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Alternative Content in Czech Cinemas from 2007 to 2012
Dohnalová, Kamila ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
The bachelor thesis on "Alternative Content in Czech Cinemas from 2007 to 2012" deals with the new segment of the film market known as alternative content or event cinema. In the last few years, presentations of these audiovisual programs that are different from feature films show very dynamic development in digital cinemas. Characteristics of the current global event cinema market and retrospective overview of the types of alternative content are introduced for a complex understanding of the topic. The situation of Czech event cinema market is described, including the diversification and growth of the market during which the Aerofilms distribution company has recently lost its exclusivity. The thesis summarizes the current state of technology and digital cinema satellite distribution that is the future of delivering the audiovisual content.
The operating methods are study of foreign and Czech literature, description of program and dramaturgy of participating entities, content analysis and participant observation.
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Foodjournalism in Czech newspapers betweenthe wars
Šemberová, Kristina ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
In recent years, there is an apparent renaissance of the Czech cuisine, the "First Republic era" (1918 - 1938, CSR I) especially. Both chefs and journalists writing about cooking and dining are referring to the gastronomy of this time period more and more often and they are praising its quality and taste. However, there is no comprehensive publication about Czech gastronomy in 1918 - 1938 period, sparse references and notes can be found in witnesses commemorative volumes, from history of folklore and from the historical press, respectively. Based on the last especially, the image of "first republic" gastronomy is gradually puzzled out. Using a content analysis method, the four biggest newspapers (Lidové noviny, Národní listy, Český deník and Venkov) and eight women journals (Žena, Ženské listy, Ženské noviny, Ženský list, Rozsévačka, Česká Žena, Ženský svět and a "Československá žena" calendar) being published in examined period are investigated. For further findings of completive and linking facts, the historical analysis method is being used as well. Aim of this work was to answer questions about the first republic journals topics and titles, and in what fashion the first republic press thought about gastronomy. Further, this work explores the possible tendency, and development and attention is...
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Solving vehicle routing problems and algorithm implementation on GPU
Hájek, Jan ; Fábry, Jan (advisor) ; Černý, Michal (referee)
A very wide-ranging subgroup of vehicle routing problems from the graph theory is a common and frequent problem handled daily by transport companies, airline businesses, hi-tech companies with planning drilling of printed circuits boards or other companies from different industries. During numerous previous researches of these problems a lot of analyses were made and many solutions proposed -- of which an outline is in this paper. Some of them giving better or worse results in longer or shorter computing time. In spite of the fact that the processors and new technologies performance is increasing, with some algorithms we cannon compute the result in a reasonable time. That is why this paper is asking a question, if there can be found a fitting algorithm which could be applied on different and faster processing unit structures so it could be ensured a multiple computing speed increase so far. The analysis was carried out using computer experiments on a new build and implemented branch and bound algorithm with a matrix rate reduction.
