|
|
Online Marketing Strategy for Divadlo.cz
Jermářová, Karolína ; Černá, Jitka (advisor) ; Svoboda, Ondřej (referee)
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contribute to the creation of more user-friendly environment and will facilitate the achievement of the web's objectives. Owing to the fact that the operator of the portal is the Arts Institute - Theatre Institute, which is a state-funded organization founded by the Ministry of Culture of the Czech Republic, I selected such marketing methods which least burden the budget and their staffing can be mostly provided in-house. The elaboration of this thesis was primarily based on my own knowledge and experience, obtained by several years of self-study and work in a company, which engages in web design and Internet marketing. The entire thesis is divided into two main parts; the first, theoretical part deals with the Internet marketing itself and its selected tools, which can be utilized during the creation of online marketing strategy of the web in the non-profit sector. In the other, principal part I focus exclusively on the Divadlo.cz portal: first I subject the portal to web analyses and user testing, and in the conclusion I propose the specific marketing strategy for the increase of the web visit rate, divided into the following components: subject, time, finances and personnel.
|
|
|
Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
|
|
|
The usefulness of Pay-Per-Click internet advertising campaign in marketing strategy of company
Černý, Jakub ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This paper is focused on analysis of internet advertising and its role in marketing communication. The paper determines general methods and instruments of internet marketing and describes internet advertisement in comparison with traditional advertising media. In more detail the paper is focused on description and explanation of effect of Pay-Per-Click advertisement campaigns. The options of their usage and recognized differences are explicated by practical instance of marketing strategies of real companies.
|
|
|
Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
|
|
|
Application of Marketing on Social Networking Websites
Voves, Jiří ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Social networking websites experience a noticeable expansion in the recent years. They became a daily routine for young people around the world. Nowadays, the most popular social networking site is Facebook attaining currently over 300 million users. Networking sites also offer valuable marketing possibilities for companies and for presentation of their services. Online marketing is facing a new development on these websites. It enables the company to communicate with its customers on a more personal level and at the same time supports a viral spreading of a commercial message. Even in the Czech Republic the Facebook is the most visited social networking site -- the number of its Czech users has already reached 1.7 million users. The correct social network marketing in the Czech Republic is in its early beginnings and companies are thus mostly merely getting familiar with it and learn how to use it effectively.
|
|
|
Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
|
|
| |
|
|
Web presentation concept of Pfanner
Havlíčková, Kateřina ; Vávra, Oldřich (advisor) ; Skokanová, Dagmar (referee)
This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition.
|
|
|
Online marketing of portal iKariera.cz
Kuzmiak, Štefan ; Stříteský, Václav (advisor) ; Samcová, Ivana (referee)
As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give future oriented recommendations for the formulation of a marketing communication strategy for the portal."
|
|
|
Potenciál českého trhu pro mobilní marketing v letech 2008?2010
Janečka, Petr ; Mikeš, Jiří (advisor) ; Vasilenko, Ondřej (referee)
Práce popisuje průběh vývoje na poli mobilního marketingu v České republice. Výchozím bodem je situace na internetovém trhu. Práce se věnuje třem hlavním oblastem mobilního marketingu. Mobilnímu vyhledávání, sponzorovaným službám a bannerové reklamě v mobilu. Pro každou z oblastí je stanoven finanční přínos mobilního marketingu v závislosti na dostupných datech. Součástí kapitol je vyzdvižení výhod jednotlivých přístupů včetně rad a doporučení pro příslušné subjekty hodnotového řetězce mobilního marketingu.
|
guest ::
