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Franchise networks operating in the Czech market in business services
Meruňka, Pavel ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
This bachelor's thesis introduces a franchising as a modern and promising form of business that in the context of globalization of the world economy has a great future. There are explained the principles on which the franchising is based and all the advantages and disadvantages for both contractual partners. It provides some pieces of information about different forms of franchise cooperation, legal and other requisites in the creation of a franchise system and the world development of franchising focusing on the current situation in the Czech Republic and its use in coming years. The second part presents the franchising in practice. It's based on personal interviews with leading representatives of the two franchise companies providing business services. The goal of this part is to acquaint with the principles of running these organizations and to analyze their beginnings and the subsequent implementation in the Czech market. The final section summarizes the author's survey which was supposed to find out the awareness and knowledge of the franchising among young people.
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Vaisala Oyj´s entry into the Czech market
Vlková, Petra ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this bachelor thesis is to analyse Vaisala Oyj's entry into the Czech market, to point out the greatest problems connected with the entry and to assess its success in this market. Next, verify the hypothesis whether the company Vaisala entered the Czech market at the right time, with the right business policy and if it was a good decision. The text is divided into seven chapters. The first chapter is focused on the Finnish company Vaisala in general. The following part contains business strategy and business areas of this company. Next chapter, the third one, points out the biggest Vaisala's competitors worldwide. The fourth chapter describes characteristics of Finnish and Czech nations, their common and different features and also corporate culture of the Vaisala company. The following chapter analyses the entrance of this company into the Czech market. The sixth part analyses Vaisala's position in the Czech Republic and its attitude to customers and its shares in individual branches. The last chapter represents opportunities of the Vaisala company in the Czech market in the future. This thesis derives information especially from internal sources of the Vaisala company and its business representative for the Czech Republic and also from internet and book sources.
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Analysis of incoming tourism of Venezuela in relation to Czech Republic
Lorenzová, Veronika ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis is focused on incoming tourism Venezuela in relation to the Czech Republic. Conditions for the development of incoming tourism in this exotic destination are detected. Are also detected and compared different modes of travel to Venezuela on the Czech market. Finally, it is also carried out a survey on the demand for this destination from the Czech clientele. All data are thoroughly evaluated and are outlined possibilities of further development of incoming tourism Venezuela.
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Marketingová strategie firmy ADIDAS na vybraných zahraničních trzích
Jelínková, Kristýna ; Zamykalová, Miroslava (advisor) ; Horák, David (referee)
The bachelor thesis deals with the marketing strategy of the company adidas on the global level and with its adaptation to the Czech, North American and Chinese markets. An analysis is carried out to present the competition on the Czech sporting goods market and the SWOT analysis of adidas. The theory of marketing mix is compared with the practices of the Czech adidas subsidiary. The customer perception of the new marketing campaign is assessed on the basis of a questionnaire research.
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Product LifeCycle Management - supply of the Czech market
Šverák, Martin ; Gála, Libor (advisor) ; Basl, Josef (referee)
This undergraduate thesis deals with the topic of Product LifeCycle Managment, and supply of these products on the Czech market. This thesis is divided into two parts. The first part is theoretical, and is focused on defining all the terms necessary for easy orientation in the next parts of this thesis. In this part, the greatest emphasis is placed on the explanation of terms such as life cycle of a product and Product LifeCycle Management (PLM). The second part is practical, and deals with an analysis of supply of PLM products on the Czech market. The Czech market is divided into two parts, the first are partial solutions, and the second are complex solutions. This thesis is focused on complex solutions from which three deputies are chosen, and finally compared. Method of searching and evaluating of products tries to most emulate the way of potential customers, for whom this thesis should simplify their selection of PLM systems. The aim of this thesis is an analysis of three chosen PLM systems which are offered on the Czech market.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Retail marketing of consumer electronics
Stara, Jiří ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The theoretical part deals with the marketing mix and brand. More space is devoted to current trends in the world of consumer electronics and to the Czech market. Characteristics include technological development, the current state of retailing and major electronics manufacturers and retailers in the country. The research focuses on purchasing decisions in the category of consumer electronics. The work concludes with an overview of marketing tools suitable for this type of goods.
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