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Metaphors of contact
Kubáčková, Patricie
The metaphor is shown as a mediator involved in autobiographical interview. Metaphor as a figure of speech helps us to express our experiences and opinions. This study is based on interviews collected within a research project, called "An investigation in the Czech Society of the "Normalization" Era: Biographic Narrations of Workers and Intelligentsia." They presented contact metaphors: 1) metaphors of separation/isolation (hole, concentration camp, closed water level) and 2) metaphors of bonding/tie (root, manacle, bond).
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FcεRI and Kit signal to actin cytoskeleton via different pathways
Šimíček, Michal
Mast cells are key effector cells of the immune system whose exact physiological functions have been the subject of much debate. They have been mentioned mostly as the drivers of allergic and inflammatory reactions via allergens triggering their high affinity receptors for IgE (FcεRI). However, recent findings implicate their important role also in other innate immune functions like host protection from bacterial and viral infections. Agent recognized by surface receptor initialize various intracellular signaling pathways leading to cell response. Thus, better understanding of signal transduction in mast cells is important in development of new therapeutic approaches. Early phases of mast cell activation mediated by FcεRI and/or Kit, a receptor for stem cell factor (SCF), involve phosphorylation of the transmembrane adaptor protein Non-T cell activation linker (NTAL) and mast cell spreading. Morphological studies of mast cells derived from bone marrow of mice deficient in NTAL (NTAL knock out, NTAL -/-) revealed markedly reduced spreading on fibronectin after stimulation with antigen (Ag) alone or in combination with SCF, when compared to wild type (WT) cells. Subsequent quantification of cell area and analysis of other mophological parameters confirmed these observations. Mast cell activation was...
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The chemistry of atmospheric deposition at selected locations of Zlin Region
Zádrapová, Dagmar ; Vach, Marek (advisor) ; Sychová, Petra (referee)
Atmospheric and environmental pollution caused by heavy metals is nowadays one of the major environmental topics. Even though some of the heavy metals represent important trace elements for most of the organisms, their danger lies particularly in their toxicity which occurs even with little concentrations of the element, as well as their ability of bioaccumulation in food chains (Braniš, 2011). The sources of heavy metals in the atmosphere have natural and anthropogenic origin, however most of the emissions originate from the anthropogenic ones. Contamination of the atmosphere has a global character. Starting back in the 1970s, there has been a continuous reduction of heavy metal emissions in Europe (Pacyna, 2007). According to ČHMÚ (2015), one of the most polluted areas in the Czech Republic is currently Ostrava/Karviná/Frýdek-Místek agglomeration.
The aim of this thesis is to analyse and assess the results of selected heavy metals (Cd, Cr, Cu, Ni, Pb, Zn) measurement in total atmospheric deposition, which had been collected at selected localities in Zlin Region. The localities were chosen based on an assumption that the building density can impact the composition of the atmospheric deposition and its potential contamination with heavy metals due to the presence of combustions from residential units. Bulk collectors were chosen for this research and they were continuously exposed at the localities and therefore apart from liquid vertical precipitation, the samples contained also a non-defined amount of dry deposition.
The results of the measurement did not firmly confirm the original hypothesis. Incidence of most of the metals (Cr, Cu, Ni, Zn) was only minor. An enormously high concentration of Cd and Pb occurred in one of the samples, but not repeatedly during next sampling period. This can be considered an extreme which happened because of a random cause.
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Socialist promotion - advertising in terms of a centrally planned economy in the 70s and 80s of the 20th century in Czechoslovakia
Šimečková, Barbora ; Kozmanová, Irena (advisor) ; Szobi, Pavel (referee)
This bachelor thesis analyses the theory and practice of socialistic advertising in the 70s and 80s od the 20th century in Czechoslovakia. The first part is based on current theories of advertising -- it analysis on the basis of of contemporary theoretical literature (textbooks for students of the Faculty of Journalism at Charles University in Prague, the magazin "Propagace") with theoretical approaches to advertising in the 70s and 80s of the last century in Czechoslovakia. The thesis states that the role of advertising in terms of a centrally planned economy differed from today's concept of particular ideological aspects including the use of censorship. On the contrary, similar to the principles on which the adverisement was created (the meaning of the target groups, advertising surveys, etc.). The second part of the thesis deals with the role of socialistic advertising on the example of production of television and print ads -- it monitors phases of promotional process, from the contracting authority, through implementer to the recipient and his feedback, especially on the bases of archive materials of "Czechoslovak television" and interviews with survivors of the state enterprise Merkur. The thesis shows that advertising should be primaly informational in nature of socialism, but it also refutes some myths about failure and inefficiency of socialistic ads.
