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Analysis of the impact of the conversion of printed newspapers to online versions of information on extremist groups
Křížová, Kristýna ; Trampota, Tomáš (advisor) ; Poštulka, Filip (referee)
KŘÍŽOVÁ, Kristýna, The impact of Internet Versions of Printed Newspapers on Information about Extremism, Faculty of Humanities, Charles University, Prague, 2010, diploma thesis ------------------------------------------------------------------------------------------ Key words: electronic media, printed media, audience ------------------------------------------------------------------------------------------ The theoretical part of the work concerns the possible consequences of transforming printed media into electronic form with respect to the reporting of extremism. A cultural approach was selected which highlights the way in which the final form of a report and its interpretation is subject to cultural factors. The work draws on the Three Party Model of Communication Situations devised by Winfried Schulz, which models the mutual relationship between the three protagonists of an event - the main figures (representatives of extremist movements), journalists (mass media - Internet sites), and the audience (readership, recipients). Investigation of the possible interest of these three parties in information on extremism is considered on the basis of theories of critics of contemporary media. Interpretation reveals the difficulties associated with transforming the daily papers into electronic news sites and...
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Why do People Watch News on Television? Factors that Influence TV Ratings on ČT1 and TV Nova
Šponerová, Klára ; Pavlík, Petr (advisor) ; Soukupová, Blanka (referee)
Bachelor thesis "Why people watch broadcast news? "deals with factors, which influence ratings of main broadcast news of two chosen television chains, CT1 and TV Nova. The theoretical part names solutions related with factors which influence percentage of ratings of the main broadcast news of the chosen television chains. The practical part analyse semi-structured interviews focused on verification of named factors on spectators of chosen television chains. This thesis is the way, by which we should accept to research of television ratings
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Tje evolution of television and its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Media influence on social work
PODLEŠÁKOVÁ, Jana
The thesis deals with the influence of media on social work. Emphasis is placed on the media and the ethical principles of mass communication. The aim is to explore the mechanisms that the media use to influence the recipients, which functions the media have in society, how we can classify recipients of media messages, what can influence the final form of communication, and whether the ethical principles of journalism and the ethical principles of social work have the same foundation so media can serve the fulfilment of the mission of social work. The work is divided into three parts. The first part focuses on the characteristics of the media, the public and media communications. The basic concepts of media studies are mentioned. The second part focuses on the ethics of the media. A normative theory of media behaviour is introduced and also why it is important that the media should be responsible for their behaviour and their messages and should be controlled by ethical instruments have e. g. in the form of Ethical Code of Journalists in the Czech Republic. The third part is more focused on social work and clarifies the relationship between media and social work. The last part includes current topics that fall into social work activities and which are widely publicized. The aim is to interpret the behaviour of the media in relation to social work.
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Development of creativity during the formation of the belly dance performance with regard to the requirements of the current audience
VÁŇOVÁ, Dominika
Work deals with the application and development of dancer creativity of oriental dance in the creation of performance for today´s audience. This work is clearly theoretical and it is divided into four chapters. The first chapter deals with creativity, historical development of its concept, personality influencing individual creativity and creativity barriers. In the second chapter we talk about oriental dance, its history, current use and positive impact on women´s health and psyche. The next chapter covers contemporary audiences and its requirements for live dance performance. I mention external influences that shape these requirements. The last chapter describes basic building blocks forming a dance performance as a whole. There are also mentioned moments developing creativity of dancer during creation of the performance and the performance itself.
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Media influence on people's life and behaior in the period of financial crisis
Frolova, Yuliya ; Hubinková, Zuzana (advisor) ; Mudrová, Kateřina (referee)
This thesis examines the influence of media on human behavior and experience during the economic crisis. The aim of this work is to establish views on the degree of trust people to the media on questions of economic crisis and the ratio of the impact of media on people's consciousness. The theoretical part explains the the terms mass media, describes the history of media and their types, the influence of media on social awareness and discusses the phenomenon of the crisis in Russia and the West. The practical part contains the interpretation of the result of empirical research with respect to the assumptions and decisions about if the hypotheses are consistent with the theoretical parts or different.
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