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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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Commercialisation of sports journalism: image of running in the media
Vrabcová, Tereza ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis "Commercialisation of sports journalism: image of running in the media" analyses the changing image of running in chosen Czech media in years 1994, 2004 and 2012. Firstly, it focuses on the general relationship between media and sport, on the sports journalism and a personality of sports journalist. It deals with commercialisation of sport and sports journalism; it also reveals the results from the International Sports Press Survey. The commercialisation is then specifically illustrated on the example of running. It maps its coverage, presentation and purpose of the information. The thesis also search for consequences related to commercialisation of running and tries to find out the extent of influence of media on public interest in running.
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The current media coverage of the prague public transport company
Řehková, Aneta ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
The diploma thesis "Media Coverage of Prague Public Transport Company" intends to describe the media image of the company in selected Czech dailies Metro, MF Dnes, Právo and Pražský deník during the years 2011 and 2012. A total of 680 articles were analyzed both quantitatively and qualitatively systematically describing their content during the period mentioned. The theoretical part introduces the reader to a broader context and serves as a platform anchoring the practical part. At first this part introduces the chosen methodology and then the results and interpretation. The quantitative content analysis explores how often and how much the topic appears in print media, its timing during the given period, and deals with researching of mainly published topics mentioned in press and their relationships in connection to Prague Public Transport Company. The thesis also focuses on the types of articles (hard news and soft news) and also examines which actors appeared in the selected newspapers. The next part deals with the linguistic interpretation of individual statements about Prague Public Transport Company, therefore, in what areas is the subject of analysis evaluated positively or negatively, on the basis of the attributes of language resources and comparison. The obtained data evaluation leads me...
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An Analysis of implementation of the European Social Fund initiative Equal Opportunities for Women and Men in the Labor Market and Reconciliation of Work and Family Life in the Region Vysočina
Kabelková, Kristýna ; Pavlík, Petr (advisor) ; Hejzlarová, Eva (referee)
The topic of this thesis is the support of Equal Opportunities for women and men in the labor market and to reconcile work and family life, funded by the European Social Fund. The thesis consists of an introduction, a theoretical part, a practical part, a conclusion and appendices. In the theoretical part there are the first introduced policies of the European Social Fund for the period 2007 - 2013 and then their application in the Czech Republic, made up mainly of the Operational Programme Human Resources and Employment and just his area of support 3.4 Equal opportunities for women and men in the labor market and to reconcile work and family life. The issue of equal opportunities for women and men is also used in the context of EU and in the context of labor market in the Czech Republic. Custom research is designed in order to analyze the implementation of the above- mentioned areas of support, specifically in the region Vysočina on the basis of already approved projects, using quantitative and qualitative content analysis. At the request Those projects are discussed both negative and positive gender lens. It is therefore a real form of project applications that are approved and draw on the financial resources of the European Social Fund.
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Media coverage of the presidential elections 2012 and post-election period in Egypt in selected egyptian daily press
Navrátilová, Daniela ; Bednařík, Petr (advisor) ; Šoltys, Otakar (referee)
This thesis deals with the media representation of president Muhammad Morsi in five Egyptian newspapers. The main goal is to find out what kind of image these periodicals create and in what ways these images differ from each other. The research method used is qualitative content analysis and image analysis that examines articles, photographs and cartoons related in some way to president Morsi. Examined period is six weeks after the official announcement of the results of the presidential elections, i.e. from 25th June to 5th August 2012. The thesis consists of three parts. In the first theoretical part, the reader is introduced to the media concepts which represent the basic frame of the research. This section also contains the outline of the political development in Egypt with an emphasis on the changes in 2011 and 2012. Furthermore, it describes the life of the new president and the development of Egyptian press. Finally, the first section includes short description of the five examined newspapers. The second part describes the research methodology including the research sample, questions and hypothesis. The last part presents and interprets the results of the analysis and comes to a final conclusion of this thesis.
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Media image comparison of the end of world war II in czech and german reviews of the movie "habermann"
Nejedlá, Kateřina ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The thesis performs a qualitative content analysis of reviews of the movie Habermann, published from October 2010 to October 2011, with the goal of researching statements of texts' authors relating to historical events depicted in the movie. The paper gives an analysis of reviews published in Czech and German printed and electronic media and compares them in order to abstract universally applicable views of the issues of the end of war and subsequent events in the eyes of members of national groups directly participating in these events. The theoretical part of the thesis includes brief historical interpretation of the way to expulsion of Germans and its process, factual background of origin of the movie Habermann and introduction to Czech and German relationship from the view of philosophy of history.
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Comparison of media image of islam in german and czech media: before and after the murder of Then Van Gogh
Kotasová, Martina ; Suk, Pavel (advisor) ; Štechová, Markéta (referee)
This bachelor thesis compares the media image of Islam in German and Czech media before and after the murder of the Dutch director Theo van Gogh. He was assassinated on 2 November 2004. His murderer was young Muslim Mohammed Bouyeri. Van Gogh's murder caused the wave of violence in the Netherlands. In Germany it caused many concerns, because there is a large Turkish minority and other Arabic minorities. The impulse for the assassination was probably van Gogh's film Submission, which questioned the Islam stereotypes and criticized the treatment of women. After his murder the political debate on the issues of integration and immigration arose in the Western Europe. This bachelor thesis analyzes articles from German and Czech media, namely from the weekly magazine Der Spiegel and from the journal Mladá fronta DNES and uses the qualitative content analysis and the method of the grounded theory. This thesis is divided into two main chapters.
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Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
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