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The analysis of the chosen travel agency´s offer
Vladyková, Aneta ; Petrů, Zdenka (advisor) ; Šímová, Iveta (referee)
This bachelor thesis analyses the travel agency CAPRO's offer. In the first part there are defined basic terms, which are connected with activities of travel agencies such as an operator of a travel agency, conditions for an issuing of a concession, roles of a travel agency etc. This section also describes a travel agency's product, its offer and distribution. In the second part is firstly introduced travel agency CAPRO and then follows detailed analysis of its offer, which is based on these criteria: the type of holiday package, lenght of stay, destination, season, price, type of transport, accommodation, boarding, exercise and instructor. The end of this section is devoted to characteristics of the target customer and the promotion of the travel agency. The third part deals with the comperison of the travel agency CAPRO's offer with competition. The forth section contains a SWOT analysis, questionnare research and interview with one instuctor of the travel agency CAPRO. At the end of the whole bachelor thesis is an overall assessment of the travel agency CAPRO's offer.
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Analysis and development of aplication for searching optimal connections and paths in graphs as suppor for education in graph theory
Nevoral, Josef ; Chlapek, Dušan (advisor) ; Flusserová, Lenka (referee)
The bachelor thesis analyses current applications of graph theory, which are being used during lectures at the University of Economics, Econometrics department. The purpose is to develope an application for the students with the aim of a gaining better understanding of basic algorithms while searching for optimal connections and optimal paths. As a first step of developing applications the requirements analysis is exercised. Requirements analysis is discussed in two chapters. First of all readers of this paper will find explained basic terms and algorithms from graph theory. Further it is explained what are the possibilities of future extension of presented application; next to it the appearance of the application and the solution presentation is explained there.
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Study of tourism in chosen city (Most)
Valová, Kateřina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis deal with study of tourism in the city Most, which is not attractive on face of it. The object of this study is evaluation of current suply and demand in tourism, appraisal of potentionality of the city for development and proposition of support in development of tourism. The theoretical part of this study deal with general characterization of tourism, characterization of tourism destination, components of destination supply and segmentation of tourists. The study bases on special books about tourism. The analytical part of this study deal with introduction of the city, inclusive of its conditions for developing of tourism and its image. Further deal with current situation in tourism in the city, plans in development for future, assets of tourism and evaluation of competitiveness of the city in the Czech republic. The study bases on books about Mostecko, promotional materials and especially conversation with expert in tourism.
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Body image in advertising
Pořízová, Dana ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis deals with using the current trend -- "dream" body image in advertising in order to promote sales. In addition, it seeks to demonstrate whether and how that the body image dictates nowadays advertising standards, aspirations and behavior in today's society. This bachelor thesis further verifies whether people are aware of how body image used by the media is artificial and whether people let this body image affect their lifes and values.
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European documents and their influence on self-government
Petrášová, Marie ; Toth, Petr (advisor) ; Kramulová, Jana (referee)
The study is on European charter of local self-government, which is a document signed by member states of Council of Europe. The Charter is a warrantor of self-reliance and independence of local self-government. Its main aims are separation of central governmnet from local self-government, governmental approach towards citizens. The Charter appoints requiremnets, which should be exercised in member states, which have signed Charter, in order to achieve its aims. Signatory states have experienced different historical development, they have various geographic, economic, social, cultural and other conditions. That are the reasons, why is implementation of Charter in these states diferrent and the aims are reached in various degree. The study is a comparative analysis, that tries to find out, how is the document exercised in Czech republic and Slovakia. The way of promotion of democratic principles in these states, which are defined by Charter, is the objective of analysis.
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Investment climate in Argentina
Fujdlová, Simona ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
This thesis describes the current investment climate in Argentina and analyzes competitive advantages and risks that investors must face. The paper concerns with both economic and uneconomic variables and bring a comprehensive view on this country. In frame of the country access to the foreign capital deal this paper with legal framework, investment incentives and newly created investment promotion agency.
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Issues of tourism development in the Moravian-Silesian Region
Juhaňáková, Veronika ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
The aim of this work is to analyze the potential of the Moravian-Silesian Region in the field of tourism development, to describe the activities of regional authority of the Moravian-Silesian Region, approximate the most important projects and strategies to tourism development in the region and identify regional cooperation with the private sector. Regional authority of the Moravian-Silesian Region excersices a wide range of activities to promote tourism in the region and recognizes the revenue from this sector and creates new jobs, which is for the region very important now. The Moravian-Silesian region is perceived very negatively in the eyes of many citizens of the Czech Republic, and one of the objectives of this work is to change this view.
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Marketing communcation of CzechTourism - internet marketing in domestic tourism
Soukupová, Tereza ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
The theoretical part includes the basic rules of marketing, set in the context of tourism through marketing the competitive destination, and internet marketing. The following chapters focus on the role of the CzechTourism in the field of tourism in the Czech Republic. Describe CzechTourism's marketing plans, including marketing campaign to promote domestic tourism. In the end the work focuses on the internet marketing through a basic analysis of the Czech domestic tourism website's homepage (www.kudyznudy.cz).
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The impact of IMF financial aid on economic growth and inflation
Covalenco, Valeri ; Horváth, Roman (advisor) ; Mejstřík, Michal (referee)
The International Monetary Fund was created to promote financial stability, global monetary cooperation, high employment, international trade and sustainable economic growth. Together with the World Bank, IMF has a "monopoly" on offering loan programs for countries in deep crises or for development projects. In this thesis, we examine the effect of IMF, i.e. loan size and quotas, on the economic growth and inflation rate, by applying a dynamic panel regression on our dataset. In addition, we look at how the IMF Quotas influence the size of the loans. Our empirical results display significant evidence that IMF loans influence the GDP growth in a positive manner, in the medium term. Both Control of Corruption and Voice & Accountability have a negative influence on the economic growth. In other words, less corruption and stronger civil rights will halt the growth level of the economy. We also determined that IMF Quotas is not a robust indicator of the loan size. It is only driven by the past loan levels. Regarding Inflation determinants, IMF loans are not affecting the Inflation in a significant manner, while FDI and Control of Corruption - do. FDI exercises a positive influence on the CPI, while perception of less corruption has a negative effect on Inflation rate. JEL Classification D73, E31, F12,...
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