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The role of media in formation of socio-cultural regulatives. Image of values, norms and cultural patterns in lifestyle magazines for women a men.
Herrová, Anna ; Hubáček, Ondřej (advisor) ; Opletalová, Lenka (referee)
This thesis concerns itself with the effects of media on socio-cultural regulatives. The work is divided into two parts - theoretical and practical. The first one describes the theoretical foundations related to mass media - their importance and power, their potential effects and how they can be analyzed. The work also deals specifically with printed media. The practical part is focused on the research. Two lifestyle magazines were selected, both of which are presenting values of the two main segments of the population (Elle for women and Maxim for men). The empirical part of the thesis thoroughly scrutinizes these two periodicals in terms of their content. This analysis led to the formation of hypotheses pertaining to customer behaviour and value orientation, most of which were verified thanks to the in-depth interviews that were conducted. Key words: media, influence of media, lifestyle, magazines
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The Role of Media in Eeveryday Life of Contemporary Early Teenagers
Gsöllhoferová, Markéta ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This bachelor thesis investigates the influence of media communication channels on students in elementary schools, mainly from the point of view how the media influence is perceived by the students themselves. In the introductory part the thesis presents key theoretical findings from selected literature related to the chosen theme and the paradigms issuing from theoretical research, mainly in the field of television broadcasting impact on the selected age category and on its capacity to notice the media impact by itself. In order to set the theme in the appropriate context the paper also introduces specialized terms, theories on the media impact and an overview of the current level of media education in families and schools. The empirical segment, which is the main part of this thesis, explains in thorough detail the preparation, execution and outcome of the research questionnaire applied on two Prague elementary schools. The questionnaire was applied on students from the 5th to the 9th grade. The quantitative research measurement, which was calibrated to confirm or infirm the research hypotheses, often confirms the previous theoretical findings and results of earlier research by quoted specialists. This paper however enhances the existing literature with a few new and relevant findings in the...
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Didactic potential of the magazine Mateřídouška in the implementation of media education at primary school
Valná, Martina ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The thesis deals with the didactic potential of the magazine Mateřídouška, especially its possible application in the implementation of media education at primary school. The first part of the Thesis focuses on the theoretical knowledge of the psychological development of the child, reader literacy and media literacy and media education as one of the Curricula program for primary education. The second part is a brief analysis of magazine for primary school children. Subsequently, the work focuses longest stemming magazine for primary school children - Mateřídouška magazine. In the analysis are used knowledge presented in the theoretical part of the Thesis. Emphasis is placed upon the analysis primarily on the didactic potential Mateřídouška. The aim of the Thesis is finding if Mateřídouška magazine could be used in the implementation of media education at primary school.
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The media image of successful women by czech women's lifestyle magazines from 1989 to present
Štěrbová, Lucie ; Trampota, Tomáš (advisor) ; Šťastná, Lucie (referee)
Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Structure and comparasion of topics in magazine Mateřídouška in the normalization era and in the mineteen-nineties
Budská, Kateřina ; Wolák, Radim (advisor) ; Knapík, Jiří (referee)
Thesis "Comparison of the structure of topics in magazine Mateřídouška in the normalization era and in nineteen-nineties " deals with a comparison of the thematic structure of the children's magazine Mateřídouška published during the period of normalization and then after the major political change in 1989 (transition to democracy) in nineteen-nineties. It contains analysis of the content of the magazine focused on topics in four selected years. For the purpose of this thesis two years from the normalization era and two years from the democratic era were chosen: year 1971/1972 (volume 28), year 1988/1989 (volume 45), year 1991/1992 (volume 48) and year 1999 (volume 55). The aim of this thesis is to find differences between those volumes, describe them and evaluate them. Introductory part of the thesis gives information about the purpose of the research and about the methodology used in it. Theoretical part explains main media and psychological terms connected to the topic of the thesis - child reader, socialization process, agenda setting and social construction of the reality. Information concerning the historic context of every selected year, the portfolio of magazines for children published in those years and the status of the magazine Mateřídouška among them are also provided within this part. It also...
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Medial image of candidates for president in second round of elections
Müllerová, Alexandra ; Teplá, Jana (advisor) ; Strejcová, Anna (referee)
The aim of this bachelor thesis is Media image of the candidates for president in the second round of elections, which were held in the Czech Republic in 2013. Using the method of content analysis and visual analysis of three of the most read online news, outcomes were found. The purpose was to find out if some of the news favored one of the candidates, if the news supported stereotypes about candidates and how they reached it. It was found, that all online news wrote in favor of Karel Schwarzenberg. They showed him (through photos, headlines and reports) more often in positive way then they showed his rival Miloš Zeman. Server Novinky.cz showed both candidates the most often of all online news in positive way. It published the most of the headlines, pictures and reports, which were positive. The most objective daily news was Aktualne.cz, because of the fact, that it published the largest number of neutral photos, headlines and reports of all servers. The proportion of positive and negative reports was in this server the most even of all. Miloš Zeman was showed in the most cases as a self-confident man with empty hands. If he held something, then it was microphone or bottle of water. His facial expression was friendly or cheerful. Karel Schwarzenberg was usually showed also as a self-confident...
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The impact of television advertising on children of primary school age
Pichalová, Denisa ; Koudelková, Petra (advisor) ; Strielkowski, Wadim (referee)
The thesis "The impact of television advertising on children of primary school age" research how usage of psychology in advertising influences customers aged 6 to 11 years. The introduction of theoretical part defines term advertising, her aims and history. Another chapter acquainted with the context and connections between the disciplines of psychology and advertising. The work includes psychological analysis of advertising and explanation of terms that relate to its adoption and a description of the development of perceptual abilities of the child in school aged child. The research. The practical part focuses on the description of the creation and presentation of research results. Finally, the work deals with a practical analysis of TV commercials that respondents chose as their favorite. This step reveals ad properties that make it unique from the children's perspective. The aim is to aquire knowledge in the preferences of child viewers and its implementation into the design creation of effective TV advertising to children. Powered by TCPDF (www.tcpdf.org)
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The influence of media on body image with emphasis on the issue of eating disordes
Říhová, Petra ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The Influence of Media on Body Image with Emphasis on the Issue of Eating Disorders" deals with the impact of media on body perception regarding the current beauty ideal, the cult of slenderness as well as the causes of eating disorder spreading in today's world. This thesis aims to determine how media influences body image of the current society and what part it has in the origin of eating disorders. In terms of this aim, the thesis is divided into theoretical background, a part about body image, followed by the part about beauty ideal, then eating disorders and research. The theoretical part discusses the theory of social and media reality, expected media impacts on people as well as selected theories concerning the media impact on body image. The next part deals with the term body image. The third part involves discussion about the ideal of beauty and introduces three current theories about direct impact of media on body image. It also shows some examples from today's media concerning the topic. The fourth part deals with the eating disorders and their media discourse, followed by few examples of their spreading trend and also campaigns against them. The quantitative analysis aims to find out about today's population body image, the importance of appearance and connection between media...
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