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Advertising campaign of the event Týden hokeje on Facebook
Veselá, Anna ; Voráček, Josef (advisor) ; Švábová, Hana (referee)
Title: Advertising campaign of the event Týden hokeje on Facebook Purpose: The main objective of this thesis is to prepare, implement and analyze the results of the Facebook advertising campaign for the event Týden hokeje, which is a part of the four-year project of the Czech Ice Hockey Association called Pojď hrát hokej. Methods: Methods in this thesis relate to two areas: advertising on social network called Facebook and qualitative research. Due to the specifics of Facebook advertisements this thesis also provides instructions for creating an advertising campaign on this network using the tools of Power Editor software. Efficiency metrics provided by Power Editor were used to evaluate the campaign on the grounds of given research queries, whereas Microsoft Excel was used to process the data of the metrics. In order to summarize all channels of marketing communication of the project and to incorporate the Facebook campaign into their enumeration, a qualitative research in the form of an informal interview with the project manager was carried out. Results: As a result, this thesis brings a stepping stone for creating Facebook advertising campaigns connected with further promotion of the event Týden hokeje. A manual for creating other campaigns is included, together with the feedback and detailed...
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Skate training in pupils 9-10 years
Krátký, Ondřej ; Arnošt, Pavel (advisor) ; Vojta, Zdeněk (referee)
Title: Training of skating technique for pupils 9 - 10 years Objective: Analyze the system and the theoretical methods for ice skating in ice hockey. From the information obtained, then create a stack of training exercises to develop skating skills for pupils aged 9 - 10. Methodology: In the theoretical part of the thesis was used the method of research. Another method was the compilation of information from the acquired sources of literature, electronic resources and articles. The descriptive-analytical method was used in the main part of this work. Results: The result is a stack of training exercises for the development of skating skills for pupils aged 9- 10 years. Key words: Skating, hockey, didactics, younger school age, exercise
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Sponsorship in the Sports Industry
Konečný, Daniel ; Tripes, Stanislav (advisor)
The bachelor thesis deals with sponsorship in the sports industry, focusing on the process of sponsoring and the interaction between the sponsor and the sponsored subject. The main aim of the thesis is to analyze the approaches of the studied sports clubs to the sponsorship and to identify the current situation in this field. The method for obtaining the information necessary for the successful elaboration of this bachelor thesis was semi-structured interviews with the competent representatives of the studied clubs. As a result of this thesis, besides the analysis of the current situation, is also propose the procedures that should lead to an improvement of the current situation in the sphere of sponsorship.
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Marketing and communication strategy of the hockey club HC Sparta Prague
Babincová, Tereza ; Chylíková, Hana (advisor) ; Liška, Tomáš (referee)
The aim of the bachelor thesis is to analyze the current marketing and communication strategy of the hockey club HC Sparta Prague, especially its marketing activities and projects and its communication with the public. Also the aim of the thesis is to find out the awareness of the club's fans of these activities and subsequently to evaluate the current marketing and communication strategy based on the author's own marketing research and to suggest own ideas on improvement this strategy. The theoretical part is focused on defining terms as marketing, marketing and communication mix, SWOT analysis and the specifics of the sport marketing and the importance of promotion and sponsorship in the sport branch. The practical part contains basic information about the hockey club HC Sparta Prague and its history, its SWOT analysis and analysis of current marketing activities and projects. At the end of the thesis is evaluated the marketing research, which was made by the author among the fans of the club. On the basis of the research are suggested own ideas for improvement the marketing and communication strategy of the club.
