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The Politicization of Sexuality in South Africa
Ptáčníková, Iveta ; Kolářová, Kateřina (advisor) ; Jiroutová Kynčlová, Tereza (referee)
1 Abstract This diploma thesis deals with the topic of politicization of sexuality in South Africa in relation to sexual violence against children. Using qualitative content analysis the paper examines, how the "baby rape" phenomenon is described in South African media production and how it relates to the new democracy in the post-apartheid South Africa. Likewise, attention is paid to the issue of virginity testing, which is interpreted as a reaction to the "moral crisis" of the newly formed democratic nation. The examined issue is viewed in the wider context of social relations, therefore using an intersectional approach. The analytical aspect of the analysis includes the categories of race, gender, and sexuality. The intersectional concept analyzes the role of media representation in designing individual social categories and thus strengthening certain forms of oppression. The theoretical background of the work is based on black feminism and the Stanley Cohen's theory of moral panic. With analysing media representation it is examined the way the gender, sexuality, and race are studied and represented in order to answer the thesis question of how Western discourse intersects through these analytical categories. Keywords: media representation, qualitative content analysis, intersectionality, politization of...
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The analysis of the media representation of the French president election 2017 in dailies MF Dnes and Právo
Vaníček, Bohumil ; Šafařík, Petr (advisor) ; Bauer, Paul (referee)
The French President election is always a highly watched event worldwide. The French president is one of the most influential European politics, stability of France is reflected in other parts of the European continent. President election is always very important topic for a media, which is analyzed from all possible sides. The presidential campaign in France was characterized by a strong words from the candidates and the election results was expected event worldwide. Marine Le Pen, chairwoman of the National Front, stepped to the final round of the president election. The contrast of her personality and later winner Emanuel Macron has added a special charge to the presidential campaign. I discussed in this bachelor thesis how two Czech media MF Dnes and Právo informed about French president election. I analyzed id and tries to find answer, if media informed about this event objectively and what priority did they give to this event. I also discussed a possible question, if the dailies did not bother one of the candidates in their articles. Both selected media have a different spectrum of readers in the Czech Republic. One is politically oriented to the right and the other to the left. I will discuss the main question of this thesis by a method of a quantitative content analysis. The main target of...
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Representation of Gender Inequality in Czech Lifestyle Magazines for Men
Jacobs, Diana ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...
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The media representation of the European refugee crisis in selected British newspapers
Kvítková, Alena ; Šafařík, Petr (advisor) ; Váška, Jan (referee)
The present bachelor thesis is concerned with media representation of the European refugee crisis in chosen British newspapers during its peak at the turn of September and October 2015. The aim is to examine a sample consisting of four newspapers - which is balanced in terms of their type as tabloids and broadsheets as well as the party-press parallelism - the frameworks they use and the positivity or negativity of an overall media image of the refugee crisis. At first the thesis analyses media frameworks and media image of the respective newspapers The Guardian, The Times, The Daily Mirror and The Daily Mail, which are in the next step confronted and compared based on the different newspaper types. In this way the tendency towards different portrayal of events in left-wing vs. right-wing newspapers as well as tabloids vs. broadsheets is explored. Another important aspect of this paper is to deduce the overall most frequently used frameworks and the overall image of the refugee crisis from all of the articles from the four newspapers and to confront these results with British public opinion surveys. This allows us to test the theory that refugee crises are often enveloped in negativity or the theory that media and the public influence each other and therefore media can be used as a kind of probe...
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Massacre in Lidice and Kľak Valley - comparison of media representation and historical reflection
Jaroš, Martin ; Šafařík, Petr (advisor) ; Dimitrov, Michal (referee)
This thesis analyzes the tendencies in the press of given era and the development of social discussion on burning of Lidice village and Klak and Ostrý Gruň settlements through discourse-historical approach and other sociological concepts. It specifically follows the level of awareness and media content of selected periodicals from the time of the Protectorate of Bohemia and Moravia, the transitional period of the existence of the Slovak State, over 40 years of the communist era, until the renewed or newly created periodicals of the Velvet Revolution, to the present, meant 2017. Usually by decades, always on the anniversary date of the event. The thesis attempts to confirm the hypothesis that sensitive historical events tend to be interpreted with bias, in compliance with the current regime, through (in this case) printed media; were they owned by government, opposition, or even those who are seeking (political) impartiality.
