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Use of user-generated content in selected regional media of the Ustecky region
Slavíková, Tereza ; Köpplová, Barbara (advisor) ; Groman, Martin (referee)
With the development of digital media, cooperation and communication with the audience has become a common practice of media organizations at the national and regional levels. Consumers of media content are now much more involved in working with media content, which they not only change and edit, but also help create. Gradually, the boundaries between the author and the audience are blurred. This diploma thesis deals with user-generated content in selected regional media in the Ústí nad Labem region. Specifically, it examines the use of user-generated content in the regional newsroom of Czech Television in Ústí nad Labem, in Děčínský deník and Mladá fronta Dnes Severní Čechy. The theoretical part brings the field context of changes in journalism with the advent of digital media and their impact on traditional journalism. Furthermore, the phenomenon of user-generated content, its definitions and specific examples from foreign and domestic television and print media are introduced. Using semi-structured interviews and quantitative content analysis, it describes and offers a detailed description of the work of selected regional media with user-generated content. The aim of the diploma thesis is to describe the state, method of processing and content of UGC in three selected regional media in the Ústí...
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Czech TV Crisis on the Biased Pages of the Czech Daily Newspapers and Weekly Magazines
Salát, Jakub ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The thesis describes the transposition of the Czech Television crisis on the pages of daily newspapers and weekly magazines. The theoretical part of the thesis describes the genesis of the TV crisis and later shows the problematic of biased news. In the practical part it divides the Czech media according to the quantitative content analysis to the media which openly supported the rebelling journalists or the new management of Czech TV. Interesting in the study is that the traditional right-left division of the Czech media was disproved in the analysis, because the Socialist Party was speaking frequently and with biggest weight also in the traditional right-wing daily newspapers such as Hospodarske noviny, Lidove noviny and Mlada fronta Dnes.
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Analysis of the mixed public-private system of the TV broadcasting in France from the aspect of news
Švihelová, Veronika ; Šmíd, Milan (advisor) ; Trampota, Tomáš (referee)
Diploma thesis "Analysis of the mixed public-private system of the TV broadcasting in France from the aspect of news" deals with the TV broadcasting in France, its development and its present. In the experimental part of this work the author tried to describe the principal TV news broadcast of the two most powerful French TV stations and to compare it to the two corresponding TV stations in the Czech Republic. The goal of this comparison was to find out whether the public and private TV stations news have some features in common, concerning for example its content, types of the reports and other universally established methods, how to attract the TV viewers and to increase the ratings. The author tried to find these principles via the research, to describe them by the comparison of the main evening news broadcast in the chosen nationwide private TV station in France and its corresponding counterparts in the Czech Republic and the subsequent comparison with the parallel pair of public stations. The author of this thesis also deals with the premise, that the private TV stations tend to the "infotainment" - the "funny" way of presenting the news in order to attract the viewers to the screens, often at the expense of its information value. This is also the reason why this diploma thesis deals in one...
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TV Reporter and Publicist Zdeněk Velíšek
Čermáková, Michaela ; Lokšík, Martin (advisor) ; Osvaldová, Barbora (referee)
The master thesis Television Reporter and Publicist Zdeněk Velíšek describes the personal life and professional activities of the Czech journalist, publicist, interpreter and translator Zdeněk Velíšek. The text is arranged chronologically according to individual time periods from his birth in 1933 and childhood, through his university studies, translation and interpreting work, to his work at Czech Television until 2019. In each chapter you can find a foreword describing political, social and historical context, followed by an outline of the development of television in Czechoslovakia. Both contexts influenced Velíšek's life. Detailed personal interviews with Zdeněk Velíšek, work with the archived materials from Czech Television and Czech Radio, as well as Velíšek's books of commentaries and translations were important sources for this thesis. The main focus is Velíšek's work at Czechoslovak (later Czech) Television since the 1990s, which describes his work as a reporter, commentator, presenter, dramaturge and author of documentaries. The television work is followed by a section about cooperation with Czech Radio. Equally important are the chapters about his work as a translator and interpreter in the last century, his professional translations from French in recent years and his awards. The text...
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Changes to the program schedule of the channel ČT 2 after the amendement to the Czech Television Act of 2011
Petruška, Daniel ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The diploma thesis on the topic Changes in the programming scheme of the ČT 2 channel after the amendment to the Czech Television Act of 2011 examines whether this television channel was commercialized after the law changed the rules for placing advertisements and advertising messages on public service television channels. The ČT 2 channel was conceived as an alternative channel intended for a more demanding audience. From the logic of its focus, such a channel does not aim at high viewership. Nevertheless, the amendment to the law designated it for the sale of advertising time as the only full-format channel of Czech Television. The search provided a wealth of information regarding television broadcasting by law and the effects it has on public service television. Czech Television was included in the media system as a public service television. The work deals with the technique and principles of creating a television program and its individual components, which undoubtedly have an impact on the resulting media product, which is the program scheme of the channel. Professional publications of Czech and world media experts enabled the author to create his own definition of terms, the description of which clearly does not agree with the professional public. It is mainly about defining a program that...
