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An Educational Game in Teaching Human Biology at Primary Level
CAPOUCHOVÁ, Anna
The goal of diploma thesis was to create three author´s didactic games of human biology designated for education of pupils of elementary school. Games were created for 2nd year of the elementary school. The goal of the games was to acquire new knowledges and deeper existing knowledges about a topic human biology. Games follow up topics: structure of human body, senses, diseases and injures. Pupils' knowledges were verified by pretest, posttest n. 1 and posttest n. 2. Results of tests were verified between the experimental group (didactic games) and the control group (common form by using interactive exercises).
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Art Lesson Series with Elements of Marta Pohnerova's Didactic Concept at 1. st Grade of Primary School
ŠOCHOVÁ, Kateřina
The thesis deals with the pedagogical concept named "Spiritual and sensual education" that was developed in the 1990s by Art teacher Marta Pohnerová. Theoretical part of the thesis characterizes this original didactic concept in detail and analyses semantics of the main terms "spiritual" and "sensual" from the viewpoint of psychology and philosophy. It also presents a structure and methodology of the Spiritual and sensual education in detail, which is set into the context of animocentristic way of art education. Simultaneously, the text analyses its actuality from its current curriculum point of view. Project part of the thesis presents Art series named "That's me", including five interrelated lessons, which are inspired by concept of Spiritual and sensual education. This part aims to prove the applicability of the chosen topics in current practice of art education.
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From the sensual experience to the transcendental one in the selected works by: A. Gide and J.M.G. Le Clézio
Vrchovecká, Jana ; Jamek, Václav (advisor) ; Voldřichová - Beránková, Eva (referee)
Jana Vrchovecká: From the sensual experience to the transcendental one The tradition of sensualism or vitalism is rarely represented in the French literature. During the twentieth century several authors tried to revive this tendency. The first apologist was André Gide, whose work Les Nourritures terrestres (1893) was considered as a doctrine of the sensual attitude, and for its spiritual overlap it was even called The New evangel. The deification of the material aspect of the reality becomes the link with the last holder of the Nobel Literature Prize: Jean-Marie Gustave Le Clézio. In his early essay: L'Extase matérielle (1968) he also exalts the sensual experience as the base of the transcendental one. The first part of the work compares the authors' sensual attitude in the mentioned works by the analyse of the particular senses. The synchronic participation of all them should provoke the second state of consciousness whose first grade is the ecstasy and the most desired one is the prophetic mind. The second part analyses the factors that contribute to this double objective. The necessary condition is the anchoring in the present moment. Both the authors worship the cult of the Sun which substitutes the traditional notion of the God. However, the individual must also cut out the bonds that impede...
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Pyrrho's, academic and methodical skepticism - comparison
Brabníková, Petra ; Blažková, Miloslava (advisor) ; Rybák, David (referee)
The main objective of my dissertation is to research and to introduce hellenistic skepticism of postclassical Greece and methodical skepticism of modern times thinker Rene Descartes. There are differences between the ancient Pyrrhonism and the younger skepticism of Academy, which I would like to clear up. I have in view Descartes' skepticism too, which create a methodological technique of cognition in new way. Rene Descartes, contrary to hellenistic skeptics, doesn't accept the "epoche", which means a certain bliss, but he moves on in his research, when he believes in a possibility of truthful cognition. Purpose of my thesis is to critically take account of historical and philosophical context, from which both of skepticisms have been created, to put a question, what kind of meaning they had in history of philosophy and also to think about fundamental question of connection between hellenistic and Descartes doubt. I try to accent common characteristics and differences of both concepts. key words - skepticism, methodical skepticism, truthful cognition, probability, phenomena, senses, intellect, bliss
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The usage of sensory margenting at the point of sale
Jílková, Veronika ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
The bachelor thesis contemplates sensory marketing at the point of purchase with specific focus on its implementation in practice. The first part looks into the psychology of a customer and tries to find reasons for his purchasing decisions. Because more than 80 % of customers decide on a purchase of a product at the point of purchase, the importance of marketing communication at the point of purchase which can influence the impulsive purchase is immense. Moreover, nowadays customers expects a unique experience connected with emotions from shopping. Therefore, the second part focuses on the sense-oriented marketing which is based on emotions. That suggests that in order to draw positive emotions from a customer it is essential to appeal to his emotions. Based on findings included in the part dedicated to sensory marketing, the thesis concentrates on the examples of effective usage of this type of marketing communication in practice. Using a field research, several stores that offer their customers a exceptional experience from shopping are depicted thoroughly.
