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Comparison of the use of New Media between the Czech Republic and Spain
Pirela, Maríacristina Cáceres ; Pavlíček, Antonín (advisor) ; Montani, Antonio (referee)
The purpose of this study was to determinate the differences and similarities in the use of Internet and New Media between Czech Republic and Spain. This thesis defined the Internet user's profile and the usage of the Internet in both nations. It was also analyzed the social software Facebook, Tuenti (Spain) and Lidé (Czech Republic); the online encyclopedia Wikipedia and the server YouTube (and its closest competitor in each country). The information was mainly gathered from Internet. Then it was analyzed and compared. The author used her personal experience and knowledge of both cultures for the interpretation of the results. This work showed that there is not a big difference in the usage of Internet and New Media between these countries. For example, the difference in the Internet usage is not bigger than 5%. It also showed that Czech Republic has experienced the biggest growth in the area, even though Spain has more users. Both countries showed similar interest in web pages such as Facebook, Google and YouTube. Additionally, it demonstrated that the Spanish market is reacting better to the new opportunities offered by the social software. For this reason, they had created their own -- called Tuenti -- which is the main competition of Facebook in this country. On the other hand, Czech Republic does not have a website that counts with all the services offered by Facebook, which can explain the growth on the numbers of Czech users the last year. Wikipedia has versions available on the native languages of both countries. It is widely used, not only by the students who use it as a source for their paper work, but also in areas like marketing and journalism. YouTube is one of the most popular servers in these nations. They have their local video servers, but none of them have the same importance as YouTube. The author hopes this work will be a base for future investigators who will be interested on the comparison of these countries on the new technologies.
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New Media in Communication within Communities
Šedivý, Jan ; Pavlíček, Antonín (advisor) ; Matuštík, Ondřej (referee)
Opening part of this paper is dedicated to the ongoing shift in social communication paradigm. An introduction to the subject of new media, web 2.0 concepts and social network sites phenomenon is followed by a discussion of integration possibilities of particular web 2.0 services. Some concerns about privacy, security, legislative framework and general openness of such system are discussed afterwards. A real case study of community virtualization process is introduced in the second part of this thesis. The case takes place in community of local non-profit club of youth and children. First, it is carried out an analysis of the communication receiver groups and the message types. We also describe the ongoing project of launching a new web site (made from several integrated web 2.0 services) and partial results of pilot implementation. Finally, the plan of the next integration steps is designed.
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New Media and Society
Fedorová, Markéta ; Rosický, Antonín (advisor) ; Říhová, Zora (referee)
The thesis deals with the phenomenon of new media and its influence on the society. The work especially applies itself to the impact of new media on human conduct and human knowledge. The first part (Chapters: introduction and theoretical bases) of the thesis introduces the dilemma of new media and the society; it deals with a theoretical media frame, communication, knowledge and some selected implications of informatization. The third chapter (Media evolution) tries to map media evolution from the emergence of language until contemporary electronic media with regard to consumer's limitations, society and media itself. The fourth chapter (Impact of new media on human knowledge and human conduct) deals with, from two perspectives, some current topics as the media influence on society. The first view delivers an insight on the relationship of new media and knowledge. It refers to information abundance to the detriment of information quality, the tendency of access acceleration to information and working with information. This chapter in particular cases shows how information can become an effective tool for manipulation of power, political and economic interests. It also indicates risks of wrong human decision making due to misinformation. The second view suggests changes in human behaviour in cyberspace; it indicates what are signs of confluence of "front stage" and "back stage" behaviour. The fifth chapter (Empirical research), with respect to previous parts of this work, defines hypothesis of the new media influence on the knowledge and human conduct; it attempts to prove their validation in this research. The sixth chapter (How to use new media) suggests a way which should be followed by the society providing that education of an individual who stands up to the information and media society shall be the aim of the society. The last chapter (Conclusion) summarizes the basic ideas, provides for possible solutions and outlines a trend which should be, in relation to new media, followed by the society.
