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Actual trends in contactless payment, contribution of Apple and analysis of market in the Czech Republic including consumer preferences
Novák, Vladimír ; Schlossberger, Otakar (advisor) ; Čarný, Ján (referee)
The main objective of this work is to analyze current trends in contactless payments and consequently implement it on the Czech market. On this base this thesis deals with several wearable devices. Furthermore on this base is also working in the application part, where is one of the secondary objectives of the work to determine consumer preferences on the market of the Czech Republic. One of the secondary objectives is create a brief summary of the history of payment cards and within the sociological aspect to find a certain analogy in introducing innovations in the field of payments towards current trends in contactless methods. Within the secondary objectives there are simultaneously defined key assumptions forms of payment for success on the market. The following section focuses on electronic payments. Specifically, it deals with trends in electronic payment services, where for its implementation aren´t required the physical presence of the card or chip. Furthermore there are analyzed alternative paths in the current payment methods, namely peer-to-peer platforms. On these platforms is based shared economy, which also represents an interesting potential for the possible development of payment field. Chapter with alternative methods for cashless is finished by analyzing digital currencies. The hypothesis of this thesis is whether Apple can have an impact on the area of contactless payments and how it can affect the entire sector. Part of the hypothesis is the claim that Apple manages to change the area of contactless payments, such as happenede in the music industry with iTunes and then in the telecommunications industry with a revolutionary iPhone. Potential benefit of Apple is defined by the method of description. Potential contribution of Apple Pay is characterized by logical deduction base on previous relationships. Conclusion is by quantitative research method, namely through the consumer research, assessed consumer preferences in the Czech Repulic and is also evaluated the hypothesis of potential benefits of Apple contactless payments.
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Starbucks marketing strategy
Korbelová, Monika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the marketing strategy for Starbucks. The goal is to suggest marketing strategy improvements for Starbucks based on analyses done. The first chapter deals with marketing, the importance of marketing strategy, marketing mix put in the extended range and there are described the situation analysis and the process of market segmentation. The second chapter presents the company of Starbucks along with all analyses listed in the theoretical part. The third chapter covers the research among the customers of the brand. For the research there was used questionnaire investigation focused on the evaluation of the relationship of a typical customer to a Starbucks product and the brand.
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Použití sociálních média pro propagaci vzdělávacích služeb
Kolomatskyi, Artem ; Pavlíček, Antonín (advisor) ; Havlík, Jan (referee)
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
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Oceňování a hodnota značky vybrané společnosti
Horáková, Dana Mgr. ; Hesková, Marie (advisor) ; Cejnar, Slavomír (referee)
Práce se zabývá postupy a metodami oceňování nehmotných aktiv podnikajících subjektů v současné praxi. Teoreticky zpracovává žádoucí taktiky budování a správy značky, definuje její hodnotu s použitím pohledů různých autorů, které srovnává a poukazuje na zásadní vlivy a charakteristiky sílu a význam značky podporující. Řeší systémy, role, hierarchii, úkol i cíle značky, upozorňuje na vzájemné vazby nehmotných aktiv. Cílem práce bylo na základě teoretického pojednání a seznámení se s metodikou oceňování značek provést ocenění značky vybrané společnosti Agroslužby CZ, a.s., připravit formální náležitosti pro zápis do rejstříku obchodních známek Společenství a tak přispět marketingovou analýzou k orientaci a vyhodnocení situace dané společnosti, zmínit slabé stránky, které by měly být eliminovány, zvýraznit silné, které se i přes mnohé vnější nepříznivé intervence podařilo společnosti dosáhnout a jako výhody použít. Analýza a celkové vyhodnocení vznikalo se svolením a aktivní spoluprací vlastníků a manažerů společnosti, kteří s ohledem na růst a plánovanou fúzi projevili zájem o výsledky tohoto zjišťování a předložené závěry, návrhy a doporučení chápou jako impuls k dalším, lépe orientovaným reakcím na chování trhu, na požadavky zákazníků. Znalost úrovně vnímání společnosti, pozice vůči konkurentům, je výchozím a nezbytným bodem pro kvalitnější plánování a další rozvoj marketingových podpůrných aktivit.
