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Generational differences in social use of audiovisual contents
Karlasová, Eva ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
This diploma thesis "Generational Differences in Social Use of Audiovisual Contents" outlines the problems of the transforming nature of media audiences. The definition of new media, the concept of remediation, and the trend of media convergence are introduced. Attention is devoted to television and computer networks as mediators of audiovisual contents; as well as to theoretical principles related to qualitative audience research. The practical part consists of separate qualitative research, in which analysis is made to investigate a sample of twenty respondents - parents and their children. The method used is an in-depth interview with instructions. The outcome of this work is the typology of beneficiaries surveyed; description of the fundamental differences between generations that we have experienced in our research and a summary of what has changed in the social use of audiovisual media after the arrival of ICTs in surveyed households.
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The media image of Joseph Goebbels in the Czech press between 1933 and 1945
Houzarová, Zuzana ; Bednařík, Petr (advisor) ; Suk, Pavel (referee)
The dissertation The Media Image of Joseph Goebbels in the Czech press between 1933 and 1945 deals with the way the personality of Joseph Goebbels is constructed in media contents. The text introduces basic concepts of media studies such as ideology, hegemony, discourse, stereotypization and power. The theme of media image construction is treated with the emphasis on historical context and the actual distribution of political power in concrete periods of democratic and totalitarian society, that had evident consequences on media functioning. Historical context is essential for the interpretation and understanding of construction of Joseph Goebbels's image and its development. The text reveals the structure of media image of Joseph Goebbels as a complex constructed between 1933 and 1945 in the Czech press and then shows the differences in Joseph Goebbels's personality points of view of daily journals in selected periods.
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Media education in the pre-school education in Czech Republic
Klímová, Barbora ; Wolák, Radim (advisor) ; Švec, Štefan (referee)
The thesis explores the need for inclusion of deeper and more comprehensive media education in the system of preschool learning. The main chapters of the first part endeavour to depict a recent growth of importance of the preschool education in the 21st century. Recently, there has been a strong need for rise of a media literacy by mens of preschool education. The chapter itself also focuses on development abilities of children in the preschool age. The second part, which is a practical research, analyzes opinions of parents, teachers and other specialits for this problematic. The aim is to prove that the media education, or training, is very needful and desired in nursery schools. The conclusion of the thesis is aimed at attitudes of preschool children to the subject of media, their favourite serials and their way of percieving media.
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Media (self)presentation of selected representatives of the CPC between years 1967 - 1969
Suchá, Veronika ; Končelík, Jakub (advisor) ; Vondrová, Jitka (referee)
The name of this thesis is Media (Self) presentation of selected representatives of the Communist Party of Czechoslovakia (CPC) between the years 1967 and 1969. The crisis in the political system, which happened between the years 1967 and 1969 in Czechoslovakia, changed the social role of the media. The media became an active element of democratic plurality for a short time. The relationship between political authorities and the media changed too. The CPC power monopoly in the sphere of media was disturbed. During the period after the military invasion of to Czechoslovakia (August 1968) by the Soviet Union the media and journalist returned to the old ways of operating. This work tries to answer to few essential questions: Are there some differences among media self presentation of the leaders of the CPC? Were Czechoslovakian politicians prepared to cooperate with a truly independent and strong media? Were they able to use the media to really have a dialogue with the public? Powered by TCPDF (www.tcpdf.org)
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Media educationin the family
Cigánková, Klára ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The master thesis "Media education in the family" discusses media education strategies of parents, or, in other words, parental mediation. This discussion is important because the family, in addition to the school system, is largely responsible for influencing the media literacy of children. The theoretical section of this thesis sums up how this topic was processed in foreign and Czech studies, and describes the main characteristics of parental mediation. Media education strategies of parents are also assessed in connection with the socialization of the child, and with the education and communication styles in family. Frequently, studies describe three types of parental mediation, which are: active mediation, restrictive mediation and social co-viewing. Although these types of mediation were defined mostly in connection with the viewing of television programs, it is possible to transfer these types, with small changes, on to other media, including the internet. The practical part of this thesis contains a qualitative analysis of in-depth interviews with parents who have children between the ages of 12 and 15. The goal of this analysis was to find out what parents think of the relationship between children and media, which strategies of parental mediation they are using, and which conditions and...
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Media Presentation of the Pope Benedict XVI.
