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Analysis of Consumer Behaviour in the Segment of Private Labels
KŘÍŽOVÁ, Edita
This thesis deals with the topic "Analysis of consumer behavior in the segment of private labels". Its main aim was to make an analysis of the Czech market with goods called "private label". Introductory part of the thesis contains a survey of theoretical knowledge from the sphere of marks, private labels, market research and consumer{\crq}s behavior. The second part deals with detailed description and analysis of the private labels{\crq} offer, an on-line research of consumers detecting consumer´s behaviour. In the final part of this thesis there are proposed certain steps pointing at the optimal and best solution for winning and afterwards keeping their consumer.
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Performance management
Němcová, Michaela ; Sycha, Martin (referee) ; Kocianová, Renata (advisor)
The bachelor thesis " Performance Management " deals with the training and the development of human resources, their motivation, assessment and other factors influencing performance management . The first chapter lists the main aspects of performance management in relation to human resources. The second and the third chapters are devoted to the training and motivation. They give a detailed description of the aspects of the factors which are nowadays the most important for the development of the organisation. The fourth chapter refers to the HR assessment, still not so common, i.e. labour peformance, labour behaviour and also the possible contingencies. It points out all the advantages and assets of systematic performance appraisal for the organisation. It also stresses and analyses the preparation stage as a necessary prerequisite for successful introduction of the assessment of employees. The chapter includes the selection of techniques, methods and criteria which can be applied to the assessment. The conclusion of this part describes the steps (procedures) necessary for successful implementation of this system. In the fifth chapter the author pays her attention to the strategy of enumeration of employees as a very important aspect in the performance management. Here follows the descrirtion of the features...
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The tax reform in Slovakia
Kozejová, Petra ; Klazar, Stanislav (advisor) ; Teklý, Lukáš (referee)
The main goal of the bachelor thesis is to describe a procedure and to valorize the tax reform in Slovakia (in the Slovak Republic) that took places between years 2004 and 2006. Slovakia wanted to approach the optimal tax system which forms the elelemts of efficiency, justice, certainty and administrative simplicity and fiscal revenue. The main points of the tax reform was an introduction of a flat tax, simplification of a tax legislativ, elimination of large number of exceptions, release for assesment of the tax base and transfer the tax burden from the direct tax to the excise tax. I evaluate the effects of the tax reform in particular with the intention of the state budget and economic policy in Slovakia at the end of the bachelor thesis. I also investigate if the tax reform implemented the resolution and provided the Slovak Republic another step to the effective tax system and general development of economy.
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Decision making and behavior in financial matters
Tereková, Kristýna ; Votava, Libor (advisor) ; Bytelová, Tereza (referee)
Work summarizes the current knowledge of classical economic theory of consumer and of behavioral economics. These two directions in which economic theory goes, practically verify on the students of the Faculty of Management of University of Economics in Prague. The work has also pointed out the rationality or irrationality in decision making and behavior of students in the financial field and possibly make some basic steps to amend any irrational behavior.
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Modification the block IS/ICT Project Management by the risk management
Kocman, Martin ; Chocholatý, Drahomír (advisor) ; Hausmann, Oto (referee)
The aim of this thesis is modification of the teaching block IS/ICT Project Management at the Department of Information Technologies of the Prague University of Economics by the risk management issues. At present, insufficient space is given to this topic and this may thus create the feeling with the students that this is a marginal issue in the project management. The theoretical starting points to this thesis are above all the PMBOK methodologies of the PMI organization and further the PRINCE2 of the OGD organization. As these are the internationally acknowledged IT project management standards, therefore the key significance is given to them as to the theoretical starting points. Naturally, the part of these methodologies related to the project management is utilized of them. To sketch in the point of view of the issue, the RIPRAN methodology is added that is of Czech origin and was developed by doc. Ing. Branislav Lacko of the Brno University of Technology. This methodology deals only with the risk management. The own new point of view of the risk management that comes out from the above-mentioned theoretical presumptions is divided into following parts: planning, identification, qualitative analysis, quantitative analysis, project simulation, evaluation. As the primary utilization of this thesis is for the students of the Prague University of Economics, namely above all for the students of the given course, this fact is taken into account also in the course of work with the risks. This means, among others, that it is not possible to implement the project according to the plan, and thus simulation tools are utilized for its implementation. All aspects coming out from this school environment have been included in the thesis. A tool in MS EXCEL table editor has been developed for the work with the risks where all steps of the risk management are carried out, namely including the data for subsequent creation of the outputs -- reports, analyses, etc. An advantage of this environment is the possibility of its utilization for automatic procedures. Full use of this characteristic has been made in the tool.
