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Factors affecting vigor and burnout syndrom of volunteers in the organization LATA
Eichlerová, Jana ; Matoušek, Oldřich (advisor) ; Šťastná, Jaroslava (referee)
EICHLEROVÁ, J. Factors affecting vigor and burnout syndrom of volunteers in the organization LATA. Prague: Charles university in Prague, fakulty of arts, 2017. 101 s. Dissertation. Burnout syndrome is a condition of emotional exhaustion. Its prevention is very essential for both overall health and effective performance at work. The theoretical part is primarily divided into two parts. In the first I deal with burnout syndrome - its definition, causes, symptoms, stages, risk factors, protective factors and neutral factors and prevention of this phenomenon. The following section is devoted to opposites of burnout syndrome most of which deal with Vigor (enthusiasm) according to Shirom. The next two chapters are explaining research methods to measure burnout and enthusiasm with which I operate in the empirical part of the work. The research methods I use are MBI and SMVM questionnaires. Then I describe work of the LATA organization which became the source of my research. I worked only with volunteers of this organization where I also previously worked as a volunteer. Empirical part then examines the burnout syndrome rate and enthusiasm rate of volunteers from the organization LATA. Data from the questionnaires allow us to select a group of ten volunteers, which have been shown the highest rate of...
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Effectivity of banner advertisement
Šandrik, Vladimír ; Stříteský, Václav (advisor) ; Procházka, Jan (referee)
The thesis deals about banner advertisement. After brief introduction, theoretical basis describes how did banner advertisement go throughout the timeline, what are the possibilities of banner advertisement, which technologies can be used for proper banner advertisement, how is it measured, etc. In practical part of thesis a global company is introduced and there are analyzed ways how it uses banners in its web presentation. In final part a research is made to point out the importance of various factors effecting the efficiency of banner advertising. In conclusion author summarizes findings and tries to give hints how to use powers of effective advertising in bussinnes.
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Leisure time in small communities in Prague suburban area
Šubová, Alžbeta ; Hudečková, Helena (advisor) ; Kučerová, Eva (referee)
The thesis is focused on spending free time of inhabitants from two small villages in Prague sururban area and if there is any other option how to improve efficiency of spending free time of local inhabitants. The theoretical part concerns free time: its definiton, history, functions, factors which influence spending of free time. Essay gives information about two surveyved willages and its local options of free time activities.
The practical part used questionnaires and interviews which are described at the end of this thesis.
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The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region
Voráček, Josef ; Čáslavová, Eva (advisor) ; Tomek, Gustav (referee) ; Gregar, Aleš (referee)
Title: The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region Objectives: The main objective of the thesis is to determine through marketing research whether and what effect has the use of sports celebrities in marketing communication of companies as a reference group on the buying preferences of the young generation, so-called Generation Y, in the Prague region. Methods: The thesis used a questionnaire survey and subsequent focus groups. For the creation of the questionnaire is used as a basis the US version of the original questionnaire of the authors BUSH, MARTIN, BUSH (2004). Firstly the questionnaire undergoes a process of transcultural transfer, in which is utilized a modified direct translation and confirmatory factor analysis. This survey includes a sample of 416 respondents who are students of Prague secondary schools and universities. Focus groups are conducted with four groups which counts a total of 41 respondents. Results: The research results show that the use of sports celebrities in marketing communication has no demonstrable effect on the word-of-mouth communication and the switching and complaining behaviour for Generation Y. This communication tool can have an indirect positive effect on brand...
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Multivariate GARCH
Maďar, Milan ; Hurt, Jan (advisor) ; Branda, Martin (referee) ; Mazurová, Lucie (referee)
4 Title: Multivariate GARCH Author: Mgr. Milan Mad'ar Department: Katedra pravděpodobnosti a matematické statistiky Abstract: This thesis will examine the regional and global linkages as evi- dence of integration of stock markets in Frankfurt, Amsterdam, Prague and the U.S. Therefore we will utilize the multivariate GARCH approach that investigates the dynamics of volatility transmission of related foreign exchange rates. Also, we will define three basic model classes. For each of the model classes a theoret- ical review, basic properties and estimation procedure with proofs are provided. We illustrate each approach by applying the models to daily market data. The two main aims of the thesis are to discuss and report the existence of regional and global stock markets linkages and provide a comparison of such multivariate GARCH models on the data sample. The main contribution of the thesis is that it treats the data in the context of real development in financial markets and takes into account the real situation during and after the financial crisis of 2008. We find out that the estimated time-varying conditional correlations indicate limited integration among the markets, which implies that investors can benefit from the risk reduction by investing in the different stock markets, especially during the crisis....
