Original title: Sémiotika a ideologie v politickém marketingu: Analýza vybraných volebních kampaní
Translated title: Semiotics and Ideology in Political Marketing: Analysis of Selected Election Campaigns
Authors: Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Abstract: [cze] [eng]

Keywords: campaign; communicology; comparison; discourse analysis; iconology; ideology; media; political marketing; PR; pragmatics; self-presentation; social networks; diskurzivní analýza; ideologie; ikonologie; kampaň; komparace; komunikologie; média; politický marketing; PR; pragmatika; sebeprezentace; sociální sítě

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/83552

Permalink: http://www.nusl.cz/ntk/nusl-353203


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-20, last modified 2022-03-04


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