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Marketing communication of the selected company providing the service
Jirešová, Aneta ; Vymětalová, Radka (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
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Model of Marketing E-commerce
Mejzlík, Vojtěch ; Hejátko,, Jan (referee) ; Dvořák, Jiří (advisor)
This paper discusses the design of marketing model for electronic commerce. Effort is the most common representation and the most effective methods of marketing strategy. The practical part is discussed the particular case of the international model of cooperation between the regions of South America and the European Union, followed by implementation and optimization of marketing strategies for the introduction of a draft electronic commerce model with specific products for the market in the European Union. The result is an overall strengthening benefit terms, performance and efficiency in developing countries, provided the introduction of bi-regional cooperation through business e-commerce.
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Internet Presentations and Content Management Systems
Wisla, Jan ; Pučok, Libor (referee) ; Koch, Miloš (advisor)
Bachelor thesis is focused on creating web presentations using content management systems. The work consists of two parts - the theoretical and practical. The theoretical part will focus on issues of content management systems (CMS), an explanation of their principles, their functionality and the reasons why and when to use content management system. In the practical part is developed web site design for AR CARS s.r.o., which uses open source content management system.
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Use of Newsletter in E-business
Raisigl, Ivo ; Klepáček, Antonín (referee) ; Luhan, Jan (advisor)
The dissertation thesis is concentrated on newsletter creation and its productivity evaluation. According to the information analysis from the field of email marketing, advertisement psychology and other knowledge, new proposals of new newsletter have been developed. These proposals went through testing using eye cameras - the eye tracking. Out of the partial proposals has been made a final newsletter which was sent out to customers by the company and the results have been evaluated in comparison with the previous one. The thesis also serves as a guideline for companies working on newsletter creation and its use.
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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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Building of Successful Web Projects
Kadeřábek, Jakub ; Zapletal, Petr (referee) ; Kříž, Jiří (advisor)
This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.
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Proposal for Changes in the Marketing Mix of the Selected Company
Dvořáček, Daniel ; Nevěděl,, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on marketing mix of company Erste Grantika Advisory, a.s. The thesis consists of three main parts, theoretical, analytical and proposal. The first part is focused on theoretical findings of the thesis topic. Next part is devoted to analysis of marketing environment, marketing mix, communication mix as well as internet marketing of targeted company. Last part is presenting the proposals of changes based on the analytical part. All proposals are focused on the aims of the theses, which are changes in marketing mix of the company Erste Grantika Advisory, a.s.
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Internet Marketing
Brounek, Radim ; Chudomelka, Josef (referee) ; Němcová, Zuzana (advisor)
Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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