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Dancing with the Eyes of the Blind
Stráníková, Anežka ; Šumníková, Pavlína (advisor) ; Mužáková, Monika (referee)
This diploma thesis is focused on issues of dance in relation to blind people. The goal of the thesis is to find out how to compensate for a blind person's lack of visual perception through dance. A secondary goal is to explore what dance means to blind people. The research is based on theoretical solutions obtained by analysis of available sources and based on research using qualitative strategies. To fulfill the research task, techniques of participant observation and interviews were used. From the data obtained through semi-structured interviews and observation of blind respondents in the framework of dance events, it has been found that dance is an effective form of stimulation and development of the compensatory senses of blind people. Most significantly dance influenced the participants' perception of their bodies, developing their capabilities and ability to respond to internal and external stimuli. The results of other interviews show that all blind participants have experience with dance. This experience is overwhelmingly positive. The survey confirms the importance of dance for blind people in the planes of their physical, mental and social faculties. KEY WORDS blindness, dance, compensation, perception, senses, movements, neuroplasticity
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The usage of sensory margenting at the point of sale
Jílková, Veronika ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
The bachelor thesis contemplates sensory marketing at the point of purchase with specific focus on its implementation in practice. The first part looks into the psychology of a customer and tries to find reasons for his purchasing decisions. Because more than 80 % of customers decide on a purchase of a product at the point of purchase, the importance of marketing communication at the point of purchase which can influence the impulsive purchase is immense. Moreover, nowadays customers expects a unique experience connected with emotions from shopping. Therefore, the second part focuses on the sense-oriented marketing which is based on emotions. That suggests that in order to draw positive emotions from a customer it is essential to appeal to his emotions. Based on findings included in the part dedicated to sensory marketing, the thesis concentrates on the examples of effective usage of this type of marketing communication in practice. Using a field research, several stores that offer their customers a exceptional experience from shopping are depicted thoroughly.
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The Use of Scent in Marketing Communication
Polák, Jan ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis study sense of smell as mean to enhance marketing communication. In theoretical part of the thesis I focused on function of smell on biological level. I paid extraordinary attention to the brain and its function. I explained how the brain works and especially how the scents are being perceived. It is shown how important i tis to understand this topic well. The smell signals go directly to the deepest and oldest parts of our brain called the limbic system. This is where our emotions and memory are being processed. This tight connection between the smell, emotions and memory in some of the most important pieces of information that allows us to use the scent perception in marketing praxis. In the theoretical part of the thesis I mention also psychological effects of the smell such as the Proust phenomenon. This rather poetic term describes an unexpected feeling or long forgotten memory coming on our minds after exposure to certain smells that we have connected with our past experience. The practical part of the thesis is rather descriptive. I cited number of studies from scientific magazines which deal with effects of scents on human minds, perception and emotions, especially connected with practical use in marketing field. I added also some examples of the real companies which already use...
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How to study in the countryside and be tought by nature
Šrámková, Monika Nikol ; Tomková, Anna (advisor) ; Kargerová, Jana (referee)
My diploma thesis is focused on specific topic called "How to be influenced by nature in a learning process - let the nature teach ourselves". In the first part of the thesis there are mentioned the first attempts trying to connect nature into the educational system and the history of this principle applied abroad and in our country. The main research is interested in activities undertaken in countryside during pre-school and school teaching as well as children's leisure time. The empirical part is casuistry capturing the main image of newly established school Zeměkvítek showing the way how children's learning and perceiving is affected by being in the nature during school and pre-school teaching. The results of the practical part shows that lessons in an outdoor environment contribute positively on development of children's learning. On the bases of SWOT analysis it can be stated that there is high possibility that ZŠ Zeměkvítek will develop and gain more members.
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