Pániková, Klára ; Češka, Jakub (advisor) ; Fulka, Josef (referee)
The aim of this diploma thesis is to analyse the media presentation of the Pope Benedict XVI. in the Czech press. We arise from the assumtion that the way the Czech press writes about the present Pope is set by a certain discourse. That is why we use the method of dicourse analysis designed by Michel Foucault. Having carefully analysed altogether 690 articles from selected newspapers and magazines published between 02/04/2005 and 31/12/2007 we reached a number of fragmental results which in the end turned to be the parts of the searched for discourse. In so doing some hidden motives, which seem to form an esential part of the media presentation of the Pope Benedict XVI., emerged. Along with that the absence of the journalists' ability to assess the proper meaning of some words or to lay proper stresses appeared too. As this thesis brings out, the journalists are at the same time impossible to take a step forward in this as their way of thinking about the Pope is set by the discourse (that they themselves first created). So, we came to the conclusion that the media presentation of the Pope Benedict XVI. is influenced by, e.g. stereotypes we Czechs have about the German nationality or artificially (by journalists) connected events in Benedict's life. We also show that the present Pope is a very good object of...
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Mediaprojekt and its participation on Czech media scene
Marek, Jan ; Jungová, Eliška (advisor) ; Köppl, Daniel (referee)
This thesis focuses on public commercial research on the field of commercial researches on public. MediaProjekt has been chosen to represent these projects due to its length and official character for print and broadcast media and its most significant position among other similarly conceived researches of public behaviour. Powered by TCPDF (www.tcpdf.org)
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Media image of the Czech Republic in British daily newspapers
Kříž, Michal ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The subject of a Diploma Thesis "Media image of the Czech Republic in British daily newspapers" is the media representation of the Czech Republic in The Guardian and The Times journals. The analysis has been made by combining quantitative content analysis and constant comparative technique of 906 articles mentioning the Czech Republic published in years 1998, 2004 and 2010. The purpose of this Diploma Thesis is to answer questions related to the agenda of topic, occurrence of specific participants, intensity of the subject appearance and its development in time, geopolitics context and attributes, that media assign to the Czech Republic. Diploma Thesis consists of a theoretical part as well as performed research. The theoretical background and previous knowledge of the subject is defined in the introductory chapters. Those chapters reflect the issues of reality representation, stereotypes, agenda- setting as well as factors that impact the media production process. The British media environment together with a detailed description of analysed topics are specified in a separate chapter. Basic information about selected research methods followed by a description of the particular process and all identified outputs are summarized in the second part of the thesis. The result of the quantitative content...
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Média ve válce
Jarlbro, Olof ; Silverio, Robert (advisor) ; Kolář, Viktor (referee)
Existence médií ve válce se lišila od konfliktu ke konfliktu. Během Vietnamské války měla média největší vliv dopodud v dějinách fotografie. Tak vznikla první TV válka. Rozsáhlé mediální pokrytí změnilo postupně verejný názor na Vietnamskou válku, US armáda později obviňovala média za ztráty ve Vietnamu. Když US armáda napadla Grenadu, kvůli tomu jak "selhala" média ve Vietnamu, byl ostrov zcela uzavřen. Tisk vyvolával a tvořil problémy pro americkou vládu silou. Když US armáda napadla Panamu, již poučena z předchozích chyb, dovolila médiím "nahlédnout" do války, způsobem jakým vyhovovalo armádě. Během války v Perském zálivu, tento postup byl vylepšen. Vylepšena cestou, že se z ní stala první válka v přímém přenosu. Dovolila obyčejným lidem dívat se na válku, tak jak se dívají na footbalový nebo hokejový zápas. I když byla válka, která se vysílala živě v TV, diváci viděli jenom to co vyhovovalo armádě. Třetí Balkánská válka vytvořila nový druh mediálního pokrytí "Journalism with attachment", tisk se stává subjektivním (zaujatým), rozhoduje se co je špatně, a co je dobře. Genocida v Rwandě, tisk byl na místě, ale zanedbal událost. Následky této války vytvořily značnou epidemii Cholery v Zaiře, média znovu selhala, místo toho aby ukázala divákovi skutečný politický problém, ukázala zainteresovanost v humanitární krizi. Mezinárodní komunita odpověděla rychlou pomocí, ale vlastně pomohla viníkům, kteří zavinili tuto válku. Konflikt, který vznikl v Kongu neměl téměř žádnou odezvu v médiích, a důvod? Důvodů bylo pár, Kongo je země považována za méně vyvinutou , a chyběl mediální zájem o tuto část světa, k tomu hrozba únosu žurnalistů nechala konflikt v Kongu bez mediálního pokrytí, i když tento konflikt měl větší následky než druhá světová válka. Válka v Iraku má obrovskou mediální hodnotu, ale kvůli značně vysokýmu riziku pro žurnalisty, fotografie pořízené amatéry jsou mnohem důležitější.
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