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The evaluation and propose of financial strategy of the company Žatecký pivovar, spol. s.r.o.
Koudelová, Kateřina ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
This bachelor's thesis is trying to assess the financial situation of the company Žatecký pivovar, spol. s.r.o. with the methods of financial analysis, which purpose is to evaluate the sources, which are at the disposal of the company. This analysis assess situation in period 2009 -- 2013 from the perspective of external user. There are included also methods of strategic analysis, which characterize the surroundings of the company, and main progress of the sector. Theoretical part describes the techniques and the methods, which are used in the practical part of the thesis. The results are subsequently interpreted and conclusion includes the evaluation of the outputs. The financial strategy of the company can be described as aggressively oriented, which can be explained for example by a number of opportunities, which are situated in the surroundings of the company. It could be recommended to reach better alignment of resources in time viewpoint, which should improve also other areas of the financial management.
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Comparison of EMPO HOLZ, Ltd with selected Competitors
Zdarsová, Petra ; Pevná, Jana (advisor) ; Kozáková, Petra (referee)
The aim of this graduation thesis is to perform comparison of EMPO HOLZ, s. r. o. with selected competitors and industry averages values for the years 2012, 2013 and 2014. Further, this paper aims is to evaluate the financial situation of these compared establishments. Financial health is assessed by the application of financial ratios and the subsequent interpretation of the results. The comparison has been conducted by using unidimensional and multidimensional methods of the intercompany comparison. Spider analysis demonstrates the comparison with average values of industry. Output of this graduation thesis is the position of EMPO HOLZ, s. r. o. in the analysed group. Position in the group is based on the results of the particular methods of intercompany comparison.
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Myth Julius Fučík. Disputes about his life and work in historical context.
Suchá, Hana ; Dvořáková, Vladimíra (advisor) ; Dlouhý, Miloš (referee)
This master thesis is a result of historical analyses of past interpretation of Julius Fučík. Attention is focused on how the cult of Julius Fučík was built, how was his image changing and how this contributed to maintain communist ideology. For better understanding of the whole issue, this thesis describes Fučík's work, especially his most famous artwork Notes from the Gallows, which is important for understanding manipulations with Julius Fučík's legacy. It also examines how changing political situation transformed his role from hero to traitor and collaborator. As a counterbalance, complex expert studies dealing with Fučík's case are introduced. The end of the thesis is focused on the 70th anniversary of Fučík's death in the year 2013 in a perspective of contemporary media. This documents today's social debate which no longer deals with the question of guilt but is rather targeted on Fučík's literary output.
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Realization of czech mass media on the internet
Havlíček, Jan ; Brixí, Radim (advisor) ; Kalina, Jaroslav (referee)
The paper concerns the relation of mass media and the theories of information and communication and the influence the internet has on the field of mass communication. Another part of the study evaluates how are the czech mass media organizations, with an accent on the daily newspaper format internet websites, adopting certain internet technological trends, from the point of view of understanding and implementing these technologies and also from the point of view of delivering their contents through these formats to their audiences. An internet questionaire has been elaborated to appraise these objects too. It's output and commentaries of the findings are to be found at the end of the work. The last object of my interest in this study is to find out what the role of technology when it comes to interpretation of the information is and what is the meaning of technology in the process of communication.
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Organizational Culture in a chosen Organization
Mandík, Jaroslav ; Vinšová, Tereza (advisor) ; Pícha, Miloš (referee)
The target of the thesis with the title "Corporate culture in selected organization" is to describe the corporate culture of the Engineering Center based in the company TRW Automotive Czech s.r.o. in Jablonec nad Nisou. The theoretical resources of the thesis are a compilation of facts and opinions originating from authors and scientists who are engaged in the area of management, organizations and corporate culture. The thesis endeavours to provide a brief but comprehensive view on the topic. Further the thesis describes reasons for corporate culture diagnostics and tools to achieve it.The results of the thesis are the primary data obtained by the research via observation and questioning, their incorporation and interpretation using comments. The output of the thesis is at the end a SWOT matrix summarizing strengths and weaknesses of the corporate culture and containing a set of various strategies, which might be used by the management.