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Transformation of Radio Freen Europe after 1989 with regard to the work of Mrs. Kamila Moučková (case study)
Šalanská, Lucie ; Štoll, Martin (advisor) ; Vlček, Tomáš (referee)
The aim of this bachelor's thesis is to outline to a potential reader the work of Mrs. Kamila Moučková in Radio Free Europe. It is desirable that the reader can create a comprehensive view of the issue. For this reason, the bachelor's thesis contains a chapter describing in detail the life story of Mrs. Kamila Moučková. At the same time, the work describes the origin and development of Radio Free Europe. Attention is focused mainly on the activities of the Czechoslovak and subsequently the Czech editorial office of Radio Free Europe. Due to the fact that Mrs. Moučková joined the editorial office of Free Europe only in the post- revolutionary period, it is necessary to describe the transformation of the station in the period in question. The work was processed mainly by the method of analysis of professional literature and by interviewing former colleagues Mrs. Moučková from Radio Free Europe. Namely Mr. Radko Kubička and Mr. Petr Hartman. Mrs. Moučková worked at Radio Free Europe for almost the entire period of the Czech newsroom's existence. Mrs. Moučková participated mainly in the program Události a názory. In her case, the practical creation of one of the programs of this iconic radio station in the later phase of its existence can be shown.
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Analysis of politician's attendance in Otázky Václava Moravce between 2016 and 2018
Jošt, David ; Jirák, Jan (advisor) ; Nečas, Vlastimil (referee)
The aim of this diploma thesis is to analyze the spectrum of participants in the Questions of Václav Moravec talk show between the years 2016 and 2018. It investigates its political balance, changes over the monitoring period and the impact the 2017 election had on it. Theoretical part deals with qualitative indicators of bias and circumstances that might affect it. It discusses the alternatives to public media and obligations the Czech Television must meet in its shows as defined by law. Content analysis has been chosen as the research method. In the analytical part of the thesis, participants are coded based on their sex, age, political affiliation and function. Obtained results about the spectrum of participants are then confronted with the CT Code to either confirm or refute its compliance.
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The image of alcohol in the Czech TV as a public service broadcaster
Burdová, Karolína ; Dobiášová, Karolína (advisor) ; Kotherová, Zuzana (referee)
This diploma thesis deals with the media representation of alcohol and its excessive consumption on Czech Television as a public service broadcaster. It also focuses on ways to regulate alcohol in the form of behavioural nudges which can be used both within alcohol policy of the Czech Republic in general and the broadcasting of Czech Television. The thesis identifies not only possibilities of using the nudge theory, which can have a beneficial effect on human decision making, but also interprets media framing used for representation of alcohol on Czech Television. Alcohol is portrayed within Czech Television programmes as well as within TV commercials, therefore a case study dealing with alcohol advertising broadcasted on Czech Television was added to the analysis. The analytical part of the thesis was created on the basis of a qualitative framing analysis and with the aid of desk research I revealed the possibilities of nudging both in alcohol policy and in the Czech Television broadcasting. Above all, this thesis emphasises the fact that the framing process has a significant position in human decision making, and that is why it's necessary to pay adequate attention to this process in alcohol policy making.
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100 years since the foundation of Czechoslovakia: Anniversary year 2018 in the main evening news program of Czech Television
Rybáčková, Nikola ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
This master's thesis focuses on how the Czech Television covered the one hundredth anniversary of the founding of Czechoslovakia in its main evening news program. It was an important theme of the whole year 2018, it wasn't the only anniversary we commemorated in that year, though. In 2018, eighty years have passed since the signing of the Munich Agreement in 1938 and seventy years since the 1948 Czechoslovak coup d'état. It's also been fifty years since the Prague Spring and the Warsaw Pact invasion of Czechoslovakia in 1968. Last but not least, we celebrated twenty-five years since the founding of the Czech Republic in 1993. All these events are significant milestones in Czech and world history of the twentieth century. Therefore, the thesis analyzes to what extent Czech Television dealt with these events. The aim of the thesis is to get an insight into the coverage of this topic throughout the year 2018 and to find out how much space was provided for each anniversary and what the nature of the posts was.
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Presentation of Czech Television journalists on social networks with the regard to provision determining the rules and manner of their appearance
Poláková, Anna ; Křeček, Jan (advisor) ; Končelík, Jakub (referee)
The aim of this diploma thesis was to present in detail the document made by the director of News and Sport division of Czech Television Zdeněk Šámal entitled Decaloque for the Work od Czech Television Journalists on Social Networks. This document recommends Czech Television journalists how to communicate on their personal profiles on social networks. In this context, the thesis also includes a relatively wide research, which introduces to readers, whether there are some similar documents published in other european public service media. An important question in this issue was a journalists autonomy and the freedom of speech, which could theoretically be by this type of document threatened. For a compehensive approach to the whole issue, there is also a practical part of this thesis, which inludes interviews with Czech Television journalists, which helps to introduce readers also a subjective view, both of the Decaloque and freedom of speech. The diploma thesis acquainted the readers with the document published by Czech Television and presented in detail a similar ones that are used by our geographical neighbours but also by other european countries such as France and United Kingdom (Czech Televisions Decaloque was mostly inspired by BBC). The issue of journalists freedom of speech as well as the...
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