|
|
The Potential of Latent Class Analysis: the Czech Television Audience Case Study
Pospíšilová, Petra ; Soukup, Petr (advisor) ; Hendl, Jan (referee)
The thesis "The Potential of Latent Class Analysis: the Czech Television Audience Case Study" deals with latent class analysis and it's potential as a segmentation method. Three different approaches are examined - latent class analysis for joint data from six research waves, simultaneous latent class analysis for each wave separately and latent class analysis for joint data transferred into dichotomous form. The results of all three methods are compared through secondary analysis of data from case study focused on audience's perception of the Czech Television; their strong and weak points are described and the most suitable solution is chosen. Based on these findings, four identified segments of the audience are then interpreted from the point of their characteristic features and sociodemographic parameters. This paper is supported by works of classic authors in the area of latent class analysis; the thesis refers to their findings that also served as basis for composition of the research hypotheses.
|
|
|
Development of media coverage biathlon in Czech television at 2010-2014
Vecko, Petr ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Development of media coverage biathlon in Czech television at 2010-2014 Objectives: The main objective of this work is a detailed analysis of the evolution of media coverage of biathlon on Czech Television, concretely on the ČT sport channel between 2010 and 2014. Another objective is to analyze the viewership of biathlon programs broadcasted on Czech Television. Methods: A quantitative content analysis will be used in this study, through which it will determine how much time was devoted to various biathlon programs in different years and months. An electronic TV program of Czech Television will be analyzed. Results: The analysis shows that the space devoted to biathlon on Czech Television increases during this period of time. The largest increase of broadcast time was noted between 2011 and 2013. The most influential events in this broadcast time were major events such as World Championships and Olympics. The largest audience was found in 2013 and 2014. Key words: Biathlon, Czech Television, quantitative content analysis, broadcast time, viewership, media
|
|
| |
|
|
Elimination of Barriers in Programmes of Czech Television for People with a Hearing Disability
Břesková, Zuzana ; Kodymová, Pavla (advisor) ; Vodáčková, Daniela (referee)
(in English): This bachelor thesis deals with closed subtitles as a means to remove barriers in terms of access to programmes broadcasted by Czech Television for viewers with hearing disabilities. The theoretical part provides a general view at the target audience and their communication specifics that may affect their closed subtitles usage. Attention is also paid to the statutory framework which sets out the obligation to provide a certain percentage of broadcasted programmes with closed subtitles and to the extent of fulfillment of the legal obligations. The possibilities of providing pre-recorded programmes with closed subtitles are discussed as well. The practical part reports a research probe focused on the satisfaction of hearingimpaired viewers with services of Czech Television.
|
|
|
Medialization of the monetary separation and the Czech koruna formation in 1993
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Lysoněk, Tomáš (referee)
This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...
|
|
|
Kids news - Czech television children chanel ČT: D newscat
Králová, Hana ; Wolák, Radim (advisor) ; Šírová, Tereza (referee)
This thesis deals with programs for children and news for children on public channel ČT: D, which broadcasts from August 2013. Individual chapters are focused on public TV in Europe, and their children's news. Children's news are set in a European context of children's shows. The thesis includes two studies, quantitative content analysis of show Zprávičky within two months - from October to November 2013, and qualitative research through in-depth interviews with ten respondents representing the target audience of channel ČT: D. Quantitative content analysis focuses on the themes of children's news, how much time is devoted to such topics, and whether the messages are really focused on their audience, the children. Qualitative analysis through in-depth interviews with respondents investigated the children's views on the agenda of news items that show watching on topics that kids want, watching the news affects daily life. Keywords News, Decko, CT:D, public, television, kids, children, report, Czech television, CBBC, KiKA, european
|
|
|
TV News as a Communicative Means
Ružbacká, Jana ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Bachelor thesis TV news as a communicative means deals with the analysis of two main broadcasting corporations, Česká televize with its' news broadcast Události and TV Nova and its' Televizní noviny. The first part, theoretical, explains important terms, e.g. news, journalism style, news broadcast, news broadcast style. Practical part focuses on analysis from the different linguistic levels (morphology, lexicology, syntax, infotainment and tabloid news). The analysed days were the following: 16. 1., 17. 1. and 18. 1. 2012. The aim was to find identical features or differences. The thesis ends with the overall analysis. It also consists analysis of headlines and introductory parts of news broadcast, comparison of news broadcast from the view of length of news.