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The Application of Technical Analysis to the Czech Capital Market in the Period of Economic Recession
Špringer, Milan ; Pígl, Jan (advisor)
These lines deal with both theoretical and analytical view of real usability of individual methods and techniques in the Czech capital market in the period of economic crisis (2008-2009). The document introduces the basic technical analysis methodology (the technique based on graphics outputs of specific data files and the technique based on the mathematical indicators) in the theoretical chapters. An introduction and subsequent description of the mentioned methodology in the sphere of price predication of shares and funds is the main tendency in this theoretical chapter, not the profound interpretation. The work attends to concrete analysing of some basic hypothesises of common usability of our main theme, technical analysis. Price development of the selected titles and the endeavour to apply the techniques described in the theoretical chapter to these data series are included in the analytical chapter. The reader wants to make his own idea of how is the real usage of such an analysis difficult. Very helpful is also a demonstration of a big measure of subjective level in production and calculation of some indicators. Final part shows us the most interesting results for the practical usability of the mentioned methods and indicators in the sphere of the Czech Capital Market.
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Analysis of a Strategic Decisions of Sports Organization
Houzimová, Eva ; Král, Pavel (advisor) ; Křováčková, Petra (referee)
The aim of this dissertation was to analyse the success of strategic decision of the sport organisation. Another aim was to find out about the club competitiveness and how clients are satisfied with changes of the club's services. Consequences of these strategic changes were evaluated on the base of various analyses, such as analysis of internal and external environment and financial analysis. The data were obtained by using questionnaire and phone or personal contact with members of the club. This dissertation contains ten chapters, first five of which are dedicated to a theoretic part and the other five are dedicated to a practical part. The main aim and task are shortly described in the introduction. The first chapter is devoted to non-profit organizations and the second to forth chapter describe the organization strategy, strategic management and its change. In the fifth chapter are presented analytical methods which are used in area of strategic management. The chapter six shows the methods and procedures used in the practical part of this project. The seventh chapter is dedicated to a presentation of the sport organization. The eighth chapter presents and interprets the gained data, which are implemented into analytical methods in the ninth chapter. The tenth chapter summarize consequences of the strategic decision and also its concept. The output of this project is presented in the resume.
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Karolina Svetla's works in the discourse of literary critic of the second half of the nineteenth century (ways to read national literature)
Říha, Ivo ; Šmahelová, Hana (advisor) ; Vaněk, Václav (referee) ; Merhaut, Luboš (referee)
The presented thesis interprets works by Karolina Světlá on the background of Czech literary critical discourse in the second half of the nineteenth century. It focuses on the period approaches to the forms and functions of national literature. It is aimed at problems of tasks set on a Czech writer. Karolina Světla's prose raises a question - in what extent such "political order" might have influenced individual writing style. We are interested in the issue of both author's and reader's reflection of patriotic-educational influence on literary output. Such period acceptance of this intention of given kind as a factor that in desirable (but in no manner restricting) way pre-sets the formation of the sense of artwork, is understood as an expression of heritage of early revival idea (belief in a nonsubstitutable power of national literature the task of which is to arouse intellectual life of a nation and to guard its independence and uniqueness is a part of this heritage in the process). It is understood as an expression of movement in myth about a nation raised from the dead - a movement that under the terms of a generally accepted patriotic-educational communication code is shared by both readers and their writer. An answer to the question of how the basic aspects of the discourse of Czech literature then...
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Chamber Music by Terezín Composers
Bartošová, Marie ; Stříteská, Leona (referee) ; Nedělka, Michal (advisor)
The output of the composers coming from Terezfn has arisen from a very specific background, based on both historical and sociocultural pOints of view. Ghetto Terezin, in its final solution of Jewish issue, stood for the place of an accumulating concentration camp designed as a final solution for the Jewish people living in the nazi-occupied countries. The Jews being kept under the Nazis' control, had to carry out various orders and they were treated in a very cruel way. The music culture originated here absolutely illegally but later, when the international organizations expressed its interest in the situations in concentration camps, the Nazis started to "beautify" ghetto for the committee's eyes. The majority of music works comes from the music orchestras needs to obtain some musical scores which was got rid of by the arrival in the concentration camp. Therefore the new music works are mostly only chamber music or choruses. All these music works are written for the same purpose - to interpret hopes to all auditors - co-prisoners. It was just music, paintings and literature presenting in daily life, which helped prisoners to remain as human as possible. Among the musicians imprisoned in Terezin were for example Karel Ancerl, Karel Berman, Pavel Hass, Hans Krasa, Gideon Klein, Karel Reiner, Rafael...
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Group Conformity and Leading of a Social Group
Pelikánová, Kristýna ; Novotná, Eliška (advisor) ; Král, Pavel (referee)
This thesis deals with the topic of group conformity and leading of a social group. The theoretical part is focused on characteristics of a social group and its types of leading, of conformity and scouting. The practical part is dedicated to an analysis of a chosen social group from scout movement from the point of view of conformity of its members and types of leading. In this part, the chosen social group and research methods are de-scribed. The output of this thesis is an analysis and interpretation of data gained in the research and recommendations how to work with this group.
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