National Repository of Grey Literature 153 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Reconstruction and modernization of a former farm house in the economic and cultural center of Rudna near Prague
Hustoles, Jan ; Krbová, Jana (advisor) ; Musil, Martin (referee)
Subject of the diploma thesis is a project focused on reconstruction and reanimation of agricultural brownfield historicaly used as a grain warehouse. Further step of the project is foundation of Pension Sýpka offering accomodation capacities and settlement of separately operating restaurant relatively independed on invesent intention. The main goal is to evaluate the investment intention based on creared feasibility study. The theory is focused on feasibility study itself, it's structure and logical linking with project management methodology. Practical part starts with hospitality market analysis followed by each project phase including realisation end efficiency evaluation. After all the study gives an overall view on project and describes its potential, strenght and weaknesses.
Municipal Marketing
Jelínková, Barbora ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The diploma thesis deals marketing of the city Tábor. The aim of the thesis is to make an analysis of the current state, to evaluate the use of its cultural potential for marketing, to identify possible shortages with which the city deals with as the part of its marketing activities and to make possible proposals. The thesis also points out possibility to use marketing in public administration area. The thesis is divided into theoretical and practical part. The theoretical part deals with basic terms related to urban marketing and it also serves as a basis for introduction the topic of urban marketing. The practical part evaluates the current position using e.g. SWOT analysis or an analysis of individual tools of marketing mix. There were also made proposals based on these performed analyses.
Foreign direct investments, investment incentives and their impact on the economy of Czech Republic
Davídková, Andrea ; Krbová, Jana (advisor) ; Votava, Libor (referee)
This diploma thesis deals with foreign direct investments and investment incentives. Theoretical-methodology framework specifies terminology which applies to the topic of foreign direct investments and investment incentives. Practical part is focused on automotive industry, where is selected a sample from companies which operates in Czech Republic. Practical part of thesis refers to the fact that it is possible to be successful even without investment incentives.
Management of the Monument focused on Attractive Offer
Dáňa, Roman ; Musil, Martin (advisor) ; Krbová, Jana (referee)
The objective of the Bachelor's thesis is to design the activity to make the development of selected monument in the medium-term horizon attractive. Within the scope of the thesis i have analyzed the initial state based on the data and I have identified the proposals for their possible real use in a particular heritage property. In the theoretical part of the thesis I focus on defining the concepts of monument care in the Czech Republic, including the body that performs it. That's from 1 January 2003, National Institute of Historical Monuments. In next focusI deal with the management and marketing of historical monuments, namely the state-chateau Telč. In conclusion I will introduce to the reader to the methodology used in this thesis. In the Practical section, I analyze a specific object together with the city and the region where the monument is located. The chapter is used to get a more detailed picture of the status of selected places. Based on the analysis of the result, I have formulated a possible resolve in the following chapter. At the end of the thesis there will be a discussion of other possible solutions that can be found above the frame of this thesis either from the point of view of time (long-term horizon), or from the necessity of binding on european projects.
Analysis of the course and impacts of suburbanization process in a town in the vicinity of Prague
Večerníková, Markéta ; Krbová, Jana (advisor) ; Luštický, Martin (referee)
The aim of this thesis is to analyze the course and the impacts of suburbanization in towns Šestajovice and Květnice. The analysis starts with a statistics description of the suburbanization process in both towns, then an analysis of economical, social, and environmental impacts of suburbanization in both towns is carried out. Finally a comparison between the suburbanization impacts in Šestajovice and those in Květnice is presented. The conclusion of the thesis is that the suburbanization process in Květnice has been of a larger magnitude than the one in Šestajovice, and still to this day the negative suburbanization impacts are more visible in Květnice than in Šestajovice.
Financial management of Týnec nad Sázavou Primary School
Novák, Filip ; Krbová, Jana (advisor) ; Jaegerová, Václava (referee)
This work deals with the financial analysis of the Týnec nad Sázavou Elementary School in order to find possible savings and new sources of financing. The thesis defines education in the Czech Republic. The education system and the main subjects of education are defined, especially the financing of basic education, followed by a concrete example of such funding, financing of the elementary school Týnec nad Sázavou. The thesis analyzes the financial management of this school, which seeks savings and new sources of financing.
Evaluation of the Quality of Sports Services
Zákorová, Jana ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The goal of thesis is to determine the quality of the services provided by the RE-FIT fitness club and the MTV fitness. Part of the thesis is focused on the comparison of the quality of services of these fitness centers. To obtain the data, a questionnaire survey is carried out using the SERVQUAL method. The theoretical part defines concepts such as service, quality of services, methods of measurement, fitness center and customer. The practical part is focused on description of fitness centers RE-FIT and MTV, evaluation of acquired data, recommendations for individual fitness centers and final comparison of the quality of provided services in fitness centers among themselves.
Selection of employees of territorial self-governing units
Kopečková, Lucie ; Krbová, Jana (advisor) ; Musil, Martin (referee)
Human resources are irreplaceable and key factors in each organization, and it is very important not to forgive them. The work deals with one of the most important personnel activities, which is the selection of employees and its course. In this case, this is a selection of employees from the territorial self-government, closely linked to the The law on local government officials. In my thesis entitled Selection of Employees of territorial self-governing units I will focus on the evaluation of the selection process of employees of the ÚSC at the Municipal Office in Český Krumlov with the help of comparison of tenders for positions of official and chief officer, governance, managed interview and questionnaire survey.
Business Plan: Private school with a focus on e-sports
Lipták, Martin ; Krbová, Jana (advisor) ; Jaegerová, Václava (referee)
This dissertation thesis write up the bussines model to create private high school focus on e-sport. Theoretical part is focus on introduce basic information about e-sport and importance of this plan. Practical part include business plan, marketing mix, market analysis by Porters model, factors analysis by SLEPT, financial analysis with risk analysis and business model support by creative economy and knowledge management.
Efficient allocation of local public goods on example of specific villages
Hudziecová, Kateřina ; Musil, Martin (advisor) ; Krbová, Jana (referee)
The main aim of this work is to analyze the current form of allocation of local public goods in the municipalities of Kunžak and Jarošov nad Nežárkou. Based on this analysis, using the relevant theoretical background, propose possible modifications for increasing the efficiency of the allocation of selected public goods or services for these municipalities. The theoretical part defines the basic knowledge of the public sector and public goods and services. In the practical part is made a comparative analysis of the producing of selected services by both municipalities and the influence of the chosen form of producing of these services on cost effectiveness. The results of the analysis include proposals and recommendations that could improve the current situation.

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