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Strategic Analysis of a Business Plan
Svoboda, Jan ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.
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Knowledge and Assessment of Nuclear Fusion
Červenka, Jan ; Ďurďovič, Martin
In May 2016 within the survey "Our Society", the annual block of questions on the topic of energy was exceptionally extended for some specific questions. It included questions concerning nuclear fusion as a potential source of energy to which for a long time it is focused attention of research of a number of countries and international groupings.
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Financial Crisis and Methodology of Economics
Kovanda, Lukáš ; Pavlík, Ján (advisor) ; Loužek, Marek (referee) ; Bažantová, Ilona (referee)
The thesis deals with significant moments in the relationship between methodology of economics and implications of the financial crisis culminating in 2008 and 2009. Its key insight rests upon the claim that some theoretical concepts developed within mainstream economics do not tackle the reality adequately and contributed in a significant way to the sequence of events leading to the financial crisis. Most of those concepts were introduced in the second half of the 20th century, during a "high tide" of positivistic ideas in the domain of methodology of mainstream economics. Though the same ideas had been already discredited to a large extent by the philosophy of science at the time, mainstream economists did not reflect it satisfactorily. Aside from a historical expose the thesis consists also of an outline of a possible future development of the prevailing form of economic theory; four scenarios of future potential development are presented. In the final parts of the thesis, which are focused more specifically, the author appraises negatively options of the Austrian School as well as post-Keynesianism to influence in a more significant manner the mainstream economics during the post-crisis era.
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The fluorescence assay of aminopeptidase activity as an alterantive indicator of water quality?
Vrba, Jaroslav ; Svoboda, J. ; Fuksa, J. K.
Recent water quality/pollution control uses standard chemical, biological or microbiological indicators that provide information on water status with a delay of several days. Though they characterise direct impact of released compounds on water quality in a recipient, they do not well reflect consequent reaction of the ecosystem on increased pollution. Following the Water Framework Directive 2000/60/EC we focused on such alternative microbial indicators that would allow for instant evaluation of ecological status of running waters and ongoing in-stream processes. Recently, activities of different extracellular enzymes have been suggested as indicators of both trophic status of lakes and organic or faecal pollution of streams. This contribution evaluates an indication potential of the extracellular aminopeptidase assay.
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Legalizace výnosu z trestné činnosti- mikroekonomická a makroekonomická perspektiva
Danková, Diana ; Šíma, Ondřej (advisor) ; Kováč, Michal (referee)
The primary objective of this diploma thesis is to comprehensively present the issue of money laundering not only on a macro level but also in terms of commercial bank and its microeconomic response to it. The main contribution of this diploma thesis is to identify the global indicators, which should be considered when drafting strategies in the fight against the legalization of proceeds from crimes. This diploma thesis addresses the changes caused by current globalization and highlights the dangerous effects it has on evolution of this consequent criminal activity together with evaluation of its potential in the future. Due to the tense situation in Europe caused by the series of terrorist attacks, part of the work is dedicated to the explanation of the relationship between terrorist financing and money laundering.
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Possibilities of using Business Intelligence tools in the cloud
Roman, Martin ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Thesis is devoted on Business Intelligence tools in cloud, as one of the main trends of this area. BI tools in cloud have become widely used after companies begin to realize importance of data analysis for getting a competitive advantage. The high cost for implementation of a BI caused, that companies started discovering tools which can be implementing and operating with significantly lower costs and outside of their own infrastructure. The practical part of the thesis is focused on analysis and comparison currently using BI cloud tools. The analysis is based on practical examples which should test selected solutions for using at corporate sector of small and medium enterprises. Each of selected solutions is analyzed from several points of view and rated. Beside analysis is the next main goal of the thesis evaluation of best solution for companies and define potentials benefits and limitations which can follow implementation and operation.
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Analysis of product offerings account for kids on the Czech market and customer preferences
Svobodná, Nela ; Ezrová, Hana (advisor) ; Štěchová, Lenka (referee)
This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.
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Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
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