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Propaganda in Sport: The exploitation of athletes by the Nazi regime
Reisner, Rudolf ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This thesis deals with the misuse of the phenomenon of sport and athletes themselves for the purposes of Nazi propaganda. The thesis is introduced by the theoretical grounding of the phenomenon of sport in society, its political significance and the relationship between the media and sport. The term propaganda, its history and typology, and types of propaganda are also introduced. The chapter then turns to the topic of Nazi propaganda itself - the Nazi ideology, the foundations of Nazi propaganda and the means it employed, including its focus on sport and physical culture, are introduced. After a theoretical introduction, the thesis introduces personalities and events that are subjected to a qualitative content analysis in the contemporary media (Nazi, Sudeten German and Czechoslovak) and on whose example the manifestations of propaganda will be examined. The first of these personalities to be examined is the German boxer Max Schmeling, in the context of his victory in a fight with the dark- skinned American boxer Joe Louis in June 1936, which was a fitting confirmation of the theory of white supremacy for German propaganda. The second figure under examination is the dark- skinned American sprinter Jesse Owens, who became a symbol of the 1936 Summer Olympics in Berlin by winning four gold medals, thus...
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The image of a socialist citizen in the normalization series of Czechoslovak television
Müllerová, Anne-Marie ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis tackles selected series of Czechoslovak Television from the normalization era. Series are examined on the basis of predefined categories. In this work, the author focuses on the everyday life of the main characters. We can classify the categories into two types - the personal and professional lives of the main characters are mainly examined. During the period of normalization, television viewers were exposed to everyday propaganda, which also became part of television production. In drama gendre, the protagonists of the series were to present patterns of behavior for the average socialist citizen. For this research were selected following series from normalization era: Muž na radnici (1976), Žena za pultem (1977), Nemocnice na kraji města (1978 and 1981) and Iženýrská odysea (1979). The author first introduces the reader to the historical context that is important for this topic. The analytical part of the work deals with the description and analysis of individual series and is answering to research questions. The reality of series is presented and than confronted with the reality of normalization era. Based on the analysis, it was confirmed that the main characters of the series represented certain patterns for the audience. E.g. The main hero of Muž na radnici, František...
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Poetry in the Service of Ideology
Hofmanová, Petra ; Peterka, Josef (advisor) ; Mocná, Dagmar (referee)
English Resume This thesis is based on thorough examination of collection of poems written by Ivan Skála "Co si beru na cestu" (What I take for a journey) in 1975. The collection got National award of Klement Gottwald and therefore it's possible to consider it to be one of the canonical pieces of socialistic literature. The thesis demonstrates the fact, that the collection is not representation of pure political lyrics. The collection is a combination of intimate and natural lyrics, also its propagandistic function is apparent because of its author's political involvement and orientation. The thesis discovers the ways of realization of propagandistic function and its most common methods. Motives of socialistic propaganda are more or less hidden in the whole collection, however they are present both in poems of purely political nature and natural and reflexive lyrics. Through an analysis of text levels (formal, thematic, language) I tried to characterize the ideological schemes contained in whole collection. One of the interesting conclusions is the fact, that the collection is characterized by the intimate manifestation of its author, who reflects his own original values. His lyrical hero is an ideal citizen characterized by passion for hard work a love for his country. He's disposed of any eroticism and...
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The Reprezentation of Selected Socialist and Communist Countries in the Czech Press in 2010
Javůrek, Karel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.
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Image of the Czech-Australian settlement in 1871 on the site of the Viennese press
Skálová, Monika ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The thesis "The image of Czech-Austrian settlement in 1871 in media coverage by Viennese press" is focused on the view of German Austrians on the constitutional negotiations between the government in Vienna and the Czech political representation. The settlement consisted of a several media events reflected by major European dailies. The work examines the sight of two important Viennese newspaper - Die Neue Freie Presse and Die Presse, which were located in the center of the political focus. The research depicts period when constitutional negotiations culminated - from August to September 1871. Prior the analysis of dailies is the theoretical part describing the development of Czech-German relations, with emphasis on German nationality within the Habsburg monarchy, the development of censorship in the monarchy in the second half of the nineteenth century and the history of the examined periodicals.
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'But it's only a children's book' - children's literature as a vehicle of manipulative ideological dissemination
Moravčíková, Hana ; Clark, Colin Steele (advisor) ; Beran, Zdeněk (referee)
The historical era between 1850 and 1950 is known to be a turbulent period reflected not only in adult literature but also in the texts written for children. This unusually rich period in terms of political, social and ideological development certainly influenced most parts of the world. However, it was particularly important for England mainly for the transition of the Victorian era and Edwardian period to the modern history initiated by the WW I. Throughout this period many new ideologies arose and scientific discoveries were more numerous than ever. In 1859, for instance, Darwin's On the Origin of Species by Means of Natural Selection was published and initiated the still on-going war period between Christianity and science. At the same time, the concept of childhood started to be understood in a different way and books written for children became a common commodity converting the end of 18th century in the Golden Age of children's literature. However, according to Peter Hunt's publication Understanding Children's Literature, 'all texts are inevitably infused by ideologies'. Therefore, the aim of this thesis is firstly, to study the way in which ideologies are incorporated in the texts for children (overt or covert) and secondly, the extent to which the texts for children become a vehicle of...
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