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The comparison of reflection of second highest czech football and hockey competitions in news service of Czech news agency in 2015/2016
Franěk, Tomáš ; Trunečková, Ludmila (advisor) ; Macková, Veronika (referee)
The diploma thesis "The comparison of reflection of second highest Czech football and hockey competitions in news service of Czech news agency in 2015/2016" deals with media coverage of second football league and first hockey league in order to find out how Czech news agency holds the news service for its clients, who rely on its service, in particular season. The thesis also includes the comparison of the way of informing about both competitions. On behalf of the second football league and the first hockey league the thesis maps the production of sport reporters in Czech news agency especially from quantitative perspective. The thesis focuses on analysis of agency service especially on particular periods: a week before the start of the season, the first and the tenth round, a week before the start of spring part of football league and a week before the start of play off's pre-round and also key moments in both competitions. In theoretical part the thesis briefly reminds the history of both competitions, the development of their game systems and also offers a summary of the most important events of 2015/2016. The thesis also puts forward a profile of Czech news agency as a unit and its sport service. The thesis analyzes the function of sport service and its sourcing and also quantifies formats of...
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Sport Centre Za Lužánkami Brno
Skořepová, Lucie ; Kotek, arch Jakub (referee) ; Odvárka, Antonín (advisor)
This thesis analyze the conception of the sport centre in Brno za Lužánkami. The area has a very extensive sport history, which dates back to 1922. Nowadays this topic has been very discussed because of the hockey and football history in the place of Lužánky. Hockey and football teams were forced to abandon Lužánky as a consequence of decrepitude and very bad technical aspects of the buildings. The diploma thesis deals with the new concept of the entire area where the professional and leisure sport activities will take place. The extensive architectural study of the multifunctional hockey stadium resolves the location of the object on the same place as the previous stadium. It put emphasis on the generous scattering area around the stadium, easy navigation and placement of the entrances from all around the object. The multifunctional usage of the stadium is solved by the telescopic grandstand and it offers the standard capacity of 10 500 spectators at a hockey match and up to 14 300 spectators at a concert event. The main expression element of the exterior of the stadium are the facade lamellas. They accentuate the ground floor with their dynamic placing and clearly indicate the main entrances to the object. In the night the glasses lamellas are shined by the integrated LED lights and enable to switch endless different faces of the stadium according by the current occasion.
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Sport club HC Sparta Prague development prognoses
Veselá, Anna ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
Title: Sport club HC Sparta Prague development prognoses Objectives: The main objective of this bachelor's thesis is to propose and draw up 3 possible prognoses of HC Sparta Prague financial situation development based on financial analysis of past years. Methods: In the first phase of the thesis a financial analysis from past 8 years is drawn up. The data required for the aforesaid analysis are gained from the analysis of the balance sheet, profit and loss account and financial ratios. The third phase deals with reconstruction of Taffler model for predicting bankruptcy. Based on the results of the financial analysis, 3 prognosis, namely optimistic, pessimistic and realistic are drawn up. The prognoses are drawn up using and taking into consideration the past development of profits and loss figures, as well as net income up to/till 2020. Modelling of the prognoses is carried out with the use of Forecast function in MS Excel. Results: The compared results of financial analysis and sports achievements have shown that the HC Sparta Prague financial situation develops depending on sports achievements of the extraleague team. The component prognoses were drawn up as follows: the best years were used for optimistic prognosis, the worst years for pessimistic prognosis, and all 8 years for realistic...
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Communication activities of HC Lev Praha in the 2013/2014 season
Kristenová, Alice ; Halada, Jan (advisor) ; Klimeš, David (referee)
The goal of this thesis is to present and critically evaluate the key communication activities used by HC LEV Praha hockey club in season 2013/2014. The opening chapters are dedicated to marketing communication characteristics while taking into account the specifics of sport industry and also to a short introduction of the hockey club. The thesis' core, which describes the specific communication activities in the monitored period, is then followed by the complex and critical view and evaluation of said communication. Those are based mainly on the Facebook and attendance data analysis and also on the comparison to communication activities of selected NHL clubs, whose marketing strategies, including communication strategies, are considered to be at a high level. This comparison is also the foundation of communication suggestions, which are proposed at the end of this thesis. The comprehensive view of the external communication of HC LEV Praha followed by the critical evaluation and communication suggestions are the biggest contribution of this thesis.
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