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Strategy and strategic analysis of small business
Maximova, Darja ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The diploma thesis deals with proposing a new suitable strategy for the selected company. For this purpose, methods of strategic analysis are used. On the basis of the analyzes carried out, the company's strengths and weaknesses, possible threats and opportunities are identified. The thesis is divided into two main parts, namely the theoretical-methodological part and the practical part. In the first part are theoretically explained the basic concepts of strategic management. The practical part analyzes the external and internal environment of the selected company. Outputs of the analyzes are the basis for formulating an appropriate strategy for the future development of the company.
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Strategy of an Enterprise
Švirk, Martin ; Kovář, František (advisor) ; Trachta, Václav (referee)
The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.
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Financial and strategic analysis of the Hamé ltd.
Pustinová, Tereza ; Staňková, Anna (advisor) ; Marek, Petr (referee)
The aim of thesis rest on an elaborating financial and strategic analysis of the Hamé ltd. in the time period from 2010 to 2015. The thesis is divided into two parts. The first methodical part contains a definition of the subject and the importance of financial and strategic analysis. In the part of financial analysis its resources and users are concretized and the methodology of the indicators of the financial analysis are described. Strategic analysis is divided to external and internal analysis. In the second practical part the methods are applied to the company Hamé and the individual results are presented and evaluated.
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Analysis of the enterprise information system in the selected company
Pavlíková, Táňa ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The theme of this diploma thesis is an analysis of an enterprise information system in the selected company, middle sized company operating in the construction industry. The work is divided into two separate units. First one - the theoretical part contains the main concepts and issues that are subsequently elaborated in the practical part. Individual chap-ters of the theoretical part of the thesis contain the definition of information system, intro-duces basic concepts in this area, enterprise information systems and related processes and also strategic management of information processes. The practical part of the thesis focuses on the selected company. The goal and output of the practical part are the analyzes of information strategy and current state of the information system of the selected company and its evaluation.
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Analysis of competitiveness of iStyle CZ, s. r. o.
Tran Duy, Khánh ; Soukupová, Jana (advisor) ; Makovský, Petr (referee)
The Aim of this bachelors thesis is to compile an competition analysis of the firm iStyle, s.r.o. And to suggest recommendations to improve competitiveness and position on the market for the future development of the firm. The thesis is divides in two parts which are theoretical and practical. The theoretical part contains demarcation of basic concepts and methods related to compiling the analysis of competition. The practical part contains the introduction of the analysed firm, analysis of the external with help of Pest analysis and Porters modul of 5 forces and analysis of internal environment. Penultimate chapter belongs to Swot analysis, where I summarize all the analysis. The last chapter belongs to proposals and recommendations based on compiled analysis.
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Business Plan
Hrubý, Roman ; Kovář, František (advisor) ; Štofanová, Monika (referee)
The aim of this thesis was provision of authoritative document on which the company could comprehensively evaluate a given business opportunity and decide on its acceptance or rejection, or basis for further analysis. For this purpose I created a business plan according to current recommendations. In selected organizations I prepared analysis of internal and external environment to get the information necessary for the decision.
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Strategic analysis of a company RIO Media a.s.
Sláma, Jan ; Boukal, Petr (advisor) ; Krause, Josef (referee)
The aim of the Bachelor's Thesis is to undertake a strategic analysis of the company RIO Media, a.s. The analysis is performed for the period of 2011-2015 with regard to other periods, where it is beneficial. The analysis is done through external analysis, enriched with internal inputs. The analysis is divided into two main sections. First is dealing with theoretical and methodological approaches, which explain the various terms used, methods and their application form. Second part is practical, which builds on the previous section and uses these methods in practice. It also analyzes current trends and significant outputs are processed partly in the SWOT analysis and fully processed at the conclusion. The benefit of this work is to determine the company's position within the industry and to form recommendations for further improvement in this position.
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Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
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Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (referee) ; Zich, Robert (advisor)
Předložená diplomová práce „Návrh rozvoje internacionalizační strategie společnosti Heinrich Huhn na mexickém trhu” je založená na identifikaci kritických faktorů ovlyvňujících volbu konkrétní mezinárodní formy vstupu. Teoretická čásť je zaměřená na otázku globalizace a internacionalizace, její strategie a forem vstupu. Analytická čásť zahrnuje analýzu interního podnikatelského prostředí firmy Heirich Huhn, přehled odvětví, analýzu externího mexického prostředí, které sú následně shrnuty v analýze SWOT. Poslední čásť nabízí návrhy a doporučení založená na konsolidaci předložených analýz.
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Reporting of the Selected Company
Drábková, Adéla ; Horák, Pavel (referee) ; Hanušová, Helena (advisor)
The thesis deals with reporting. The first part is theoretically explained the concept of reporting, as one of the basic functions of controlling, PEST analysis, Porter's five forces model, 7S analysis and SWOT analysis. The practical part is focused on the analysis of the situation in reporting and follow-up proposals to improve the situation.
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