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Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage
Procházková, Andrea ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis titled Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage is focused on the personality and work of the named artist. In the first chapter, I explain the concept of media response and the way it can be researched, in the following parts, there are the already-processed specific analyzes and their results. Using quantitative and qualitative research methods, I examined three selected web portals: idnes.cz, lidovky.cz and novinky.cz. From these sources, I gathered media content that related to the personality and work of Zdeněk Svěrák. From the obtained data, I used quantitative content analysis to determine the frequency of the examined media texts, the area of work they related to, the presence of the journalist's own opinion or evaluation (or the attitude of the editor) and the way in which the work of this well-known artist is viewed. Using qualitative method, I gained information about opinions on the personality of Zdeněk Svěrák and his work from the point of view of the researched media servers, as well as readers and audiences of film and artistic theatrical productions. In the last part, I deal with the qualitative analysis of the interviews with Zdeněk Svěrák, including my own, and for comparison, I find out how this multifaceted artist...
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Media Representation of Celebrities in Late-night Talk Show Format
Cerna, Arina ; Novák, Vojtěch (advisor) ; Charvát, Martin (referee)
This diploma thesis deals with the media representation of celebrities, as it is designed within the framework of the adopted American television format of the late-night talk show. In the first part of the thesis, attention is focused on problems of understanding of the phenomenon of celebrities by various authors, as well as on the development of the late-night talk show itself and its characteristic features. The theoretical starting point is the theory of representation (Hall), three levels of representation (Trampota) and social construction of reality (Berger, Luckmann). The method of critical discourse analysis is chosen for the research and the four principles for the analysis are described: commoditization, infotainment, personalization, congeniality. The practical part presents an analysis of the typical representation of celebrities due to the principles mentioned above in selected talk shows which were broadcast in English and Czech languages in 2015-2016, namely American The Tonight Show Starring Jimmy Fallon and Czech Jan Kraus Show. Keywords: Celebrity, Late-night Talk Show, Media Representation, Personalization, Congeniality, Infotainment, Commoditization
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Czech reflection of Tymoshenko case and its media representation
Musilová, Gabriela ; Šafařík, Petr (advisor) ; Zilynskyj, Bohdan (referee)
The main theme of this bachelor thesis is the media representation of the case of politician Yulia Tymoshenko in three selected printed daily newspapers - Czech papers Lidové noviny and Haló noviny and British paper The Guardian in the period 2011- 2013. The Czech papers were chosen intentionally on the basis of its political orientation. Left-wing oriented Haló noviny where was assumed that would sympathize with Russia and Lidové noviny as pro-western representative. Where was expected that will take Tymoshenko side. Through a quantitative content analysis of a total of 204 news and opinion papers, I evaluate what topics this media put to the forefront of interest and how objectively it is presented to readers. A database of individual contributions with the coding of the monitored characteristics related to the topics, the author's expression, the objectivity and the contribution sources is created for the purposes of the thesis. The evaluation and interpretation of the results takes place both descriptively within each journal and comparatively. Evaluation and determination of conclusions as well as coding of indicators are carried out following a thorough study of the historical events in Ukraine related to the case of Yulia Tymoshenko. The research part of the thesis is based on the concept of...
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Media representation of civil society organizations
Hartová, Tereza ; Křeček, Jan (advisor) ; Trampota, Tomáš (referee)
This thesis introduces media representations of civil society organizations (CSOs) through quantitative content analysis of four dailies (HN, LN, MFD and Právo). The aim is to analyze and describe CSOs media representations in relation to media elements that characterize these representations, as well as through space and priority, organizations and actors that are associated with. The selected method allows the comparison of media representations for particular newspapers. The study builds on a social-constructivist paradigm, focusing on the agenda-setting theory, gatekeeping and news values. Thesis also discusses specifics of the CSOs and non-profit logic in relation to media and journalistic logic and their influence on the final CSOs media representations, including potential nonprofit dilemmas. The media representations are strongly determined by regionality and relationship with other sectors. CSOs are presented through positive and uncontroversial theme of good deeds. Regionality is together with social themes the most frequent topics associated with CSOs.
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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