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Podnikatelský plán - Využití atraktivity kontaktu s farmářskými zvířaty jako zdroje udržitelného byznisu v turismu
Kružliak, Ľubomír ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to develop a sustainable and realistic business plan for the development of a tourist attraction based around the contact between visitors and farm animals. The thesis consists of the evaluation of tourism and agrotourism in Slovakia and in the region of Liptov, followed by the secondary research on agrotourism attractions. The selection of target groups, followed by primary market research and its evaluation, analysis of strategic partners and location, as well as the operations, marketing, and financials are presented in this thesis. The data presented prove that the business idea of creating a tourist attraction featuring farm animals is a viable tourist platform to build a business upon. The contingencies and risks are also analyzed resulting in a complete and viable business plan.
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Advantages and disadvantages of common currency euro in the current crisis ( on the example of Slovak Republic)
Pohorelcová, Mária ; Koderová, Jitka (advisor) ; Gevorgyan, Kristine (referee)
The aim of this thesis is to assess the impact of the introduction of the euro on the Slovak economy during the global economic crisis. The work is divided into three chapters. The first chapter presents short historical development of the euro and the process of integration within the European area, leading to the creation of economic and monetary union. The second chapter presents a technically and administratively demanding process of preparing for the new currency. The progress in the implementation of fiscal and nominal convergence criteria conditioning the membership in the euro area is also evaluated. The third chapter provides an analysis of selected advantages and disadvantages of euro. Compares the forecasts of the National Bank of Slovakia with the actual development of the Slovak economy in the context of the ongoing crisis.
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Administration costs of Environmental Taxes
Fröhlichová, Magdalena ; Martínková, Lenka (advisor) ; Vítek, Leoš (referee)
This diploma thesis aims to investigate an administrative costs of Environmental Taxes in the Czech Republic between 2013 and 2015. A value of administrative cost has been monitored for individual customs authorities. By using an indicator of the relative administrative cost thesis also assesses an overall effectiveness of Environmental taxes from perspective of tax entity and tax administrator. The main finding from this analysis shows that administration costs of Environmental Taxes in the Czech Republic were lower and administration of these taxes was more effective than administration of Environmental Taxes in Slovakia. However in comparison with Excise Taxes in the Czech Republic the administration cost of Environmental Taxes in the Czech Republic were higher and administration of these taxes was less effective. Overall the administration of Environmental Taxes in the Czech Republic could have been considered as effective in reviewed period.
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Panche vote as a modality of personalized vote within the proportional electoral systems: Study 1.223
Pecháček, Štěpán
The study is concerned with the integration of panache vote, which allows voters to cast their votes for candidates from different party lists, into proportional electoral systems. The study tests the effect of panache vote on the intention of personalization of elections. The integration of panache vote into electoral systems of Switzerland, Luxembourg, France and Slovakia is compared, and, in addition, there is the current draft of electoral law amendment in the Czech Republic discussed.
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Electoral year 2006 in Slovakia
Giertlová, Barbora ; Pešková, Vladimíra (advisor) ; Faturová, Marie (referee)
Text se věnuje teórii politického marketingu. Nastiňuje kořeny v ekonomickém marketingu. Věnuje se vývoji politických strán a s tím souvisejícimu vývoji politických kampaní. Nastoluje základní elementy politického marketingu jako analýza trhu, segmentace trhu, určení vlastní pozice na trhu.Dostává se i k problematice politických strategií a konkrétně k volební strategii.Teoretická část končí oboznámením s nástrojmi politické propagace a s pojmem public relations.V případové studii se práce věnuje analýze předvolební kampane strany Smer - SD před volbami 2006 do NR SR.
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Identification of production indicators important for definition of the selection criteria in cattle breeding.
Michaličková, Monika ; Vostrý, Luboš (advisor) ; Stádník, Luděk (referee)
The aim of the study was to apply all available information (for time period 2011 to 2013) about the dual purpose cattle breeds (Simmental and Pinzgauer) to the program package ECOWEIGHT and to suggest selection criteria for Slovak dairy and cow calf production systems. The main advantages of Ph.D. thesis were the calculation of economic weights with comprehensive consideration and updating of the current farming conditions, as well as the calculation of economic weights for new traits i. e. health and residual feed intake traits. For the calculations, the bio-economic model and the most common marketing strategy for given production system were used. The main comparative advantage of Simmental and Pinzgauer breeds, were the milk yield (dairy system) and proportion of sold calves per 100 cows (cow-calf system), respectively. For the both breeds and production systems the longevity of cows was detected as the weakness. The highest proportion in cost and revenues structure for the feeding and main products was observed, respectively. For both breeds and production systems, the profit (regardless of subsidies including) was not reached. For Simmental breed in dairy and cow calf system, the highest economic importance was observed for milk yield (19.9%) and fertility of cows (22.5%), daily gain of calves till weaning (age of 100 days; 16.1%) and weight of calves at 210 days of age (14.3%) and for the longevity of cows (11.4% and 12.4%), respectively. On the other hand, for SP breed the highest relative importance was observed for daily gain till weaning (100 days of age, 20.3%) and weight of calves at 210 days (100 days of age; 20.3%), milk yield (20.2%) and weight at 120 days of age (14.4%) and for longevity of cows (10.1% and 16.8%) in dairy and cow-calf population, respectively. Based on the results of Ph.D. thesis, it could be recommended to reconsider the current breeding objectives, as well as to redefine the selection indices of dual-purpose cattle breeds in Slovakia. The emphasise should be based to growth and functional traits, with the aim to integrate preferences of consumers (environmental criterion and popularity of animal products), as well as to ensure the sustainability of animal production.
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Economic factors influencing government popularity in Slovakia
Bialko, Matúš ; Pavel, Jan (advisor) ; Vítek, Leoš (referee)
The aim of this Master´s thesis is to find out whether there is a relation (mainly) between economic factors and government popularity in Slovakia, based on data from the period 2004-2016. The thesis is divided into two parts. The first part describes theoretical aspects of government popularity function and historical overview of past government cabinets in Slovakia. The second part is practical, that explains a methodology used in modelling and results of modelling itself. At the end of this thesis, there is final summary of attained results.
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Analysis of product offerings account for kids on the Czech market and customer preferences
Svobodná, Nela ; Ezrová, Hana (advisor) ; Štěchová, Lenka (referee)
This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.
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Marketing plan of a selected company in the tourism sector- restaurant Aura
Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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e-Government and its Development in Slovakia
Misák, Tomáš ; Přibil, Jiří (advisor) ; Bína, Vladislav (referee)
Diploma thesis "e-Government and its development in Slovakia" deals with origin of the e-Government and its development in Slovakia. It also finds out pitfalls and conditions to be taken into account in the process of implementation of e-Government, such as the availability of Internet access for citizens. Or whether the country has enough funds to develop the internet network for proper operation. The thesis also explores the services and their using by citizens in Slovakia, as well as the views of citizens on eGovernment. Finally, it proposes how to encourage citizens to use e-Government in their everyday lives.
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