| |
|
Assessing the impact of grant projects on management and community development
Podskalská, Petra ; Homolka, Jaroslav (advisor)
This work deals with analyzing and evaluating subsequent management of selected small city in terms of subsidies from national and European funds. The work is preferably focused on monitoring the method of obtaining the subsidies and their effectiveness. At work is a comprehensive analysis of the financial situation of the town, especially on the part of capital income and capital expenses associated with the city's grant policy , which was drawn up using the acquired financial statements of the city.
Detail was dismantled condition of the property and its sources of coverage and subsequently analyzed capital revenue and expenditure .
The conclusion evaluates the assets and resources of its coverage of budget revenues and expenditures of the city and are also cited an opinion evaluating the management of the city získakými capital revenues , which are state subsidies and Europ .
|
|
Support of regional development through the Local Action Group Podchlumí
Jezberová, Zuzana ; Hejnák, Václav (advisor) ; Marcela, Marcela (referee)
The Diploma thesis deals with issues of the support of regional development through the Local Action Group Podchlumí, r.a. (LAG Podchlumí).
The goal of this thesis was to explore the contribution of the LAG Podchlumí to quality of life of residents and business development. Assessment of the influence of LAG on regional development has been based on the existence and implementation of the Program of rural development program of the Czech Republic Axis IV. LEADER, which leads to an improvement of management and to mobilization of the natural inner potential of countryside. The Program of rural development represented the main financial source for fruition of LAG projects in the previous programming period.
In this thesis, activities of the LAG Podchlumí and local subjects for support and development of partnership of residents and for public, business, and non-profit communities have been analysed. Implementation of own projects, through which the versatile development of the region, life improvement of residents, increase the attractiveness of the region has been evaluated. In order to get an independent and objective evaluation, an anonymous questionnaire has been conducted among residents of the region Podchlumí. Further, personal observation of the region Podchlumí, a study of professional literature as well as of internal materials of the LAG has been done. The hypothesis that the Local Action Group Podchlumí plays an important role in development of partnership of public administration of municipalities, agricultural subjects, independent agricultural as well as non-agricultural enterpreneurs, and non-profit organizations has been verified on the basis of analysis of realized activities. Support from the Program of countryside development to the region Podchlumí, Measure IV.1.2 Realization of local development strategy, contributed to achieving improvements in quality of life of residents. The greatest support was given to appearance of communities and quality of infrastructure, development of public facilities and services. Financial resources were spent also on modernization and development of agricultural as well as non-agricultural business. In comparison with other LAGs in the district Jičín, the LAG Podchlumí supported the greatest number of projects through the measure IV.1.2 of the Rural development program on realization of local developing strategy. It has been found by means of evaluation of the anonymous questionaire among residents of the region that residents perceive improvement of appearance and life of communities but they are not aware of the fact that many projects have been implemented with the contribution of activities of the LAG Podchlumí. For this reason, the LAG Podchlumí should focus more on propagation of its own activities. Residents of the region are interested in surrounding of their villages.
It is possible to made conclusion that the results of analysis of activities of the LAG authenticated and confirmed correctness of the hypothesis that the Local Action Group Podchlumí plays an important role in development of partnership of public administration of municipalities, agricultural subjects, independent agricultural as well as non-agricultural enterpreneurs, and non-profit organizations.
|
|
Communication elements effect on manager behaviour
Zapletalová, Věra ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
Definition of communication is very broad. It belongs to the most important aspects of personal and professional life. The success of the individual in society dependends on his communication skills.
This thesis Understanding of communication among managers is focused on communication and its elements, which managers use during the working process.
The first part of the thesis is a literature review, which is focused to gain theoretical base of the issue. Here below will be analyzed several aspects, such as, concepts of management, managerial functions and roles, communication and its elements of the effective communication within organization and communication channels.
The second part will be focused on the apllication of knowledge and experience among selected samples of respondents on leading positions, which attache importance to communication.
The data collection and evaluation of the results has been used through questionnaire.