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Using Instant Messaging for Communication with Customers
Kolafa, Ondřej ; Pavlíček, Antonín (advisor) ; Toman, Prokop (referee)
Instant messaging is an internet service allowing watching status of their friends and sending text messages or computer files to them. Main difference between instant messaging and electronic mail is in speed of delivering messages. The messages are send and delivered in fractions of seconds. Receiver is actively notified in the time, when message came. This kind of modern communication makes its way into commercial sector. However the enterprises don't use the same services as people use in their homes. Although there are enterprises allowing customers to communicate by standard protocols. This work is aiming to describe actual situation of instant messaging technologies in Czech Republic, to enlighten the attitude of commercial sector to IM communication with customers and to choose the right protocols and clients. In the beginning the work is looking on electronic communications at large, describing their specifics and security risks. The next part is focusing on history and present status of instant messaging and trying to forecast the future tendencies. In the third part, the work is aiming on Czech market, his specifics and present state. Parts of this research are questionnaires which have been given to the costumers and to the enterprises as well as test conversations. In the next part, the work is describing instant messaging protocols and their clients. Showing the differences between technologies and where can be some difficulties with using them. This part is ending with matching protocols and clients. The last part sums up existing findings and tries to sketch out close future.
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New Media and Their Use in Public Awareness Campains
Jurašková, Kateřina ; Postler, Milan (advisor) ; Svátek, Jan (referee)
The aim of the diploma thesis "New media and their use in public awareness campaigns" is to formulate guidelines and recommendations for the use of new media in awareness campaigns. The the methods of analysis and synthesis are used in this thesis. The thesis is divided into four chapters. The first chapter deals with new media in terms of marketing communications. The second chapter focuses on the definition of social marketing and public awareness campaigns. The third chapter deals with the analysis of four public awareness campaigns that have been used new media. The fourth chapter presents the principles and recommendations for more effective use of new media in public awareness campaigns. Respect for these principles and recommendations shoult help to future effective use of new media.
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Analysis of ability to compete between printed and electronic media
Pilous, Jan ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.
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Hyperlokální média na případu naseadresa.cz
Diviš, Jan ; Pavlíček, Antonín (advisor) ; Zářecký, Petr (referee)
This work examines hyper-local media in relation to global economic recession and new media phenomenon. The definition of hyper-local media is suggested in the geographical and communities context. Practical part of the study describes Naše adresa project, whose aim is to fulfill the principles of hyper-local news in the Czech Republic. There is also a proposal of community integration of Naše adresa project web part with the existing social networks like Facebook.
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New media as a tool of commercial communication in the field of PR
Losertová, Michaela ; Postler, Milan (advisor) ; Horáková, Radka (referee)
The diploma thesis applies new media into the public relations field. First part of the thesis is dedicated to the concept of PR and it is allocating it in the frame of marketing and commercial communication. It also defines special PR channels of communication and PR tools. Second text presents new trends in marketing. It describes three important kinds of new media, which are digital marketing, viral marketing and special tactic of marketing called guerilla marketing. It brings up the importance of internet and on-line technics too. Third part shows the outline procedure of PR process. And it shortly mentions the main characteristics of PR manager. It is also a pattern for the practical part, which is considered a case study made up for company mBank. The target group is described as a studenty community. And the strategy uses a special new media and tactis to influence this target group. Pratical part is completed with a research, which was supposes to find out the possition opinion about advertisment and channels of communication. The PR campagne was also based on this research and it impeached a general research, which was about the public possition and estmation of advertisement in Czech republic.
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Information literacy in Czech republic
Matouš, Vladimír ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
Thesis deal with information literacy as a new phenomenon in education. In the first part define what information is about and how communication proceed. In the next part of the text follow this thesis information and disinformation problems, define what are new media and what are thein specificity. In the next part follow this thesis information literacy, define its single components and their substantiality, deal with its contributions, which result from achievement as for single person as for society as whole. Further is the substanciality of separated parts of information literacy, divided into three levels of information literacy, which answer to three levels of education. Consequently is this achivement analysed and compared with defined levels of information literacy. On the basis of this comparation the recommendations which may lead to improvement of achiving information literacy are defined.
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New trends in commercial communications, with focus on on-line communications
Maršálková, Hana ; Postler, Milan (advisor) ; Hrnčíriková, Katarína (referee)
This bachelor thesis describes the actual situation and development trends in a field of commercial communications, especially in on-line communication. Author characterizes the actual situation on promotional market and describes also the development trends in media consumption and investment. Then there is a space for the new media and their forms, especially for internet, which is becoming an integrating medium for the other media. In a practical section the thesis analyses a chosen on-line communication campaign, on the basis of which it provides collection of generalized practical reccomendation, which every successfull on-line communication campaign should respect.
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