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Proposal of Communication Tools of the Company
Ďuriš, Jakub ; MBA, Dalibor Malina, (referee) ; Milichovský, František (advisor)
The Bachelor thesis deals with the improvement of communication mix of Agency Amadeus, s.r.o., which focuses on organizing of cultural and social events. The thesis consists of a theoretical part, which deals with the basic terms of marketing, followed by the analytic part describing the tools of the communication mix. The last part lays down a proposal of a new communication mix.
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Marketing Strategy of the Selected Company
Šperlík, Max ; Krejčová, Tereza (referee) ; Chlebovský, Vít (advisor)
This master thesis is focused on increasing the competitiveness of the company “Pizzerie U Kalichu” by creating new marketing strategy. The work is divided into three main parts. The first part describes the theoretical knowledge associated with this topic. Second part is focused on the analysis of the current situation in the company. From these facts and dates we found out is created the third part, which is focused on the suggestion for improvement a marketing strategy. These improvements should lead to gain new customers, increase a profit for the company and increase a competitiveness of the company on the market.
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Increasing the Effectiveness of Marketing Effort by Experimental Testing Methods
Lorková, Kristína ; Luhan, Jan (referee) ; Chalupský, Vladimír (advisor)
The thesis analyses the customer behavior of Kiwi.com, a global online retail company for booking flights and proposes marketing interventions to increase the conversion rates in various customer segments. The effectiveness of new behavioral interventions is tested against current marketing efforts using experimental A/B methods. Additionally, areas for further improvements are explored and a design of future product features and marketing behavioral interventions is proposed.
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Modern Approach to E-shop
Paulas, Jiří ; Orság, Filip (referee) ; Řešetková, Dagmar (advisor)
This thesis describes the design model improving the conversion ratio in e-commerce minicams.cz and the implementation of its individual parts. This is done by using modern technologies and methods to maintain long-term funcionality, low-cost and efficiency of the result.
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Proposal to improve the marketing mix of the company AUDIFIED
Semler, Josef ; Mráček, Pavel (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of the company's software division AUDIFIED s.r.o. In the theoretical part the concepts for the practical part of the thesis are presented. In the analytical part, internal and external analyses are performed, which are summarized in the SWOT analysis. Suggestions for improvement of the current situation are based on the analysis of the current situation.
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Proposal of Marketing Communication of the Bachelor's Study Program
Gál, Patrik ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the proposal of marketing communication of the bachelor’s study program Process Management taught at Brno University of Technology Faculty of Business and Management. The thesis is divided to three main parts. The theoretical part describes individual knowledge of marketing and the focus group research method. The analytical part focuses on describing the current state and final proposals of marketing communication of the study program are based on previous analysis outputs.
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The Marketing Strategy of a Selected Trading Company Product
Sedláček, Oldřich ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The master‘s thesis is about creating a real marketing strategy for the hygienic product by the trading company called Hygset s.r.o. located in Brno. The first part summarizes the theoretical basis of the thesis and defines terms related to marketing strategy. Follows complex analysis of the current state by professional methods and research. Based on the findings in the previous parts, consumer-oriented marketing strategy itself is prepared so the strategic goals of the company are reflected.
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