|
|
Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
|
|
|
Evaluation of the Quality of Sports Services
Skryja, Tomáš ; Krbová, Jana (advisor) ; Král, Pavel (referee)
This Master thesis deals with comparing the quality of the sport services in two male football clubs SK Buwol Metal Luka nad Jihlavou and SV Lausitz Forst. The research is performed both through the method of questionnaire the method known as SERVQUAL. The theoretical part deals with defining the concept of service itself; moreover it describes the service in sport in general and also the quality of service in sport. Furthermore, it includes methods for measuring the service quality. In the practical part, the results of questionnaires are analyzed, evaluated and interpreted. In addition, this part also includes suggested measures for improving the service quality of the examined football clubs.
|
|
|
Analysis of the decision-making factors in freight forwarder selection process
Šrámková, Eva ; Novák, Radek (advisor) ; Cempírek, Václav (referee) ; Průša, Bohumil (referee)
The thesis analyses the factors of customer decision-making process by choosing a freight forwarder in the Czech Republic market. While applying factors by other relevant research studies dealing with the decision-making process of customers in non-European countries, the research examines factors characteristic for the Czech customers. Questionnaires and in-depth interviews as research methods are applied. Within the research, a new service quality instrument TARRQUAL was developed. The TARRQUAL was proved on a survey including 250 customers of freight forwarder Kühne+Nagel Czech Republic. As service quality measurement, TARRQUAL is supposed to be applied particularly in logistics business field. The project aims at providing input for empirical research in the field of service quality in container shipping, which is lacking in the Central and East European countries.
|
|
|
Improvement proposal of particular services provided by STUDENT AGENCY p.l.c.
Podéšť, Jaroslav ; Sádlík, Libor (referee) ; Chalupský, Vladimír (advisor)
The subject of this bachelor’s thesis is to make improvement proposals of services related to a luxury bus transport based on a research on customer satisfaction. The theoretical part deals with services in general as well as their quality. It is followed by customer satisfaction, customer loyalty and possible relation between them. To obtain some primary data a field research at the busy bus station was carried out. Respondents were asked to express their overall and particular satisfaction. The findings are finally presented and discussed. It is believed that this study will help to understand the company passengers better.
|
|
| |
|
|
Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
|
|
| |
|
| |
|
| |
|
|
Evaluation of the Quality of Sports Services
Vlásková, Nikola ; Krbová, Jana (advisor) ; Šíma, Jan (referee)
The subjective of this thesis is to evaluate the quality of sport services in women's volleyball clubs Madeta České Budějovice and german Allgäu Team Sonthofen using SERVQUAL questionnaire. In the theoretical part of the thesis is presented theoretical insights regarding the services, quality of services, services in the field of sport and there is also part focused on methods of measuring customer satisfaction. In the practical part of the thesis are presented results of the questionnaire-based research and design specific measures for improvement in services of volleyball clubs.
|
guest ::