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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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Developing of young athletes in TJ Nová Včelnice
Zikmund, Miroslav ; Vindušková, Jitka (advisor) ; Vystrčilová, Martina (referee)
Developing of young athletes in TJ Nová Včelnice The aim of the work: Analyze and evaluate the system for preparing pupils for the athletics athletic TJ New Včelnice. Methods: Basic data were obtained using a quantitative analysis of the training program. Other important information was gathered through a regular participantního observation, supplemented by informal interviews with participants in the training process. results: The results of quantitative analysis were recorded and content of each table year period of preparation was compared with the available literature. Keywords: Athletics - žactvo - year cycle - athletic club. Powered by TCPDF (www.tcpdf.org)
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Music and words in the chamber cycles Lukáš Hurník
Franěk, Milan ; Nedělka, Michal (advisor) ; Bezděk, Jiří (referee) ; Pecháček, Stanislav (referee)
The emphasis of this thesis was put on a complex analysis of two cycles, which belong to the rather abundant vocal output of Lukáš Hurník. A second chapter became essential which explicitly discusses these aspects in detail. There were several factors which motivated me to choose this topic: musical and literary content and its parameters as well as the emerging views on pedagogical interpretation in a current school. However, I did not primarily follow the exact explication of these incitations, which would normally be conclusive for the chosen compositions. I also did not determine the exact educational level in which these compositions could be used. This offers numerous variable possibilities of usage, depending on which result of the analysis will be preferred by a particular educator, to which purpose and in what situation he decides to use this composition. The main interest was therefore to make sure, that certain impulses to this interpretation would be clearly evident in the results of these analyses but simultaneously would not claim to be dogmatically untouchable. Even though the main point of my observation was the complex analysis, containing all the attributes of a serious study, 1 could not act schematically. Powered by TCPDF (www.tcpdf.org)
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název v anglickém jazyce není uveden
Klusáčková, Pavlína ; Pelclová, Daniela (advisor) ; Hajduková, Zdeňka (referee) ; Vízek, Martin (referee)
Early diagnosis of occupational asthma is important especially for the prognosis of this disease. The confirmation of the diagnosis of occupational asthma is sometimes difficult using diagnostic methods available nowadays. That is why searching new methods is very important. Analysis of exhaled breath condensate (EBC) by liquid chromatography combined with mass spectrometry enables the separate detection of cysteinyl leukotrienes (LT) - LTC4, LTD4, LTE4; LTB4 and 8-isoprostane. If patients with occupational asthma and controls were compared, only LTC4 was significantly higher among all EBC parameters studied in asthmatics (despite corticosteroid treatment). This marker could be used in the future diagnostics. Monitoring of 24-hours variability of EBC parameters in patients, in whom occupational asthma is suspected, showed relatively high intraindividual and interindividual variation. It is evident therefore, that if only one daily measurement in asthmatics would be possible (which is common in articles of several authors), it should be collected in the same period of day in all persons. In negative bronchoprovocation tests significant changes of EBC parameters were not found. The evaluation of positive bronchoprovocation tests was limited by small number of patients, however in five persons from six, the...
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Strategic analysis of WARHORSE STUDIOS, s.r.o.
Duda, Martin ; Boukal, Petr (advisor) ; Krause, Josef (referee)
The aim of this bachelor thesis is to define basic methods, which are used for the creation of a business analysis and to apply these methods to a real business. The thesis is divided into two parts: theoretical and practical. The theoretical part is focused on an explanation of basic concepts required for the understanding of a given topic and afterwards on individual methods and analyses connected with external and internal analysis of a business: PESTEL analysis, Porter's Five Forces Model, strategic analysis of company's internal environment, financial analysis and SWOT analysis. The content of the practical part is an application of the individual defined methods and analyses to create the strategic analysis of Warhorse Studios, s. r. o. The information acquired from the analysis of external and internal environment is summarized in the SWOT analysis. Recommendations are provided based on the results of these analyses. The entire thesis is summarized in the Conclusion chapter.
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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Methods of Competitive Intelligence for chemical industrial companies
Lisová, Martina ; Molnár, Zdeněk (advisor) ; Kocánek, Marek (referee)
The content of this thesis is the introduction of Competitive Intelligence and its methods to companies in the chemical industry. The main objective of this work is to create particular solution of Competitive Intelligence for Lovochemie, a.s., i.e. to propose competent employee who will be periodically monitor the selected information resources using Competitive Intelligence software tools. The analyses were used to achieve this objective. At first analysis of the chemical industry was conducted in the Czech Republic and also in the world and analysis of the selected company has been created. Information resources that the company should follow through Competitive Intelligence tools were selected on the basis of this information. The first part deals with the introduction of Competitive Intelligence, intelligence cycle CI, strategic analysis methods and Competitive Intelligence tools for searching and monitoring of information on the Internet. The second part is devoted to the aforementioned analysis. At first the chemical industry is analysed and the world's biggest fertilizers producers are described. This section also introduces the company called Lovochemie, a.s., its competitors, suppliers and customers. In the last part of this thesis, the information resources available to the company and selected Competitive Intelligence tools are described. Finally, the particular solution for Lovochemie is created.
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