|
|
|
The Ukrainian crisis in the news coverage made by ČTK and its comparison with ČT news with focus on crucial events within the conglict
Hušková, Jana ; Trunečková, Ludmila (advisor) ; Lokšík, Martin (referee)
This diploma thesis points out differences in the reporting methods of CTK and CT, the two public service's media, regarding the Ukrainian crisis. The theoretical part of the thesis focuses on both of these media's properties with emphasis on their foreign coverageas well as related medial terms' definitions. One chapter is reserved to cover Ukraine as a state and its political history since the SovietUnion's disintegration through to 2014 and the Ukrainian crisis development; further studying the relationship between Ukraine and the Russian Federation resulting in the crisis in 2013. In the practical part of the thesis quantitative and qualitative methods are used to determine how much attention and screen-time both media dedicated to the crisis, which parties were given opportunities to comment and identify other sources of information. Keeping in mind the fact that CT had four reporters on site at it's disposal, the thesis tries to find out how big of an influence that had on the overall production, processing and tone of the television news and to what degree the production of both media agreed or diverged.
|
|
|
2010 - "Počítáme s dětmi v České televizi": Programmes for Children and Youth in the Czech Television
Vraspírová, Pavla ; Wolák, Radim (advisor) ; Macků, Lucie (referee)
The diploma thesis "The Year 2010 - Pocitame s detmi v Ceske televizi: Programmes for Children and Youth in the Czech Television" deals with broadcasting for children and youths on Czech Television and focuses on the production of cyclic programmes. It summarizes the production of these programmes since the beginning of Czech Television in 1992 until 2010. The author also describes the structure of production centers in Czech Television that used to produce and are still producing those programmes. Furthermore, the author analyzes the strategy Pocitame s detmi v Ceske televizi which followed the previous projects - "Osudove osmicky v nadich dejinach" (the Fateful Eights in our history) and "Rok svobody" (the Year of Freedom). The analysis consists of an overview of existing, new cyclic and also planned programmes which Czech Television started or planned to broadcast during this strategy. The thesis provides quantitative conclusions such as the amount of all the programmes for children and youths broadcast during the existence of Czech Television, average time spent by children, youths and adults watching TV and especially Czech Television and the share of audience that was watching Czech Television. The author uses the tool of semiotic analysis to examine what means of expression are used to display real...
|
|
|
A method of programming the TV channel ČT1 in connection with its focus groups
Kindlová, Pavlína ; Štoll, Martin (advisor) ; Lokšík, Martin (referee)
This thesis deals with programming of the TV channel ČT1 in connection with its audience. The first part of this thesis is a theoretical explanation of the television programming. It clarifies reasons and methods of the channel structure, then it introduces the research of viewer ratings. It concerns the techniques of the television programming whose goal is to gain sufficient ratings of the stated programme. However, it also determines the Czech Television as a public broadcaster with respect to the Czech law. It tries to explain how this fact affects programming of the Czech Television's channels. The second part of this thesis consists of practical research of programme ČT1. It analyses four weeks in 2015, it clarifies their main features. It takes knowledge from three interviews with the key operatives who are responsible for the programming at the Czech Television. It also devotes to the fact how the target audience forms placing of programmes sociologically. It is known that the association of human life with television broadcasting is necessary and strong. Besides, it identifies the channel ČT1 as it is, it compares its target audience with other channels of Czech television. A significant part of the thesis is dedicated to its prime time and the comparison with competitive channels....
|
guest ::
