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Viktor Cabadaj: an analysis of a movie character
Novák, Karel ; Rosenfeldová, Jana (advisor) ; Šuhajová, Klára (referee)
Viktor Cabadaj is one of the most memorable, even legendary movie characters of the Czech popular culture, who has entertained whole generations of audiences. However, no one asked yet, what is the real reason, that he attracts and fascinates people? By combining the scientific method of content analysis and Richard Dyer's theory of signs of a movie character, it was revealed in our case study, what is Viktor Cabaj's movie character like. From the research of the movie "Sněženky a machři" (Snowdrops and Aces) (1982), a massive amount of both qualitative and quantitative data was obtained, and an analysis and interpretation of this data was made. The results of this research proved, that Cabadaj is the main star of the movie, a person who fascinates people, an eternal leader, the main and funny organizer of events. His true nature is discovered by examining his relationships, his position in the social structure, his actions, his speech, speech of others, his objective correlatives, appearance, gestures, meaning of his name, audience foreknowledge, and mise-en-scene. The most important information about the object of the research seems to be his dualism. He manages to enter into the minds of his social vicinity and film spectators, by combining obvious mastery in the game of power, and apparent...
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Content Analysis of the presentation of Black Lives Matter Movement in Czech media
Změlíková, Alžběta ; Aslan, Katarína (advisor) ; Průchová Hrůzová, Andrea (referee)
The Bachelor's thesis on the topic of Content Analysis of the presentation of Black Lives Matter movement in Czech media aims to construct an image of the Black Lives Matter movement based on two selected Czech media using qualitative content analysis. The chosen media are the on-line versions of the outlets Respekt and Echo, which were selected based on their political attitude and the fact that they are not solely news media, but authors add their own opinion and view. The studied sample consists of 38 articles published in the chosen media during 2020 and 2021 and is analysed based on grounded theory and a brief discourse analysis based on Allan Bell. The paper finds that the image of the movement differs between the two media outlets. Respekt's attitude toward the movement is consistent, the authors present it as a non- hierarchical protest movement and use neutral rhetoric for further description. Based on broader context (such as the overall tone of the articles or the choice of people that were interviewed on the topic), it is certain that Respekt supports the movement. In the case of Echo24.cz, an ambiguity in the overall attitude towards the movement can be seen which does not help create a clear image of BLM. Although, in most articles, the server speaks about the movement in rather...
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Communication of the Ministry of Health of the Czech Republic during the coronavirus pandemic on Facebook and Instagram
Preissová, Viktorie ; Jansa, Petra (advisor) ; Nečas, Vlastimil (referee)
This thesis examines the communication of the Ministry of Health of the Czech Republic on the social networks Facebook and Instagram during the coronavirus pandemic period from 1 March 2020 to 31 July 2021. It is based on the theory of crisis communication, political communication and political marketing communication on social networks. Using quantitative content analysis, the themes, forms, appeals and emotional frames of the analysed content are examined. The results of the analysis show that the communication of the Ministry of Health within the analysed Facebook posts was mostly devoted to the topic of sanitary and anti-epidemic measures, the implementation and relaxation of these measures and vaccination. In the case of the analysed Instagram posts, the Ministry most frequently addressed hygiene and anti-epidemic measures, the level of risk of contagion in the Czech Republic and the publication of relevant information and contacts providing relevant information. Posts without an appeal and emotional framework were the most frequently published.
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"For You Page" on social network TikTok as a sexual bulletin board for young people
Chmelíková, Daniela ; Rosenfeldová, Jana (advisor) ; Háša, Marek (referee)
This bachelor thesis focuses on the social network TikTok and its video content, especially on content with sexual overtones, themes or excessive disclosure. The theoretical part of the thesis deals with the definition of sexual content, the social networks themselves and TikTok, their functioning, as well as the relationship of adolescents to the mentioned social network. The practical part, using quantitative content analysis, confirmed the considerable representation of sexual subtext in hundreds of short videos published on the TikTok platform. These videos were featured on a profile that was set to 16 years of age. Analysis also examined the subject matter of the videos, the level of clothing and sexual speech.
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Presentation of the result of the US presidential election of 2020 in the media
Hegerová, Lucie ; Konrádová, Marcela (advisor) ; Skalický, Matěj (referee)
This bachelor's thesis deals with how four selected American media - The New York Times, Washington Post, CNN and FOX News reported on the results of the US presidential election in 2020. These elections were by their circumstances (Covid-19 pandemic), the process and subsequent conflicts regarding their results specific in many ways. This text focuses mainly on the topics that the media reported on in connection with the elections, as well as the possible relationship between their political inclination and the way in which they reported on individual candidates. For this purpose, a combination of quantitative and qualitative content analysis was used, which allowed the collection of sufficient data for comparison and at the same time capture latent meanings and fundamental context. The author relied on several basic media theories, especially the normative media theory and theories dealing with the effects of the media, specifically those related to news. The thesis also describes the American media market and the process of electing the US President and his functions, which are a context important for understanding the role of the media in informing about the election results and the political situation in the country. The result of the work is a summary of the events concerning the fight for...
