. The last chapter describes the selection of the information system. In this chapter I’ve specified system requirements and described the whole selection process. The end of this thesis, identifies benefits that comes with it, and this chapter also contains an economic evaluation of the entire proposal.
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Competitive Strategy of a Company
Kazimírová, Barbora ; Grolíková, Lenka (referee) ; Bartes, František (advisor)
This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
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The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Strategic Brand Development of Company
Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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