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Economic aspects of health in modern society
Mertl, Jan ; Krebs, Vojtěch (advisor) ; Slaný, Antonín (referee)
Předmětem zkoumání jsou specifika zdravotní péče jako ekonomické kategorie, zdraví a jeho determinanty, význam a postavení zdravotnictví v moderní společnosti, ekonomické a institucionální charakteristiky tří odlišných zdravotnických systémů (Německo, Spojené státy americké, Velká Británie) a zejména vývoj a perspektivy českého zdravotnictví. Cílem práce je analyzovat ekonomické aspekty zdravotnictví v moderní společnosti v kontextu historie a současnosti zdravotnických systémů a zhodnotit relevantní implikace pro české zdravotnictví. Práce vychází z vlastností zdravotní péče jako ekonomického statku, konceptu investic do zdraví a významu zdraví pro lidský kapitál. Diskutuje rizika a příležitosti rostoucí potřeby a spotřeby zdravotní péče vyplývající z ekonomického rozvoje, stavu determinantů zdraví a změn v chování lidí, které sebou přináší rychlý vývoj současného světa. Přibližuje měnící se roli státu ve zdravotnictví a zkoumá otázky obecné dostupnosti zdravotní péče v moderní společnosti. Zabývá se vymezením vazeb ekonomických aspektů zdravotnictví ve vztahu k souvisejícím medicínským, etickým, sociálním a institucionálním aspektům, jež zpětně determinují prostředí a podmínky pro racionální rozhodování a jednání aktérů zdravotnického systému. Identifikuje a srovnává významné ekonomické a institucionální charakteristiky zdravotnických systémů v rámci zvolené typologie, včetně zhodnocení problematiky jejich konvergence. Ukazuje logiku jejich vnitřního fungování a příčiny jejich typických problémů (čekací seznamy, deficity, nerealizovaná péče). Zjištěné poznatky jsou využity v diskusi o perspektivách českého zdravotnictví a vyúsťují v analýzu možností využití ekonomických nástrojů se zaměřením na implementaci spoluúčasti pacientů a na další rozvoj pluralitního prostředí zdravotních pojišťoven (variabilní sazba zdravotního pojištění a stropy pro spoluúčast).
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Views of contemporary mothers (in Czech Republic) on upbringing of childern aged younger then tree years.
Baxová, Alena ; Kropáčková, Jana (advisor) ; Opravilová, Eva (referee)
The thesis named "Opinions of opinions of contemporary mothers on the upbringing and education of children up to three years " examines and describes the services of day care centres for children up to three years in the Czech Republic in context with the family policy of our country and the Barcelona aims. Contemporary education possibilities of children up to three years in the selected states of EU in connection with their respective family policy are outlined too. The thesis also includes a research investigation of problematic questions concerning the upbringing and education of children up to three years, whose aim was to determine the concrete opinions and attitudes of the examined group of 75 mothers with children up to three years towards the family and non-family care in the region of Mladá Boleslav and its surroundings. It also examines which options of the children early care are used by mothers most often and what are the reasons behind. In the practical part of the thesis the general awareness of mothers about the options of the day care for children up to three years, including the personal attitude towards the nursery, was established. The harmonization of working and family roles represents an intensively discussed issue not only in our country, but in the whole European scale....
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Countryside renewal - example of a small municipality
Vedralová, Květoslava ; Majerová, Věra (advisor) ; Petra, Petra (referee)
The first preliminary, theoretical part of this dissertation Countryside renewal - example of a small municipality defines the terms of country, country house, town, revitalisation and development. This part is folowed by the introduction of concept which presents the evolution and development of relationships betwen town and coutry. There are qualified regional inequalities and disproportions and their impact on the country development. The thesis outlines the history of regional policy in the Czech Republic, counry problems in the Czech Republic and succession of EU policy to the country development at us. There are included basic developing documents in the thesis.
The theoretical part is followed by the practical part, which is focused on the analysis of the concrete village. The village is shortly introduced and is also described its hhistory and current development. I did a quantitative and also qualitative research in the village. Results of this research and questioning research, including the questioning analyses, are described in the last part of this thesis. The possible and and developing potential is proposed for the given village, with respect to the opinions of local citizens and deputies.
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The Importance and Impact of the Antimonopoly Office in the Czech Republic
Schutová, Markéta ; Svoboda, Roman (advisor) ; Michal, Michal (referee)
The Diploma Thesis is focused on the issue of protection of economic competition. It deals with its politics, structure, distorting competition and last but not least its protection. The objective of the work is to analyze and describe the importance of the Office for the Protection of Competition, its influence and work in relation to the most important cases of the distorting competition in the Czech Republic, mainly in case of cartel agreements, abuse of dominant position, specifically in the period 2010-2015. Fundamental part of the work was based on the research that was crucial for the work. The research collected data in the Czech as well as English language in order to gain theoretical basis. It was necessary to gain and study all available professional information concerning to the topic. Analytical part of the work was based primarily on the description and comparison method. Sources for the analytical part were gained from the regularly published reports of the Office for the Protection of Competition. These data are publicly available information. Conclusion of the work deals with assessment of work of the Office for the Protection of Competition and its influence. Therefore there was confirmed one of the main thesis that had initiated the research. The author of the diploma thesis came to the conclusion that imposing sanctions is not only the most effective tool of the economic protection but also serves as a significant preventive measure.
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Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
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