Conclusion of the thesis is an overall assessment of the results collected through the investigation mentioned above
|
|
Crisis management and crisis communication on the level municipality with extended competence
Hejlová, Martina ; Fejfarová, Martina (advisor) ; Jarmila , Jarmila (referee)
The diploma thesis focuses on crisis management on the level municipality with extended competence and, with use of the analysis, it evaluates crisis management on the level municipality with extended competence Uničov. In cases where shortcomings of the crisis management were found, there are suggestions for appropriate measures to remedy the situation. The main aim of the thesis is to analyse and evaluate crisis management on a level municipality with extended competence Uničov. The research was conducted by a method of observation and semi-standardized interview. The thesis is divided into two parts. The theoretical part describes the system of crisis management in the public administration and it deals with safety in the Czech Republic as well as with the rules of communication in times of crisis. The second, practical part of the paper points to a state of crisis management on a level municipality with extended competence Uničov. Furthermore, the practical part of the paper also includes a detailed analysis of crisis plan and emergency response plan, as well as evaluation of the communication management in times of crisis. In conclusion, the paper focuses on shortcomings resulting from the analysis of crisis management in the municipality in question. Consequently, the shortcomings of the crisis management were the basis for suggestions for appropriate measures to remedy the situation. The suggested measures affect all of the above-mentioned areas as there were shortcomings found in all of them. The thesis is focused on detailed analysis of crisis management in the municipality with extended competence Uničov, as well as on principles used by crisis management.
|
|
Communication in the selected organisation
Vondrová, Zita ; Pánek, Pavel (advisor) ; Michal, Michal (referee)
The Diploma thesis called Communication in the selected organisation is dealing with one of the key requirements for success of every company, and that is communication. The main objective of this work is to find out and characterize topic of communication in selected organisation. In case there are found any deficits, propose recommendations for this organisation.
First, the theoretical basis is defined, that is gained mostly from reference books. It is based mostly on explanations of names connected with the word communication.
Selected organisation is characterized in the practical part. Based on synthesis of basic knowledge from the first, theoretical part, is the main goal of the research to analyse communication within the organisation. At the end of this work present proposals that would lead to more effective communication and thus leading to increased work productivity and improvement of work environment based on findings from the questionnaires and interviews.
|
|
Evaluation of Marketing Communication
Kučerová, Adéla ; Balcarová, Tereza (advisor) ; Jana, Jana (referee)
The theme of this thesis is to evaluate marketing communications, specifically with a focus on personal selling of the selected company.
The theoretical knowledge which concern this issues are contained in the first part of this work. Communication activity called personal selling is futher analyzed in this thesis.
The second part is devoted to the characteristics of Bohemia energy including its marketing communications, with a closer focus on personal selling as well. This part also contains evaluation of questionnaire survey, which was attended by 667 respondents. This survey was created to determine the level of quality of services provided by the sales representatives of this company. The results of the survey pointed to deficiencies in this communication activity and it also confirmed unfair behavior and practices of sales representatives. On the basis of evaluation of the questionnaire survey was proposed a few suggestions which could prevent already mentioned situations. Taking audio recordings with the customer´s consent or prearranged appointments could reduced the probability communicating of false information and at the same time improve the quality of the provided services.
|
|
Evaluation of Marketing Communication
Kubaštová, Michaela ; Balcarová, Tereza (advisor) ; Jana, Jana (referee)
The final thesis is about marketing communication of the expo Země Živitelka, which is the flagship event of the company Výstaviště České Budějovice a.s. The aim is to evaluate the current situation in the company and the effective set-up of fundamental elements of a marketing communication mix. The first part of the final thesis concerns the theoretical approaches to the given topic. The main aspects are defined as marketing and marketing communication, their goals and strategies. The folowing part is about the description of each element of the communication mix focused on current trends and marketing communication on the Internet. The elements of this final thesis are predominantly the theoretical specifications of the expo as a product and its advertising as these are the key cores for the practical part of the final thesis. Firstly, I will introduce Výstaviště České Budějovice a.s. and its services provided. Then the main part is the analysis of the communication mix of the expo Země Živitelka, which includes the description and the evaluation of existing components of marketing communication used by the company. Consequently, the market research is carried out by questionnaires. The aim is to find out the attitudes of respondents to the marketing communication of the expo. The final part of the work introduces the concrete marketing communication solutions to exhibitors and visitors using traditional and modern communication methods.
|
|
PPP projects in the Czech Republic
Ječmínková, Libuše ; Žáková Kroupová, Zdeňka (advisor) ; Pavel, Pavel (referee)
The thesis deals with the economic evaluation of the appropriateness or inappropriateness in securing the construction and operation of community infrastructure projects. It particularly assesses the economic advantages and disadvantages of the construction and subsequent operation of a kindergarten in the village of Kamenný Újezd, both in the form of classic public contracts, and as a PPP project. The work is based on the real costs as the above mentined project has already been realised. At the same time, this work marginally addresses the demographic curve and municipalities in this context, the fact that the community could predict the shortage of places in the kindergarten well in advance, and resolve the situation in another way. Performing an economic analysis found that in this particular case the form of PPP does not seem economically advantageous, since it does not provide a value for money to make this form more profitable for the municipality than a conventional public contract.
|
|
Marketing communications
Kňávová, Pavla ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village.
Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction.
Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen.
Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.
|
guest ::
