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Skin
Kolářová, Vendula ; Šagát, Peter (referee) ; Klodová, Lenka (advisor)
Bachelor thesis consits of creating a set of objects and their spacial installation. It focuses on human body and clothes and is interested in space which gives to our body our clothes. I am playing with meaning of clothes - what does clothes mean for our body.
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Loyalty program of clothing shop
Topičová, Kristýna ; Procházková, Markéta (advisor) ; Špunarová, Monika (referee)
At present, a theme of loyalty programs is very popular. The valuable loyalty programs can be considered as some kind of competitive advantage that helps company to grow. However, business organization has to do its activities with regard to its customers. This Master thesis attempts to create a complex concept of loyalty program for clothing shops according to customers wishes. The results indicate that customers want loyalty program of clothing shops based on permanent discounts. The findings also suggest that even though people do not want to share personal data they are willing to exchange those data with companies for rewards when loyalty program benefits seems to be attractive to them. These finding have major implementation for marketing managers who want to build successful loyalty programs.
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Designing and Implementation of a web based clothes delivery service
Feldstein, David ; Klán, Petr (advisor) ; Šretr, Jiří (referee)
The objective of the thesis is to create a web based service designed for sending packages of clothes from the initial designing to final implementation using authors content management system FeldCode CMS. It is planned to put this service into actual operation in summer 2017. This is why another goal of this thesis is to lay out key success identifiers of the service assuming that my masters final thesis would build on these identifiers later in my studies aiming to evaluate success of the whole project. The content of the thesis will be divided traditionally to theoretical and practical part. The theoretical part would describe the process of the whole service and its participants. It will outline technologies used while developing, some design principles followed and of course it will specify key success identifiers as mentioned above. The practical part consists of the designing and the output application itself which is indivisible electronical attachment to this thesis containing all the source codes and SQL commands to create its database structure.
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Impact textile membranes on the dynamics of changes physiological indicators of workload
Funfálek, Tomáš ; Sýkora, Karel (advisor) ; Bunc, Václav (referee)
Title: Impact textile membranes on the dynamics of changes physiological indicators of workload Goals: Compare measurements of clothing technical parameters and laboratory measurement workload in this outfit. Describe and explain the relationship between the results of the technical and functional measurements and physiological issues associated with the use of different textile membranes during a workout. Method: Laboratory quantitative measurement of selected physiological parameters, clothings technical parameters, skin temperature and subjective perception of thermophysiological comfort. Subsequent comparative analysis of measurement results. Key words: clothes, textile membranes, workload, oxygen consuption (VO2), thermophysiological comfort, sweat, clothing physiology
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A military camp in the Hussite age
Feyfrlíková, Monika ; Zilynská, Blanka (advisor) ; Biederman, Jan (referee)
The aim of this thesis is to map everyday life in a military camp in the area of Bohemia during the period of Hussite wars, particularly in camps of an Utraquist as well as a Catholic army. It will concentrate mainly on various aspects of its everyday routine, such as supply, accommodation, camp fortification, a structure of command and camp management, but also on camp equipment. It will be founded on written and visual sources, as well as on normative and narrative (historiographical) records. The thesis will also introduce individual military orders. In more detail, it will be concerned with armour, clothing, and personal equipment of people dwelling in a military camp. Apart from this, it will focus on the issue of women and children (especially on their role and position) in a military camp. Furthermore, the thesis will differentiate between the form and the operation of a military camp led by a Catholic army from the form and the operation of a military camp led by an Utraquist army; and it will describe various types of these camps. Key Words: hussite, Bohemia, supply, fortification, clothing, camp, the Middle Ages.
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Homeless Movement in Urban Area: Illustrated by the Example of Prague
Jakubec, Filip ; Soukup, Martin (advisor) ; Dědovský, Daniel (referee)
The following text deals with homeless movement in an urban area and is based on a qualitative field research carried out in the capital of the Czech Republic, Prague, from the early November 2014 until the beginning of May 2015. The research of such a sensitive topic as homelessness demands much higher attention, with regard to respecting the ethical rules of the field research and publication of materials gained. Therefore, my thesis deals with the motives of their movement usually based on meeting basic human needs, and with general characteristics of locations they stay in. This information clarify why homeless people move in the city without revelation of exact maps of their location, because this may endanger my informants.
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Presumptions of the Formation of the modern Men's Suit (General and unique in the typology and in the formation of men's court, military and ecclesiastical clothes in the light written, iconographical and material sources in Czech countries of early new ages at the court of the Austrian Habsburgs in the frame of the European culture of clothing)
Kutílková, Dagmar ; Koldinská, Marie (advisor) ; Petráň, Josef (referee) ; Nachtmannová, Alena (referee)
v anglickém jazyce The dissertation thesis with title "Presumptions of the formation of the modern men's suit" elaborates the general and unique features in the typology of men's court, military and ecclesiastical clothes. Research, which is based on written, iconographical and material sources, is aimed at environment at the court of the Austrian Habsburgs in early new ages from the end of the 15th century till beginning of the 90s of the 18th century having respect to history of clothing in the in Czech countries in the context with European clothing culture. The conception of the thesis goes out from the approach to men's suit in the history of clothing as to the cultural discipline. The main theoretic-metodological basis is investigsation of the general and the unique features in the concrete types of the men's clothing, which are characterized most of all of the contemporary construction (cut), material (cloth) and colours of the men's clothing and which has got the style-forming importance by means of these general features. The results of the research work amplifies not only the knowledge in the area of the clothing history, but also brings the possibility of practical application of this knowledge to increase of the cultural values of written, iconographical and material memories with time,...
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Fashion and self-concept at older school age children
Medalová, Lenka ; Levínská, Markéta (advisor) ; Doubek, David (referee)
The bachelors thesis is focused on the relation between fashion and self-concept, particulary in older schooled-aged children. The text is structured into two parts - theoretical and empirical. The first section of the theoretical part is devoted to give a definition of terms related to self-concept, such as self-esteem and self-representation. The second section is focused on the relation between fashion and self-concept then. A view on the fashion as a reflection of time and changes of the women role is provided at first. Changes of fashion and beauty ideal arise from manners of the time and status of the sociaty. The force for fashion changes and interest in fashion is introduced in context of wish to express sexual attractivness, social status or individual personality. Those are in connection with identity of individual on a personal, social and gender level. The theoretical part is based on theoretical resources to clarify what is the origin of self-representation involving clothing on those three levels, what is the infuence of fashion on them and how the fashion is affected by them. Empirical part is devoted to qualitative research, which was conducted in secondary school. The aim was to explore how the phenomenon of fashion is reflected in the life of adolescents and what is the role of it...
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