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Communication Mix of Travel Agency
Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
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The informed consent of a patient
Jurošková, Martina ; Sovová, Olga (advisor) ; Císařová, Dagmar (referee)
The informed Consent of a Patient Informed consent from the patient is one of the most interesting institutes of the medical law. Today it belongs to the basic principles of the medical law, but its development was rather complicated. Initially, this may date to the late 18th century, when the requirements governing the relationship of doctor and patient appear. Over time, the courts handle issues concerning informed consents or patients' non-acceptance. Until the middle of 20th century, almost the whole Europe discovers paternalistic understanding of the relationship doctor and patient. It is on such a concept, when a doctor determines the treatment and the patient is only a subject to the treatment. The doctor has a critical position and the patient must slave his decisions. Change in the concept came after the World War II. Doctor's and patient's relationship slowly begins to change and it becomes closer to a relationship of service providers and clients. In the Czech Republic, a mix of both can be found. Great importance to the informed consent has the adoption of Convention for the Protection of Human Rights and Dignity of the Human Being with Regard to the Application of Biology and Medicine (Convention on Human Rights and Biomedicine) concluded in Oviedo on 4.April 19971 st The institute of...
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Proposal of Communication Mix of Company
Machala, Jan ; Formánková,, Sylvie (referee) ; Milichovský, František (advisor)
This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.
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IMF Quota Formula
Habalová, Veronika ; Parízek, Michal (advisor) ; Kučerová, Irah (referee)
The IMF has been facing criticism in recent years. Its legitimacy has been undermined as some members, despite their economic performance, are still underrepresented in IMF's decision making and its activities leave mixed evidence about their success. Being a crucial condition for institution's existence, legitimacy of the Fund's governance needs to be restored. This thesis tries to find such specification of formula, which would make allocation of votes more credible and fair. Based on the assumption that perception of the Fund's legitimacy would improve if developing countries were better represented and allocation of votes could not be subject to manipulation, a new procedure of vote allocation is designed. New formulas include population as one of the variables as a solution of the emerging powers' insufficient involvement. Using principal components analysis allows automatic assignment of weights, which results in more objective mechanism of votes allocation. As there is a significant discrepancy between voting weights and actual voting power measured by Banzhaf index, also formulas incorporating power indices are investigated. Based on quantitative and qualitative criteria, these four different mechanisms are assessed. Thesis concludes that any of these formulas would be an improvement in comparison...
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Marketing communications in banking in the Czech Republic
Heřmánková, Monika ; Postler, Milan (advisor) ; Hanslíček, Pavel (referee)
The main aim of this diploma thesis is to show, how marketing in the banking sector works and on the example of particular bank describes the intern and as well the extern communication. I also suggest possible improvements in future and more effective propagation of bank products. The first part contains the explanation of marketing and commercial communications. The second part describes the theory of marketing in banking sector (characteristic of services, clients, marketing mix in banking). The third part follows the analysis of the banking sector in the Czech Republic. First of all specific banks are described and consequently the way of their communication is presented (especially the communication of action products). Conclusion of this chapter is the summary based on question-form-survey among banks. Last part should introduce to the reader details of the communication of one particular bank during the whole specified period of time. Lastly, the recommendations for better communication and approximation of the brand to the public are specified.
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Identifying changing skill needs through an employer survey
Zukersteinová, Alena ; Kleibl, Jiří (advisor) ; Kislingerová, Eva (referee) ; Czesaná, Věra (referee)
Dissertation closely examines the issue of identification and anticipation of skill needs (optimal mix of skills, knowledge, experience and competences) in enterprises. The key objective is to examine existing practices, methods and tools for the identification of future skill needs in enterprises and propose and test a new survey of to obtain information about changing skills needs in selected occupations at European level. The proposed survey verifies the possibility of obtaining information about trends in general (transversal) and occupation specific skills through working tasks as a conceptual unit understandable to employers. The pilot survey is carried out in 9 EU countries with 8500 telephone interviews (CATI method). Conclusions contain analysis of selected data, critical evaluation of the proposed methodology and recommendations for its further use.
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Marketing Communications and Efficiency of Marketing Communication of the Dance School Hes
Dolák, Martin ; Vávra, Oldřich (advisor) ; Taraba, Jan (referee)
The theoretical part of the thesis is dedicated to a review and an assessment of a communication mix and a marketing communication. There are described the particular components of the marketing mix, the attributes of the services marketing and the tools used for the marketing research. The practical part of the thesis is focused on analysis of a current state of the communication of TŠ Hes and its rival companies. The aim of the work is to reveal the weak spots of the marketing communication and subsequently to provide a solution through a realization of particular marketing actions. The main effort is dedicated to improve the ability to attract new clients. The conclusion provides an evaluation of the marketing interventions and additional suggestions for an improvement of the marketing communication of the TŠ Hes.
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Marketing strategy of the company Austin Detonator s.r.o. for the foreign markets
Vlčková, Veronika ; Zamykalová, Miroslava (advisor) ; Grebeň, Otta (referee)
This thesis deals with the marketing strategy of the firm Austin Detonator s.r.o., which is today the largest European manufacturer of electric, non-electric and electronic detonators for use in quarries, mines during mining and the construction of transport infrastructure, including tunnels. In addition to the analysis of the marketing strategy next part maps markets which the company operates, determines the largest competitors and figures out what tools of marketing mix company uses to communicate with clients. The final part concerns SWOT analysis where the recomendations are proposed for the improvement to the marketing environment of the company.
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The notion of Indianness in contemporary American literature with a focus on female authors
Pekárková, Eva ; Volná, Ludmila (referee) ; Nováková, Soňa (advisor)
In the US 2000 Census, the number of Indian-Americans reached 1,678,765 people. It is the second largest Indian diaspora in the world preceded only by that in Myanmar, which comes near to three million.1 In January 2008, the Indian-American community gained a very important victory in politics through the appointment of Bobby Jindal as the Governor of Louisiana.2 Although his political views and decisions have been a source of disappointment and have provoked serious criticism, he is nonetheless the first Indian-American to reach higher echelons of power. The American cultural sphere has also felt 'the Indian touch'. In 2000 Jhumpa Lahiri, a young Indian female writer, was awarded the Pulitzer Prize for her collection of short stories. Aishwarya Rai has successfully avoided being remembered only as the 1994 Miss World and has appeared in numerous Bollywood and Hollywood productions. In 2003 she was the first Indian actress to be a member of the Cannes Film Festival jury. Her male colleagues have yet to wait to be thus honoured. The Indian community in the US obviously does not exist in a vacuum. With no physical borders limiting the interaction with the American majority, the two cultures mix and influence each other. The Indian community is neither isolated nor homogeneous. It reacts outwards to the...
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Evaluation of Marketing Mix of a chosen Hotel
Jedounová, Lucie ; Kovář, František (advisor) ; Svoboda, Petr (referee)
This thesis focuse on tourism, part of it focuse on characteristic of tourism services and hotel industry too. Substance of this work is marketing in tourism and tourism services, specifically in hotel industry, where the goal is evaluate every simple part of marketing mix by chosen three-stars hotel and propose possible changes which could increase demand or attract new clients.
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