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The buying preference of customers in large retail facilities (hypermarket, discount store, supermarket, etc.) compared to buying in small retail stores
Černohouz, Michael ; Šálková, Daniela (advisor) ; Pavel, Pavel (referee)
The dissertation, that is called The buying preference of customers in large retail facilities (hypermarket, discount store, supermarket, etc.) compared to buying in small retail stores is dealing with consumers and customers preferences in retail stores.
The dissertation is divided into two parts. The first part is a theoretical part and the second one is practical part. The theoretical part is based on knowledge gained from non-fiction literature and other relevant sources of information. It provides an overview of the retail and its subcomponents as known as retail activity, types of the retail stores, customers and consumers. The practical part clarifies particular customers and consumers preferences of buying in retail stores. Findings about the preferences were gained by a survey that was executed. They are expressed by words and by graphs for better understanding. On the basis of the findings are statistically evaluated hypothesis concerning to purchase behavior of Czech customers and consumers. In the very end of the dissertation are suggested recommendations that should lead retail stores to gain more and more new customers.
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Marketing communication of Fairtrade
ZOUDUNOVÁ, Veronika
This thesis focuses on the way of communication between the concept of fair trade and Fairtrade products on the market in the chosen company. The focus of the work is to reveal previously used marketing communication tools of Fairtrade brand in a selected company and then to propose changes to improve these tools. The work consists of two parts. The theoretical part includes a basic explanation of the concept of marketing, marketing communication and the fair trade itself. In solving the practical part a controlled depth interview with an employee of a selected company was used with a subsequent analysis of the websites, which were used to gain information about the tools as well as the range of Fairtrade products. Based on the results of the analysis was conducted testing of usability of the websites and analysis of the keywords. This led to obtaining the opinion of the potential customers on the quality of on-line communication as it is the main tool used for marketing communication. The results of the testing and analysis of words were used to compile SWOT matrix analysis that shows the strengths and weaknesses of the company, opportunities and threats. The conclusion suggests changes that resulted from the analyses used. They relate to the completion of the web site of Fairtrade company and creating a mobile application that would mean the use of a new marketing communication tool.
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Semi-adaptive Dictionary compression methods
Urban, Tomáš ; Lánský, Jan (advisor) ; Dvořák, Tomáš (referee)
Goal of this work was to design and test methods for creating and parsing input data from file or stream in a way they are optimalized for following compression algorithms. We used two runs through data, first run collected analytical data and second run was for parsing. First part of this document is focused on methods TD2 and TD3 [4] for trie compression and their extension for unicode alphabets. In second part there are presented methods for creating dictionary without considering partitiong on words or syllabels. All methods are considered over unicode alphabet and implemetned as part of modular program XBW.
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Development of organic wine production and its trends in EU countries and the Czech Republic
Beránková, Anita
The diploma thesis focuses on the assessment of the current situation in the industry of organic farming, particularly organic wine production in the Czech Republic and in the selected countries of the European Union. For the thesis, France, Italy and Spain are selected to be compared with the Czech Republic, due to the highest worldwide production of the organic wine in these countries. It compares the national and international environment of organic farming as well as of organic winemaking; compares political, economical, social, technological, legal and ecological factors. Further analyzed is competitive environment (by using of Porter's five forces model), industry life cycle, research on consumers of the industry (organic farming as well as organic winemaking) and information for customers. In the final part of results, SCOPE planning model summarizes the situation. The main goal of the thesis is to suggest changes and recommendations leading to improvements of the organic winemaker's position within the market of organic wine industry and organic industry in general. The main recommendations concentrate on enhancement of customer's awareness when it comes to the word "organic" and on bringing the organic wine closer to customers. The major event happened in 2012, when the legislation of the European Union passed new rules on labeling bottles containing wine made from organically grown grapes. From the 2012 harvest, organic growers are allowed to use the term "organic wine" on their labels. In 2012, total share of organic grape area to the conventioanl grape area in the Czech Republic was 6,1% and grew since 2004 by almost 20 times. French, Italian and Spanish proportion was approximately 2% higher respectively. The potential of the growth of consumption of organic wine in the Czech Republic is very high, but the foreknowledge and purchasing participation of customers on organic products in general is very low. Research on organic products has shown that only 20% of respondents were familiar with organic products. The same situation is represented by results of the research on organic wine, where 23% of conventional wine consumers have consumed organic wine at least once in their life. This is one of the reasons why it is necessary to use modern marketing tools to promote the organic wine and to increase the awareness. The popularity of organic wine is expected to grow steadily in future years.
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Active life style for seniors
Kolářová, Kateřina ; Bunc, Václav (advisor) ; Hráský, Pavel (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA TĚLESNÉ VÝCHOVY A SPORTU Aktivní životní styl seniorů Abstract Vedoucí bakalářské práce: Vypracovala: Prof. Ing. Václav Bunc, Csc. Kateřina Kolářová Praha, leden 2012 Abstract Title: Active lifestyle for seniors Objectives: The objectives of this work is to demonstrate the positive influence of active living on seniors through literary analysis Methods: The thesis has a research character. Information to support founded in a variety of sources, including scholarly reports and internet sources. It will focus on the benefits of an active lifestyle on the health and wellbeing of seniors. Initially, the thesis considers the characteristics of age and aging. In the next section there will be an examination of how an active lifestyle affects the quality of life and overall health of seniors. In other words, what are the important factors that result in healthy outcomes. Results: The research will determine the ideal activities that will benefit elderly people. If seniors are to become more active, they will have to be motivated to exercise on their own or in groups and this activity will have to be readily available at a moderate cost and be enjoyable to participate in. The best way to sport is walk for them. Keywords: Seniors, a active-healthy lifestyle, age, fitness,...