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Magnetic fabrics and emplacement of the Eisgarn granitoids (Moldanubian Plutonic Complex)
Paclíková, Jana ; Verner, Kryštof (advisor) ; Buriánek, David (referee)
English abstract We consider our preliminary results of structural and AMS analyses of granitoids of the Mrákotín and Klenov Plutons located in the northeastern part of the Moldanubian Plutonic Complex. Both plutons have a peraluminous, high-K character formed by partial melting of a crustal metasedimentary (metapelite) source at relatively lower temperatures. The Mrákotín pluton (eastern part of the plutonic complex) was emplaced posttectonically at around 327 Ma and records a crucial role of magmatic stoping during magma ascent and emplacement. In contrast, the Klenov pluton (western part of the plutonic complex) was emplaced syntectonically with regional HT-LP tectonometamorphic event (formation of gently to moderately NNE dipping metamorphic schistosity).
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Today's Family of a Pre-School Child and Free Time Activities
Kdýrová, Petra ; Kropáčková, Jana (advisor) ; Opravilová, Eva (referee)
A family has an invaluable significance for a child of preschool age. It is a basic factor that determines his overall development and nature of free time activities. One of the most important activities are the shared activities of the child and his parents or grandparents, who play an important role in raising of preschool children and showing him a meaningful use of free time. The choice of free time activities should be appropriate to the child's age and should be based on their needs, abilities and skills. The activities should be interesting, varied, from different areas and should have the character of a play. The main way for children to spend free time should be a game. My research has shown that most of the mothers spend more time with their child than the father, with the largest difference occurring during working days. The range of activities reported by parents was greater than those reported by children, but there was a good agreement in the predominantly indicated plays and physical activities. Among the parents' predominant activities were also full-time activities outside the working day. The vast majority of parents indicated that grandparents spend time with the child at least once in 14 days and that they participate in his upbringing. Children also reported that they play with...
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Moderation of news sessions on ČT 24
Pečeně, Lukáš ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
This work deals with moderation of news programmes on ČT24 in years 2005 - 2010. First we try to sum up history of news broadcast on Czech television and also to tell something about beginning of continual broadcasting in 2005. This type of broadcasting came with new elements to news broadcast and it also significantly affected the work of anchormans. In next part we define the role of anchorman in news broadcasting. Differences between anchorman and quite simmilar jobs as host, reporter or commentator are shown. In the work the means of moderator's communication are defined - verbal and especially nonverbal. Analysis of using this means is content of practical part of work. . We use iVysílání of Czech television for practical research, specifically period 24.5.2010 - 28.5.2010. Forenoon part of broadcasting is analyzed. There is news broadcast every thirty minutes. Items of news are short, catchy and very often we can see changing of news genres - report, interview, read peace of news. This mixing of genres is typical for continual broadcast. We check in analyse if anchormans use nonverbal communication in continual broadcast.
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Analysis of selected national tourism organisations
Picková, Tereza ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This bachelor thesis deals with the role of national tourism organisations in tourism industry and their importance in promoting individual destinations. Specifically, the work deals with the analysis of the central activities of Swiss Tourism Organisation. In its theoretical part, the work focuses on the distinction between the terms of national tourism organisation and the national tourism administration and examines the role of these institutions in effect on tourism destinations. Next chapter outlines the nature and development of swiss tourism industry. The remaining two chapters are specifically devoted to the Swiss Tourism Organisation. These chapters analyze activities of Swiss Tourism Organisation and its application of marketing tools. The aim of this thesis is to find out on which markets is Swiss Tourism Organisation focusing and which marketing tools are used for promoting destination Switzerland.
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Public-private partnerships and their praxis in EU member states
Sisková, Monika ; Němcová, Ingeborg (advisor) ; Němec, Tomáš (referee)
The aim of this final thesis is to analyse and compare the PPP practices of EU member states and to evaluate the current situation of their PPP markets as well as the issues faced at present. The study consists of four chapters. The first chapter deals with the theoretical and legal concept of public-private partnerships: the definition of PPPs, their characteristics, advantages and disadvantages of PPPs and the factors influencing the success of PPP projects. The section thereafter analyses the position and role of the EU, EIB and EBRD in promoting and supporting the implementation of PPP projects. The section is followed by an assessment of the PPP market development trend, high lightening the basic quantitative differences between the EU member states. Chapter four forms the core of this thesis in which, based on specified criteria (legal and institutional PPP conditions, average value of a project, corruption, transparency and the nature of the public sector) the PPP praxis of Great Britain, Italy, Greece, Sweden, Poland and Slovakia are analysed and compared. The states are characterized by national PPP markets of diverse quality as well as significant differences in the national conditions for implementing PPP projects.
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