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Image analysis of a selected travel agency
Hostašová, Olga ; Petrů, Zdenka (advisor) ; Navrátil, Josef (referee)
The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
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Supply analysis of travel agency
Vostrá, Alena ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis focuses on the supply analysis of Alex travel agency. It includes the definitions of basic terms from the tourism industry including individual forms and types of tourism, as well as the persons participated in this branch. The bachelor thesis also refers to the whole travel agency, to its operating structure with the scope of employment of individual sections and also to the travel agency's membership in the prestige association. Also the regular partners of the travel agency are mentioned. The main part includes the supply analysis which contains the destinations, forms of transport, lodging establishments, food and beverage services and also the specific services supply typical especially fort Alex travel agency. The last chapter refers to the propagation and promotion activities of the travel agency and its evaluation.
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Analysis of supply of travel agency Exim tours
Bydžovská, Kateřina ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thesis is focused on an analysis of supply of travel agency Exim tours. First, basic terms are defined, then a travel agency and its roles are generally characterized and conditions of running travel agencies are mentioned. Second, a specificity of tourism market is described. In the following part, the travel agency Exim tours is presented and its supply of holiday packages and services are described in detail. Responses to a financial crisis and to a swine flu are also mentioned. In the last past, the whole supply of the travel agency is evaluated.
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Creation of a holiday package in the context of domestic tourism
Pfauserová, Lenka ; Petrů, Zdenka (advisor) ; Netková, Jarmila (referee)
This thesis is focused on issues relating to the activities of travel agencies, namely the creation of the product in the context of domestic tourism. Its aim is to create a holiday package that will be able to compete in the competition and will enjoy the interest of many people. The southern part of the Pilsner region is the final destination, it has a big potential for a tourism developlment due to numerous historical sights and beauties of nature.
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Insurance against bankruptcy of travel agencies
Kvasničáková, Markéta ; Ducháčková, Eva (advisor)
Bachelor thesis "Insurance against bankruptcy of travel agencies" deals with insurance guarantees. It defines the compulsory insurance of travel agencies through the act no. 159/1999 Sb. It also focuses on institutions providing this insurance, arranging insurance into practice, describing the situation of travel agency in bankruptcy. Finally, it evaluates the general credibility of travel agencies.
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The Application of Marketing Management in CK SANTINI Tour
Vábková, Markéta ; Ezrová, Hana (advisor) ; Nováková, Jana (referee)
Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.
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Consumer protection in tourism
Rozsypalová, Monika ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
My Bachelor's degree work deals with the consumer protection and basic terms relating to tourism. Futhermore it analyses contractual relationships between travel agencies and their customers, especially with the focus on their rights and obligations. The practical part of my workis focused on Andante Travel Agency and on the quality of the services they provide for their customers.
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Analysis of customers' satisfaction with services of travel agency
Kosobudová, Lucie ; Petrů, Zdenka (advisor) ; Valentová, Jana (referee)
The diploma thesis underlines the necessity of the continual analysis of customers' satisfaction in the sphere of tourism services. The definition of the tourism services, the focus on the customer and the measurement method of his satisfaction are explained in the theoretical part of the diploma thesis. In the practical part, the satisfaction of the customers of the concrete travel agency is analyzed by the questionnaire.
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Offer analysis of the travel agency Melissa Travel
Sedmíková, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis pursues the offer analysis of the travel agency Melissa Travel. The opening part is based on theoretical conception, where all the basic terms are defined. There is specified the market area, where the power belongs to the travel agency. The advantages coming out of free market are highlighted. There are determined the elementary legislative conditions, that necessarily must be followed by travel agency. The term "offer" is defined and clarified both on the general and detailed level. Practical part is based on product analysis. The product is meant by services, that are prepared by the travel agency Melissa Travel and offered to it's clients. There are investigated basic services and it's complements as well as product price, that is seen as a specific part of the offer. Outer analysis is exploring the ways of distribution and propagation used by travel agency Melissa Travel. On the basis of accomplished analysis the profil of travel agency Melissa Travel is defined and the target type (the client, that travel agency orientates it's activity on) of it's customer is specified.
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