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The processes of the contract by the company
Koryčánek, Martin ; Milichovský, František (referee) ; Juřica, Pavel (advisor)
This master thesis deals with the processes of the order process in the selected company Alcadrain s.r.o., which operates on the market as a manufacturer of sanitary equipment. The master thesis is divided into three parts, where the first part defines the partial theoretical background within the chosen topic, the second part is devoted to the analysis of the current state of the selected company and last but not least the suggestions for improvement in the problematic segments are completely described.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Stupka, Lukáš ; Sommer, Vladimír (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the selected company VFS Trading s.r.o., based on the financial statements for the period 2018 and 2022 using the methods of financial analysis, which are discussed in detail in the theoretical part of the thesis. The obtained results are then compared with a suitable benchmark firm in the same line of business. Based on this data, proposals are formulated to improve the current financial situation of the company, including the conditions and timetable for the implementation of the proposal.
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Evaluation of the financial situation in a specific company
Keprtová, Denisa ; Ptáček, Roman (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis is focused on the financial situation of the company "Koření, s.r.o." in the period 2018-2022. The first part focuses on the theory required for financial analysis itself. The analytical part deals with the analysis of Koření, s.r.o. and its competitor Pěkný-Unimex, s.r.o., some of the results of the two companies are further compared with each other. Data for financial analysis are used from financial statements (balance sheet, profit and loss account, cash flow and internal company information) for each year. The last part is focused on my created proposals to improve the financial situation of the company.
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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Svobodová, Bára ; Šuňavcová, Nikola (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis deals with the evaluation of the financial situation of VOPOL a.s. for the period 2018 to 2022 and subsequently recommends specific proposals to improve the overall situation of the company. The theoretical part is focused on defining concepts, methods and indicators of financial analysis. The analytical part presents a specific company and then a financial analysis is performed based on the information from the theoretical part. In the final part, proposals for improving the overall situation of the selected company are presented.
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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Evaluation of Business Performance Through Financial Analysis Tools
Kopecký, Marek ; Heralecký, Tomáš (referee) ; Ptáček, Roman (advisor)
This bachelor thesis deals with the evaluation of the performance of the company Choceňská mlékárna s.r.o. for the period 2018-2022 and subsequent proposals for improving its financial situation. The thesis is divided into four main parts. The first one is devoted to the objectives and methodology in its preparation. This is followed by the theoretical part, which is aimed at explaining the important tools, indicators and procedures of financial and strategic analysis. In the third part, the selected company is first introduced and then an analysis of its current state is carried out, which is the basis for the fourth and final part. The latter includes the actual proposals of measures and solutions that should improve the financial performance of the enterprise.
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Proposal Marketing Mix for Selected Company
Kvapilíková, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This thesis deals with a proposal for improving the marketing mix of a selected company for the introduction of a new foreign supplier. The thesis is divided into three parts. The first part of the thesis is devoted to the theory, which explains the theoretical basis for a proper understanding of the problem addressed. The next, analytical, part of the thesis focuses on a closer introduction of the company, includes an analysis of the internal and external environment of the company and qualitative research. The last proposal part contains suggestions for improving the marketing mix that will be used to attract a new foreign partner.
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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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Information System Selection
Zgabaj, Adam ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis deals with the topic of selection and implementation of an information system in a selected company that deals with the worldwide sale of auto parts through an e-shop. External and internal analyzes will be used, as well as research methods to determine the key requirements for the information system. Subsequently, a suitable solution will be selected in a two-stage selection. A complete design of the solution, including costs and benefits, was carried out. In the last part, the proposal of the implementation plan and risk analysis in connection with the implementation of the new solution will be determined.
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