Original title: Marketingový plán vybraného podniku cestovného ruchu – reštaurácia Aura
Translated title: Marketing plan of a selected company in the tourism sector- restaurant Aura
Authors: Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing goal; marketing planning; PESTLE analysis; SWOT analysis of restaurant; marketingové plánovanie; marketingoý cieľ; PESTLE analýza; SWOT analýza reštaurácie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52949

Permalink: http://www.nusl.cz/ntk/nusl-262220


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-01-04, last modified 2022-03-03


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