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Study of selfpresentation of artist in the Italian painting of the 16th century
Vítová, Kateřina ; Konečný, Lubomír (advisor) ; Zlatohlávek, Martin (referee) ; Zapletalová, Jana (referee)
Study of self-presentation of artist in the Italian painting of the 16th century - abstract Italian art of the 16th century, known as the Cinquecento, is undoubtedly a captivating chapter of art history. No less interesting are the lives of artists from that time, the understanding of self-value and its presentation, creating the artist's identity, i.e. their "artistic self". Within a century we may observe the transformation from a craftsman to an artist, and subsequently artist- the courtier. The main representatives of this "movement", trying to raise the status of arts and artists in the society, were Giorgio Vasari and Federico Zuccari. Each represented a different generation of artists; however, figures of both these painters are complemented in a curious way. There are moments when their lives meet and, in a certain way, follow one another. It is one of the reasons, why the connection Vasari-Zuccari is suitable for understanding social situation or the self-presentation of central Italian artists in the 16th century. It is almost as if this duo was representing a fictitious art figure of the Cinquecento, whose life began 1511 (with the birth of Giorgio Vasari) and ended in 1609 (with the death of Federico Zuccari) and by studying this figure we discover the development of artists' self-concept and...
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Semiotics and Ideology in Political Marketing: Analysis of Selected Election Campaigns
Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
In this diploma thesis I will deal with verbal and visual expressions of selected electoral campaigns. Especially the campaigns of Barack Obama and Andrej Babiš, selected on the basis of distinct similarities, but also the campaigns of Karel Schwarzenberg and Miloš Zeman competing during the presidential election. I will introduce the techniques and strategies of political marketing in different media types. I will also describe the functioning and effects of a political self-representation. I will also examine the ideological function of a political campaign. I will use the critical discourse analysis of individual campaigns as a method of my research. My work will be based on different definitions of ideology, especially Althusser's, and Barthes' concept of amplification. Another tool will be an iconologic interpretation of the above mentioned campaigns. I will draw from Vilém Flusser's communicology, but also from the works of Pierre Bourdieu and Susan Sontag. In my work I will also pursue the concept of media reality that affects our daily lives. In this part I will be based on Niklas Luhmann and Jean Baudrillard and his theory of simulacra.
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Historical and sociological aspects of self-presentation on the internet (focus on the social network Instagram)
Petrová, Michaela ; Šalanda, Bohuslav (advisor) ; Cviklová, Lucie (referee)
The aim of this thesis is to find out what motives lead Internet users to self-representation in public space. My thesis is focused on the application Instagram, which has not been given much space. The age range of users is from 18 years, divided into free age groups, with the assumption of differences that arise in the course of the investigation. The work has a theoretical and empirical character, where the theoretical part is devoted to gradual changes in society with the advent of new technologies. Qualitative research that answers the main research question and the other partial research questions, was conducted by semistructured interviews. The results can serve as a theoretical basis for future research in the field of social networking, especially the application Instagram. Powered by TCPDF (www.tcpdf.org)
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Photo Album and its Transformation in Cyberspace
Pešavová, Monika ; Fišerová, Michaela (advisor) ; Černý, Vladimír (referee)
Photo Album and its Transformation in Cyberspace Abstract My thesis deals with the difference in the perception of photo albums in the digital and analog era. Her goal is the reflection of change of a collection of a photographic material from an intimate information to a publicly accessible online self-presentation. This leads to the change in functionality of the photographical media which originally preserved the reality and now creates it. It's the excess of modification of modern photos which leads to the slow intentional return to the past back from the digital to the analog photography. Bc. Monika Pešavová
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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From child stars to pop-cultural icons: media transformation of child idols into sex-symbols of contemporary popular culture
Pospíšilová, Andrea ; Baslarová, Iva (advisor) ; Šmejkalová, Jiřina (referee)
This thesis follows the process of transformation of children's idols of film and music industry into adult artists and sex-symbols of contemporary popular culture. It especially focuses on the transformation of child character in adult representatives of pop-culture industry: development, change and building an image of an adult performer in terms of the sociology of childhood and adulthood career shift (change in the nature of work and roles, any rise or decline). The aim of this work is to find any trends in transition from children's heroes / heroines adults representative of contemporary popular culture. The premise is that children's personalities of the entertainment industry are used in the process of growing element of sexuality to reforging the stigma of "child stars". In addition to the sexual themes and monitors the aspect of gender roles and stereotypes depending on the developmental stage.
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Self-presentation as the Part of Personal Marketing Strategy-Analysis of Political Speeches Between 2012-2014
Ouahdjinová, Tereza ; Orban, Karol (advisor) ; Šoltys, Otakar (referee)
The bachelor's thesis is focused on the role of the self-presentation of the individual in a communication situation. In the theoretical part are described basic principles of a marketing strategy and forces, which motivate person to certain way of behaviour. As a product the individual shows his or her personal qualities and skills to surroundings, as a marketing manager he or she directs the presentation and the change of these, regarding a development of communication situation. His aim in this competitive environment is to gain the desired place (status) and the trust of others. In the process he uses various persuasive techniques which are formed into a short-term tactics and through them is he fulfilling partial steps, which makes the whole marketing strategy focused on a success and on an achievement of the long-term aim. In the process the individual analyses the market, opponents and his- or her-own strength and weakness. Later, person applies gained knowledge in tactics which he implements into the communication process that is crucial for the reception of a send message and its interpretation. Persuasive or manipulative skills of a speaker (the sender of the message) have here the important role. For a creation of the trustworthy impression are used tools of verbal (argumentation) and...
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Same event, different representations: How do biases differ in mass media and participants descriptions?
Pešková, Tereza ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
Same event, different representations: How do biases differ in mass media and participants descriptions? Abstract The main theme of this thesis is the representation of events by two different perspectives - the media's representation on the one hand and narration of participants on the other. Both of these methods of capturing events stands for an effort to interpret actuality, which attributes importance to it. While in the case of media the important factors are especially those as regulatory requirements, news values or the image of the audience, at the individual level are mainly applied different strategies of self-presentation. Since everyone in the interpretation of reality is affected by their personality or behavior, there are many different images that depict everyday reality which we accept. It is therefore important to be aware of how these representations are created. The goal of the research itself was to explore both of these sources and describe how they differ from one another in case of a representation of the same event (namely Prague Pride Parade 2014). The intention was to find out how the two types of descriptions differ and how are affected. The findings presents on what both types of description have focused, what were the main topics presented and the context in which the event was...
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Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in Art Education.
Špidlová, Zdeňka ; Fulková, Marie (advisor) ; Hazuková, Helena (referee)
Anotation: Špidlová, Z.: Clothing as a means for self-identification and self-representation and possible didactic applications of the theme in art education. [Diploma thesis] Prague, 2013 - Charles University in Prague, Faculty of Education, Art education, 224 p. (Attachements: Diary and file documenting the art part of diploma thesis) This thesis examines the phenomenon of clothing, its semiotic function in the context of postmodern society and social aspects with emphasis on identification with a particular social group. The research brings knowledge about two groups, their clothing and social contexts. The groups are the costume culture of the Alto Minho in Portugal and the goth subculture. The results of the research are directly connected to the art part, the output of which is a clothing model combining elements of both of these groups. Didactic section presents findings on the diversity of interpretation of students from the seventh grade of basic school and the second year of middle school when dealing with the topic of identity and subculture applied on clothing. Key words: clothes, identity, self-presentation, self-identification, subculture, materials creation, postmodern society, art education
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