Hlavní stránka > Výsledky hledání: Lorková, Kristína
Hledej:
Tipy pro vyhledávaní :: Rozšířené hledání
Hledej ve sbírkách:
Seřadit podle: Zobrazit výsledky: Výstupní formát:
Národní úložiště šedé literatury Nalezeno 6 záznamů.  Hledání trvalo 0.01 vteřin. 
Increasing the Effectiveness of Marketing Effort by Experimental Testing Methods
 Lorková, Kristína ; Luhan, Jan (oponent) ; Chalupský, Vladimír (vedoucí práce)
The thesis analyses the customer behavior of Kiwi.com, a global online retail company for booking flights and proposes marketing interventions to increase the conversion rates in various customer segments. The effectiveness of new behavioral interventions is tested against current marketing efforts using experimental A/B methods. Additionally, areas for further improvements are explored and a design of future product features and marketing behavioral interventions is proposed.
Úplný záznam
Application of Project Management Methodology on Foreign Market Entry
 Lorková, Kristína ; Chovanec, Dávid (oponent) ; Smolíková, Lenka (vedoucí práce)
The thesis analyses foreign market entry prospects for product line TATRATEA. Its trademark is owned by the company Karloff Ltd.. To pursue the main goal, the thesis suggests the use of project management methodology. This helps to achieve a better control over the deliverables, time and resources. The critical part of thesis consists of analysis of Canadian market where an interest in the product line has arisen and of pre-project preparation.
Úplný záznam
A Marketing Campaign Plan for Instagram
 Váhovská, Viktória ; Lorková, Kristína (oponent) ; Chlebovský, Vít (vedoucí práce)
This bachelor thesis focuses on the marketing communication of the company Rebelbean s.r.o.. Specifically, on the online form of marketing communication through websites and social media. The thesis includes a plan for an online campaign whose role is to carry the company message and show the strength of the community.
Úplný záznam
A Marketing Campaign Plan for Instagram
 Váhovská, Viktória ; Lorková, Kristína (oponent) ; Chlebovský, Vít (vedoucí práce)
This bachelor thesis focuses on the marketing communication of the company Rebelbean s.r.o.. Specifically, on the online form of marketing communication through websites and social media. The thesis includes a plan for an online campaign whose role is to carry the company message and show the strength of the community.
Úplný záznam
Increasing the Effectiveness of Marketing Effort by Experimental Testing Methods
 Lorková, Kristína ; Luhan, Jan (oponent) ; Chalupský, Vladimír (vedoucí práce)
The thesis analyses the customer behavior of Kiwi.com, a global online retail company for booking flights and proposes marketing interventions to increase the conversion rates in various customer segments. The effectiveness of new behavioral interventions is tested against current marketing efforts using experimental A/B methods. Additionally, areas for further improvements are explored and a design of future product features and marketing behavioral interventions is proposed.
Úplný záznam
Application of Project Management Methodology on Foreign Market Entry
 Lorková, Kristína ; Chovanec, Dávid (oponent) ; Smolíková, Lenka (vedoucí práce)
The thesis analyses foreign market entry prospects for product line TATRATEA. Its trademark is owned by the company Karloff Ltd.. To pursue the main goal, the thesis suggests the use of project management methodology. This helps to achieve a better control over the deliverables, time and resources. The critical part of thesis consists of analysis of Canadian market where an interest in the product line has arisen and of pre-project preparation.
Úplný záznam

Chcete být upozorněni, pokud se objeví nové záznamy odpovídající tomuto dotazu?
Přihlásit se k odběru RSS.
Digitální repozitář :: Hledej :: Nový záznam :: Personalizace :: Nápověda
Powered by Invenio v1.1.2
Spravuje admin.invenio@techlib.cz
Tato stránka je dostupná také v následujících jazycích:
Česky  English