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Copper in Eneolithic Bohemia
Dobeš, Miroslav ; Jiráň, Luboš (advisor) ; Bátora, Jozef (referee) ; Stuchlík, Stanislav (referee)
Univerzita Karlova v Praze Filozofická fakulta Ústav pro pravěk a ranou dobu dějinnou Miroslav Dobeš Měď v eneolitických Čechách Copper in Eneolithic Bohemia Disertační práce Abstract vedoucí práce - Doc. PhDr. Luboš Jiráň, CSc. 2012 Abstract Miroslav Dobeš: Copper in Eneolithic Bohemia. Copper artifacts are an important source of understanding for European prehistory, not only in terms of the development of new technologies, but also importantly as a means of social communication. The gradual perception of the copper objects from their initial importing to simple cold forging to pyrotechnological processes and culminating in the Early Bronze Age tin bronze alloys, can be observed already in the Near East at the end of the 9th Millenium B.C., in other words the Aceramic Neolithic (Çayönü Tepesi). Within Europe, there has been a rapid initial development of metalurgy in the Balkans, aproximatelly in the middle of the 5th Millenium B.C., in Central Europe this innovation has arrived sometime around 4000 B.C., or shortly afterwards. The present work is the first thorough analysis of the Czech Eneolithic copper industry, which is based largely on original documentation of findings and attempts to complete the synthesis of sources. From a chronological point of view, this work covers the entire period of the...
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Changes of geopolitical map of the Balkans and their influence on the security and stability of the European Union
Friček, Michal ; Hnízdo, Bořivoj (advisor) ; Romancov, Michael (referee)
Friček, Michal.. Changes of geopolitical map of Balkan and their influence on security of the Czech Republic. Prague: Charles University in Prague. Faculty of Social Sciences. 2012. Number of words: 20 435. Number of letters: 125 104. Supervisor: Doc. PhDr. Bořivoj Hnízdo, PhD. This work evaluates objective risks for security of the Czech Republic resulting from geopolitical changes in Balkan according to respective security sectors. It is done specifically in military, social and political security. Evolution of these threats is compared with dynamic of military conflicts on territory of western Balkan. That is base for assessment of adequacy of securitization of these problems on the part of Czech security authorities. Keywords: security of the Czech Republic - Balkan geopolitics
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Collection of the solved exercises for MS Word in context of elementary access to user's informative literacy
Dvořák, Jaroslav ; Štípek, Jiří (referee) ; Leipert, Jiří (advisor)
The final thesis is dealing with the topic called The Compilation of the Solved Exercises for MS Word in the Context of Elementary Approach to the User's Informational Awareness. It has the aim to create effective methodic tool in the field of teaching text editors. The thesis are divided into five parts. The contemporary society and its relationship to using ICT emphatically to the electronic communication is described in the introductory part. The next part deals with the personal opinion to the present - day teaching quality in the context of theoretical approaches and express the suitable and optimalized component for the support of teaching text editors. The theoretical part is mapping the whole process leading to the project of the compilation. The practical creating of the compilation and the intellectual difficulties are discussed in the semifinal part of my thesis. The final part of the thesis (the empiric part) shows the practical evaluation and suggestion of the potential users.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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The Importance of Public Health Protection and Veterinary Services Cooperation in the Prevention of Infectious Diseases
RICHTROVÁ, Daniela
The word infection is a term which causes uncertainty among people. After all, it is not too long ago when people were dying in pandemics of plague, cholera or influenza. A human can be infected by viruses, bacteria, fungal organisms or parasites, many of which can infect several animal species. Diseases transmissible from animals to humans are called zoonoses. For efficient surveillance of zoonoses the cooperation of both veterinary and hygienic services is required. Its aim is timely detection and elimination of infection sources. It is based primarily on pointed veterinary and hygienic-epidemiological surveillance. In this thesis, I focused on the importance of collaboration of veterinary and public health services in the prevention of infectious diseases. One of the objectives of this work is to compare the occurrence of selected human zoonosis diseases in South Bohemia in the years 2002-2010. The second objective is to compare the extent of anti-epidemic measures adopted by veterinary services and public health authorities. In this thesis, a qualitative-quantitative research was utilized. The research aimed to determine the importance of cooperation of public health authorities and veterinary services in the prevention of infectious diseases. The quantitative part of the survey was conducted through the method of secondary data analysis. In the qualitative part of the survey, a semi-structured interview was held with the head of the epidemiology department of the District Hygienic Station of České Budějovice and with the director of the Regional Veterinary Administration for the South Bohemian Region. On the basis of the results of the research and implemented interviews I came to this conclusion: 1) The co-operation during the transmission of infectious diseases is ensured sufficiently. 2) The range of anti-epidemic measures adopted in the veterinary field and in the field of public health is sufficient. This thesis can serve as an educational material for students studying Bachelor or Master Degree of public health protection, because as public health service employees they will deal with issues related to veterinary supervision in practice.
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