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Service innovation in a selected company
ŠIMANOVÁ, Michaela
The main aim of the thesis was the analysis of the services provided in the spa home TOSCA in Karlovy Vary. After that the evaluation of customer satisfaction with the services provided. and it was ascertained their interest in the expansion of services. The thesis was based on the study of literature, the practical part of this thesis was based on the survey and direct interviews on their basis was proposed service innovation.
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Czechoslovakian balneology in years 1948-1960
Lebrová, Tereza ; Szobi, Pavel (advisor) ; Skřivan, Aleš (referee)
This thesis deals with Czechoslovakian balneology in 1948-1960. The thesis is divided in two parts. In the first part describes organization and ideological conception of Czechoslovakian spas. Demonstrate and analyzes economical side of this sector and shows the negative impact of industry at climatic environment in spas. It also monitors statistical indicators important for evaluation of spa's development. In the second part describes the process of nationalization and organization of spas in Teplice by the method of probe. Demonstrate practical implications of Statute of spa resort and development of evaluation indicators. The work is based on the resources of the National Archives of the Ministry of Health and funds from the State Regional Archives in Teplice. For the most part also uses contemporary literature.
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Spa services for children and adolescents
Martinásková, Marie ; Mlejnková, Lena (advisor) ; Kruisová, Hana (referee)
Medical spa in the Czech Republic has a long tradition. Spa treatment of children and adolescents has its position in the therapeutic process and shows very good results for the chronically ill children. Several changes of the conditions for thermal treatment of children and adolescents have occurred in the Czech legislation. They might affect its future development. The aim of thesis is to provide a comprehensive view on the Czech spa for children and adolescents, analyze its development in recent years, describe its main characteristics and to detect problems in Czech spa for children and adolescents. Spas for children and adolescents have been examined from the perspective of the balneologic institute, health Insurance, association of spas and from the perspective of parents of children. Balneologic institutes for children and adolescents will probably deal with problems in the next years and their further development will not be easy. Uneven capacity utilization, tightening of the rules for complex spa care, reducing length of stay, less repeated stays for some clients and the recent increase in regulatory fees will complicate the future of Czech spas for children and adolescents.
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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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Analysis of accommodation facilities in Marienbad
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The aim of this thesis is to analyze the chosen accommodation facilities in Marienbad. The thesis is divided into five chapters. The first chapter deals with the characteristics of general terms of tourism and accommodation facilities. The second chapter is devoted to an explanation of the basic terminology concerning the spas, furthermore there is mentioned the history of spas worldwide and in the Czech Republic. In this chapter can be also found a brief history of Marienbad. The third chapter presents the characteristics of the current supply of accommodation facilities in Marienbad. The fourth chapter contains the analysis of chosen facilities. In the last chapter is assessed the overall situation of accommodation facilities in Marienbad.
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Potencial of swamp´s spa Toušeň
Velátová, Barbora ; Valentová, Jana (advisor) ; Mlejnková, Lena (referee)
The aim of bachelor's thesis is to find a potencial of spa Toušeň and to prove that dispose of potencial to become more attractive and to compete with other spas of the Czech republic. The Thesis is divided into 4 parts. In the first part is explonation of terminology of this branch. The second part focuses on explaining and describing of natural curative resource and there is also detailled description of natural curative resource swamp. The third part contain an analysis of spa Toušeň and last part includes the results of the field research.
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Hotel Marketing Strategy
Hykšová, Vendula ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is to design the situation analysis, evaluate the marketing tools used by the hotel and then summarize the results and include suggestions for the analyzed hotel. For the thesis were used literature sources as well as statistical yearbooks and internal information of analyzed hotel. The thesis is extended by consumer satisfaction survey and also web analytics tools as MajesticSEO and DoubleClick Ad Planner.
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Marketing Strategy of the Spa Lázně Poděbrady
Přibylová, Adéla ; Herget, Jan (advisor) ; Valenta, Petr (referee)
This thesis analyzes current situation of the Czech spa industry and significant changes in this field in relation to the planned health care reforms. The number of patients, whose treatment is fully funded by health insurance, will decline. These payments are important income for Czech spas. Practical part of the thesis is focused on spa marketing and suggests marketing strategy for the company Lázně Poděbrady adapted to the new economic environment.
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Consumer behavior in the wellness and spa services
Oplová, Kateřina ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behavior. The conclusion summarizes the main findings and defines practical usage of trends.
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