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Majetek obce Hluk
Jančová, Gabriela
Property of the municipality of Hluk. Bachelor thesis. Brno: Mendel University, 2016. This bachelor thesis deals with the assessment of economic activities of the municipality of Hluk in the years 2010 - 2014. The aim of the work is to review the property management provided by municipal public services and propose potential improvement of the situation. The first part is comprised of the theoretical research with terms concerning characterization of the municipality, property, budget and public services; and the theoretical description of a financial analysis and methods of questioning. The practical part starts with a short familiarization with the municipality; followed by particular kinds of property in the municipality; and finally, horizontal and vertical analysis of assets and liabilities and brief analysis of the municipal budget. The final assessment of the questionnaire survey, maneuvered conversation with the mayor and other municipal representatives and drawing up SWOT analysis lead to recommendations to the town and proposals for improvement.
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Querying Spatio-Temporal Data of Moving Objects
Dvořáček, Ondřej ; Kolář, Dušan (referee) ; Zendulka, Jaroslav (advisor)
This master's thesis is devoted to the studies of possibilities, which can be used for representation of moving objects data and for querying such spatio-temporal data. It also shows results of the master's thesis created by Ing. Jaroslav Vališ, that should be used for the solution of this master's thesis. But based on the theoretical grounds defined at the beginning of this work was designed and implemented new database extension for saving and querying spatio-temporal data. Special usage of this extension is demonstrated in an example application. This application uses the database extension for the implementation of its own database functions that are domain specific. At the conclusion, there are presented ways of the farther development of this database extension and the results of this master's thesis are there set into the context of the following project, doctoral thesis "Moving objects database".
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Customer Satisfaction Analysis of Florbalovaprodejna.cz (recommentadions for its improvement)
Musil, Martin ; Pejta, Ivan (referee) ; Světlík, Jaroslav (advisor)
The master’s thesis deals with marketing survey, concretely analysis of customers satisfaction in a sport shop, Florbalovaprodejna.cz, with floorball equipment. In the practical part , the marketing analysis of the company is made with accomplishment and evalutation the customers satisfaction survey. This practical part comes from the theoretic basis of the master’s thesis.The survey of customers satisfaction research is carried out using the questionnaire method. On the basis of learned and evaluated information, acquired from the survey, a suggestion is formed for maintenance of customers satisfaction with sequentially increase the level of satisfaction.
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Customer Satisfaction Analysis for AUTO DORDA Ltd. Company
Jirásková, Michaela ; Dlouhá, Štěpánka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.
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Electronic Questionnaires
Kurková, Michaela ; Komárková, Lenka (advisor) ; Hajdíková, Taťána (referee)
The bachelor's thesis deals with electronic questionnaires. Questionnaires features are compared and the simplicity or complexity of the usage and the creation of an electronic questionnaire for common user sis investigated. Principles for creating questionnaires regarding particular usage of the individual questions during interview are the part sof this thesis. Important and therefore the main part of this work is the focus on the individual web-sites that offer the opportunity to create their own electronic questionnaire. In conclusion, the findings from the websites and the evaluation of the best website for creating electronic questionnaires for common users are described.
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The importance of philantrophy for marketing activities of company
Kováčová, Lenka ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This thesis focuses on philanthropic activities. Its mission is to identify what specific philanthropic activities is devoted to company O2 Czech Republic, the importance to these activities in relation to the marketing of the company. It is also its task by its own research to find out what attitude consumers have in relation to these activities, how they influence their purchasing decision process and on the basis of these findings to identify the real importance of these activities for the marketing activities of the company.
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