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The development of representation of classical heroes in film and television production
Lacinová, Andrea ; Kruml, Milan (advisor) ; Šuhajová, Klára (referee)
For centuries classical myths have been an unfading source of inspiration for various fields of human production. Integral part of the myths are their heroes. This bachelor thesis aims to explore the development of the representation of classical heroes in film. Introduction to the theoretical part defines the terms myth and mythology. A brief study of the circumstances surrounding the origin of myths, their significance for classical society and the role of heroes in these myths follows. The end of the theoretical part is dedicated to the study of representation in film and other relevant concepts in the field of film and media theory. The methodology chapter sets out the procedures used to perform the empirical research. Three pairs of films with the same mythical theme have been selected for this research. The practical part contains performed analyses and comparisons of the examined films. At the end of the thesis are presented interpretations of analyses and research results and outlined the possible causes of the described development in the representation. The work fulfilled its goal and confirmed the established hypothesis of a certain correlation between the development of society and the representation of classical heroes in films.
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State of emergency in the Czech Republic as an oportunity for political communication
Srbová, Barbora ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
The thesis focuses on the political communication and media-related aspects of the first two waves of the coronavirus pandemic in the Czech Republic. The Czech Republic overcame the spring wave of the pandemic in 2020 almost exemplarily, despite low preparedness and lack of protective equipment. This changed completely with the arrival of the second wave, when Czechia found itself among the worst affected countries. The aim of this paper is to explore one of the possible causes of this development. The thesis builds on the assumption that 1) political communication and media messages directed at citizens can - especially in times of crisis when news messages and politicians receive increased attention - have a perceptible impact on citizens' behaviour, their decision-making and their interpretation of unfolding events, and 2) that inconsistency of information, as well as inconsistency in its interpretation and framing, can have a negative impact on citizens' trust in the state and in the measures taken. Building on these assumptions, the paper uses a content analysis to examine how the COVID-19 disease pandemic was framed by the government and the media during the first and second waves of the pandemic, and tests the hypothesis that the degree of divergence between government and media framing of...
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Cell Biology in Czech Lower-secondary Biology Textbooks
Zupko, Jakub ; Dvořáková, Radka (advisor) ; Kuba, Radim (referee)
Cell biology is a dynamic but also complex and abstract scientific field. Therefore, it is crucial that teachers have sufficient quality teaching material to teach it. This paper aims to assess the quality of the cell biology chapters in five Czech textbooks for 6th-grade science. Specifically, the textbooks of Fraus, Nová Škola, Prodos, SPN and Taktik publishers are the set under study. The content analysis of the textbooks focuses on six aspects: scope of the material, terminology, difficulty of the explanatory text (measured by the Hrabí method), content accuracy, the cognitive difficulty of the accompanying tasks (according to Bloom's taxonomy) and the nature of the non- verbal component of the textbooks. Differences were found in the didactic equipment and the correctness of the content of individual textbooks. In four of the five explanatory texts it is possible to find incorrect information (at least three and at most twelve false statements). Most of the accompanying tasks are aimed at the lowest levels of Bloom's taxonomy. The nonverbal component on average occupies almost one-third of the page space, with the most common type of pictorial component being a sketch. The most suitable textbook, based on the examined criteria, is the textbook published by SPN, followed by the textbook...
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Women's Participation in the Labour Market as the Agenda of the European Commission
Koláčková, Barbora ; Kučerová, Irah (advisor) ; Martinková, Viera (referee)
This bachelor's thesis is dedicated to the topic of agenda-setting of the European Commission. The studied agenda is the women's participation in the labour market. The primary purpose of this bachelor's thesis is to make clear what are the tools of the European Commission used for agenda-setting and what is the current situation regarding women's participation in the labour market. Both topics are connected in the research part of this thesis which examines how the European Commission set the agenda in the field of women's participation in the labour market and how was this topic framed. This thesis uses theoretical assumptions implied from the new institutionalism and there are two hypotheses introduced in this thesis. The first one stems from the racional institutionalism, the second one originates in sociologist institutionalism. This bachelor's thesis contributes to debates on the status and agenda-setting capabilities of the European Commission. The thesis also describes the issues connected to women's labour market participation in the EU and how these issues are addressed by the European Commission. The outcomes of this thesis revealed that the European Commission used both normative and economic frames for setting the agenda of women's participation in the labour market.
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Media image of migrant women on the Czech news websites Aktuálně.cz and iRozhlas.cz
Pálová, Anna ; Jelínková, Marie (advisor) ; Frič, Pavol (referee)
This bachelor thesis focuses on the media image of migrant women on the Czech news websites Aktuálně.cz and iRozhlas.cz. The current situation in Ukraine proves the relevance of the topic of the thesis, which aims to find out what image of migrant women is created by these media, which present themselves as free and independent. At the same time, these news websites are public policy actors that influence the development of migration policy in the Czech Republic. As the thesis deals with the specific characteristics, contexts and connotations in which migrant women are mentioned in relation to migrant women, the method used is a qualitative content analysis of online media articles in the time period from the beginning of 2019 to the end of 2021. The content is coded and assigned to the relevant categories, which subsequently creates a closer picture of migrant women. For example, the work finds that media coverage of refugee women in foreign settings is most frequent. Furthermore, migrant women are portrayed predominantly as victims and heroines of refugee processes. Texts are devoted to personal stories and connotations of sympathy and admiration. These results are further complemented by a quantitative approach that assesses how much space is given to migrant women within the topic of migration....
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