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Intervetion of nursery school for childern after a delay of compulsory school attendance
Plachá, Markéta ; Kucharská, Anna (referee) ; Kropáčková, Jana (advisor)
The aim of this master's thesis is to analyse main causes for one year defferal in compulsory school attendance during the three years following after the author's bachelor's thesis and so to widen this thesis, to analyse stimulating programs suitable for development of weaker points of children whose compulsory school attendance was postponed, and to map ways of intervention and stimulation of these children. Set objectives were achieved. Thesis is formed by two main parts - theoretical and practical. The first one describes current common knowledge about school maturity and readiness and their diagnosis as well as analyses individual stimulation programs using professional sources. The latter one is trying to discover reasons for the compulsory school attendance deferral in selected nursery schools in last three years using questionnaires, interviews and pedagogical documentation. The practical part also tried to uncover how the nursery schools work with the children who have one year deferral and discover nursery teacher s awereness of apt stimulating programs for these children. The results show not only where preschoolers weakest points are, but also inadequacy of our education system. Based on these results the author proposes concrete steps to streamline preschool education, and suggests needed...
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The theatre of Ramón María del Valle-Inclán
Gojda, Petr ; Fousek, Michal (advisor) ; Sánchez Fernández, Juan Antonio (referee)
This work, The theatre of Ramón del Valle-Inclán, studies the dramatic literature of an author who creates mostly in the first quarter of the twentieth century, i.e. in the period of the first reform of the theatre. During the first chapters we analyse our concept of drama as a literary piece, see it's characteristics and it's evolution in the modern creation. We end up saying that a modern dramatist leaves behind the clasicist model of his art, where the author's opinions and points of view step aside before those of his lively characters. Nevertheless he conserves and maybe even emphasizes the plurality of perspectives that the dramatic genre offers to him. And so even in Valle-Inclán where the plurality inside his dramas unites to the plurality of different dramatic genres in the totality of his dramatic art. The recreation of the traditional genres from farce to tragedy serves well to express the artistic points of view about the contemporary Spanish situation.
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Pathophysiology of brain trauma.
Chovančík, Josef ; Kudláčková, Zděnka (advisor) ; Herink, Josef (referee)
Author: Josef Chovančík Title of diploma thesis: Trauma and pathophysiological of brain damage Form: Master Thesis Name of University: Charles University in Prague Faculty of Pharmacy in Hradec Králové Department of Biological and Medical Sciences Field: Pharmacy Background: Work in the first part describes the construction of the nervous and vascular system at key points which relate to the topic. Focuses on basic functional principles of both systems, which together are both anatomically and functionally linked. In its special section then discusses his own brain injury. Includes incidence, causes and mechanisms of its formation, classify its severity. Describes the pathophysiological processes in the brain injury that are the focus of today's scientific research. Findings and conclusion: Based on the work of our search, we concluded that the pathophysiological picture of cerebral tissue damage involves many, mutually interlocking mechanisms. We found that the toxic effect of excitatory amino acids leads to a massive increase in intracellular calcium concentration. The resulting stepped-pathological activation of many enzymes and inhibition of mitochondrial function. Damage to nerve cells is also caused by free radicals that cause damage to cell membranes, proteins and molecular genetic...
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Financial Analysis REMAK a.s.
Vojtek, Samuel ; Eysseltová, Sylvie (advisor) ; Vochozka, Marek (referee)
My bachelor paper points out the financial health of company Remak a.s. for time period 2003- 2007. It consists of metodical part, in which I present particular steps and methods of calculation in my paper. In analytical part I use these methods on the firm I have chosen. From the results of the calculations it is possible to find out that the firm is one of most modern and best functioned in region of Moravia and also on air conditioning market. Company was found in 1991 and during this age achieved such good results, that today it does not need almost any foreign financial recources.
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European employment strategy
Ilková, Margaréta ; Strielkowski, Wadim (advisor) ; Flek, Vladislav (referee)
Main topic of this work is the unemployment, serious economic and social problem. At the beginning it point's on its negative affect and its possible solutions. The way this problem was solved in the region of Europe is disputed in the next chapters. The Work describes steps taken to fight against unemployment from the born of European Union until present, what means from the Treaty of Rome until the Lisbon strategy Upon the findings that high unemployment is still present, the work evaluates the effectivity of this acquisitions. Implementation and evaluation of the strategy of unemployment is shown upon the model of Slovak Republic, the new member state. Powered by TCPDF (www.tcpdf.org)
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