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Gated communities: residetial separation and privatisation of public space in Czechia
Brabec, Tomáš ; Galčanová, Lucie (referee) ; Sýkora, Luděk (advisor)
The diploma thesis is focused on the phenomenon of gated communities which represent the extreme form of residential separation. Gated communities are becoming the new and specific sign in present-day globalizing cities. The number of objects of gated communities is growing quickly all over the world, and now this issue appeared in the Czech Republic. But common or expert debate concerning the topic is not developed here. The main aim of this piece of work is to contribute to this debate, and at the same time, to be the constitutive empirical research applied to the Czech scientific discourse. This study intends to help with the overall recognition of gated communities. The work is primarily aimed at evaluation of development of housing construction, features, territorial extension, causes of formation and consequences of gated communities in the capital Prague. It means in the place with the highest concentration of gated communities in the Czech Republic; 59 of these objects were found there. Extensive construction began four or five years ago; since then gated communities have been available not only for the richest class. Compared to other countries, gated communities are localized mainly in the inner city, and there is a difference in the cause of formation: in these states it is the fear of...
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Virtual Team Management
Slavický, Marek ; Tureckiová, Michaela (advisor) ; Kopecký, Martin (referee)
Nowadays, virtual teams are a new and a rapidly growing phenomenon within our globalizing world. Their number and effectivity quickly increases thanks to the quality of accessible technology. From the theoretical aspect, virtual teams are just being analyzed and processed, and given the recency and constant changes, they are not yet clearly understood and interpreted. The aim of this bachelor thesis is to outline basic characteristics of virtual teams and their differences from conventional work teams and focus on the issue of virtual team management. Therefore, I will further analyze the key factors to virtual team functioning, among which we can include modern communication technologies, the issue of communication over distance and trust. I will also describe strongly dispersed virtual teams, which must deal with multiculturality and other concerns associated with distinct cultural values of individual team members. The last chapter will cover conflict resolution, which is a key point especially within the topic of virtual teams.
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Social responsibility management system in selected company
Kluc, Martin ; Plášková, Alena (advisor) ; Bílková, Lucie (referee)
The aim of this thesis is to describe and evaluate the current situation of social responsibility in selected company (Prague Airport), and propose possible improvements based on identified responses via questionnaire. And also by analyzing report of corporate social responsibility issued by Prague Airport in comparison with the requirements of the Global Reporting Initiative version of the G4. In the first part are theoretically analyzed the basic features and principles of social responsibility, approaches to evaluation and mentioned trends in reporting. Then are described the specifics and development of air transport and the methodology used in the creation of the questionnaire. The practical part describes the current situation of corporate social responsibility at Prague Airport. Based on the survey and the analysis reports according to GRI Guidelines. In the conclusion, are the answers to the hypothesis written in the introduction and also suggested possible improvements.
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Employability of graduates of the University of Economics, Prague and their quality assessment of acquired higher education
Dejl, Lukáš ; Vltavská, Kristýna (advisor) ; Hulík, Vladimír (referee)
This diploma thesis deals with the employability of graduates of the University of Economics, Prague (UE) and their quality assessment of acquired higher education based on REFLEX 2013 survey. The first part of this thesis is focused on theoretical concepts and statistical methods that are subsequently used in analytical part. The analytical part contains analysis of UE graduates employability and the quality assessment of acquired higher education. The aim of this diploma thesis is to provide answers on whether there is a relationship between studied faculty and job classification or which factors affect the monthly wage level using the multidimensional statistical methods. The thesis also deals with the graduates evaluation of acquired knowledge applicability and practical usability in future career.
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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