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Issue of communications in hotel industry in 21st century
Součková, Veronika ; Mikeš, Jiří (advisor) ; Herget, Jan (referee)
The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for improving commercial communications are suggested.
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Recent trends in media planning
Galík, Pavel ; Černá, Jitka (advisor) ; Novák, Ondřej (referee)
In this bachelor's thesis, I have analyzed recent changes in consumer behaviour, the connection to new technologies and new consumer values. The main goal was to discover how current media agencies react and what trends can be revealed in their functioning. The text offers many useful insights on actual advertising situation, new advertising methods and brands. The uniqueness of the thesis consists mainly in the usage of generally unaccessible internal information sources which media agency Initiative pays for it's daily work.
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Trends in the CRM business information systems
Valenta, Martin ; Basl, Josef (advisor) ; Novotný, Ota (referee)
The purpose of this thesis is to analyse the trends related to the Customer Relationship Management (CRM) with emphasis on the CRM software. Essential trends were identified through professional analytical reports and dedicated servers. CRM trends were analysed from the time and factual perspective. The core purpose of this thesis was to evaluate possible business value of identified trends for businesses from a selected market segment. To fulfil this goal, the banking segment was chosen to be further analysed. The author of this thesis studied the extent of implementation of chosen trends in a real CRM implementation project executed in a bank operating on the market of Czech Republic. In the process, the set of interviews with "CRM in banking sector" professionals were completed to figure out how they are possibly appreciated by the whole banking sector. Through the responses of the chosen professionals, some trends characteristics were mainly followed. These were trend maturity (captured by slightly modified Gartner Hype Cycle) and trend business value (captured by defined numeral evaluation). An average evaluation of business value of each trend, done from various time perspectives, was displayed by two different tables, each grouping trends on the factual basis. Finally, trends business values were represented graphically to accent their possible progress as seen from the banking sector point of view and to provide users with a simple tool to confront their view with the view of the professionals. The tool mentioned allows users to focus on the trends that are likely to be very beneficial (according to the general opinion of the chosen professionals) and at the same time allows users to stay clear of the trends that don't promise much value for the banking sector, not even in the future.
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New trends in internet marketing.
Vaľková, Alexandra ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
This Master's Thesis describes the evolution of the Internet, its importance in marketing and new trends and tools used in internet marketing. It also deals with question of potential Internet collapse in future, describes variants of how it could happen and gives the suggestions to solve this problem, too. The Master's Thesis also includes forecasts of evolution of the Internet till 2030 and forecasts of major global agencies concerning the evolution of information technologies and technological news, which can significantly influence the entrepreneurial activity of many companies all over the world.
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Trends of the consumer behaviour during the global economic recession: Detailed image of the Czech consumer
Kadilák, Michal ; Chytková, Zuzana (advisor) ; Stříteský, Václav (referee)
The main goal of this bachelor thesis is to explain the perfumes consumption trend in the Czech economic background and its differentiation from other, mostly savings-oriented trends. I am interested not only to describe the main signs of the trend, but I will also focus my research on unveiling hidden motivators inside consumer himself/herself. To fulfill this assignment, I chose the methods of qualitative market research to gather and interpret relevant data. Research itself was conducted with 5 consumers using individual in-depth interviews. During interviews, I was consecutively realizing the differences between general consumption pattern during the crisis and the consumption of perfumes, as one of the factors of self-presentation. By the end of the research, all the main drivers of consumers spending towards this specific category were identified. All findings were compared and connected to the theories of well known experts in the field of customer behaviour study, Cooley's "looking-glass self" and Belk's -- "extended self". The perfumes consumption trend confirmed its existence in the Czech Republic among respondents and has shown its tight correlation to consumers' identity and personality.
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Current trends in the insurance markets
Nováková, Zuzana ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
This dissertation deals with current trends in insurance. The aim of this thesis is to find and analyse the development trends, which has affected the insurance market the most in the last years and to attempt a prognosis of the future development in insurance. The first part of the thesis is focused on the main factors, which has been caused by current Global trends. There are also detected significant changes that occurred by entering of the Czech Republic to the European Union. The last subhead informs about possible indicators which we can consider the development in the Czech insurance system on and possibly compare with development in international insurance market. The crucial part of the dissertation, concerning the trends in the insurance market, is divided into 3 parts -- Trends in life insurance, Trends in non-life insurance and Trends in services which are closely connected to the insurance market. The thesis also deals with the influence of the recent economic crisis on development trends in insurance, and there is an analysis made separately for life and non-life insurance. The last part is focused on the prognosis of the future development and so outlining of possible ways the insurance market could be wending in the future.
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Actual trends development of sports organizations
PEJŠOVÁ, Petra
This work discusses about the current trends in development of sports organizations. Beginning of the work describes the terms that are related to this topic and describe the problem. Then is it specifically focused on the situation in the nineties and also on the present economic and legislative aspects. Then is it aimed to a concrete organizations, which have influenced the time of last 20 years. Emphasis is placed on the organizations that still hold the leading positions in popularity during this period. Hypothetical situation of the future is described at the end of the work.
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