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Theoretical resources of education during old age
Drekslerová, Anna ; Štěpánek, Zdeněk (referee) ; Šerák, Michal (advisor)
Elaboration of the following text was primarily motivated by an effort to contribute toward propagation of awareness of a sense of education during old age and potentialities and limits of its practical realization. With utilisation of statistics, internetional documents and conclusions of assorted researches it is adverted to an evident discrepance between considerable expectations on education of elderly persons and its real situation, background and popularity within the present Czech society. What naturally couldn't stay out of interest is a theoretical comprehension of gerontagogy - a relatively modern science concerning with education "in old age and for old age", which I regard as a further, greatly advanced, qualitative stage in a process of differantiation and specialization of education sciences. A public demand that stands behind its formalization is widely associated especially with a worldwide trend of demographic aging. This trend represents - not only for gerontagogy - a major, unexplored area that raises many questions. What orientation of education in gerontagogy will prevail in future? Will its economic or humanitarian dimension win? Will education be adopted by old people themselves as an obvious part of a lifelong development and will it turn into a fulfilment of a responsible approach...
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Analysis of the training process in the international business
Stará, Michaela ; Němec, Otakar (advisor) ; Campbell, Jan (referee)
The thesis examines the issue of training and development from a theoretical point of view, then from a practical point of view in two selected international companies (operating in the fields of banking and logistics). The thesis also discusses a problems of European structural funds, especially the request for education projects of an Operational program of the CR "Lidske zdroje a zamestnanost". The theoretical part describes the phases of the educational process: the identification of training needs, education planning, implementation phase and is greatly accentuated phase measurement and monitoring of the effectiveness of training. This work examines new trends in education and development of employees in 2010. The practical part of the bank monitors and evaluates the process of systematic training and use of competency models, practical part in the logistics proposes educational activities under conditions of low input costs - notably through training internal trainers.
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Differentiation of BONEGA products by blue ocean strategy
Hudeček, Michal ; Zamazalová, Marcela (advisor) ; Novinský, Marek (referee)
At the moment, one of the biggest problems BONEGA company is dealing with is blocked access to wholesale networks by strong multinational corporations. One of the solutions is to introduce such unique and different products that customers force wholesales to offer BONEGA products as other competitors would not provide comparable devices. This thesis evaluate existing approaches to differantiation. The most suitable solution for current situation of BONEGA is blue ocean strategy. However, it has several unsolved issues, especially when applied to manufacturing firm with wide range of products, that are being solved in this paper. In order to gain long term competitive advantage based on value innovation, blue ocean strategy must be implemented into company's culture. Therefore a pilot realization of the process was undertaken. It brought several new ideas for differentiation and also valuable knowledge about adoption of the process into day-to-day company life. Those findings are also part of this work.
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Strategic Analysis of České Budějovice Hospital
Šnorek, Michal ; Střítecký, Rudolf (advisor) ; Kovář, František (referee)
The aim of this thesis is to formulate strategic analysis of České Budějovice Hospital. Analyzed subject appertains to the health service sector in South Bohemian Region (that restricts its operating space) and plays dominant role in this consolidated and well structured sector. Furthermore, smaller subjects complete the marketplace and constitute the competitive fringe. Strengths of České Budějovice Hospital comprise heritage, unique resources and providing of complex healthcare. Poor self promotion, rare scientific activities and inconvenient condition of some buildings are major weaknesses. Rational and effective providing of primary, specialized and super specialized healthcare is principal mission of the analyzed subject and relates to Porter's differentiation strategy formulation. Realization of the strategy is not part of this thesis.
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Planning with the Public Involved
Jíša, Josef ; Sedláková, Jaroslava (advisor) ; Guthová, Zuzana (referee)
The task summarises general terms, describes bonuses and risks of planning with the public involved. It explains what community planning is. The task also describes the procedure of community planning formation process, the creation of a community plan and the realization of individual activities including their supervision. The practical part focuses on community planning in Borovany and describes the process of planning there, evaluates it and draws conclusions.
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Marketing strategy of the company Bohemia Sekt Co. Ltd. on czech and foreign markets, comparsion with competition
Synek, Tomáš ; Zamykalová, Miroslava (advisor) ; Fousek, Martin (referee)
The bachelor thesis describes marketing strategy of the company Bohemia Sekt Co. Ltd. in sparkling wines category on czech and foreign markets. The thesis describes factors which led to selection of such strategy. First chapter describes the company Bohemia Sekt Co. Ltd. in general, its history, present and products. Second chapter contains factual description of particular parts of the marketing strategy - theoretically and practically. There can be found market analysis, definition of a target group, marketing plan and its execution. The last chapter is focused on company's marketing activities on foreign markets.
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Banner Advertising
Majoroš, Miroslav ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.
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The Sun is Inside Every Person - Keep it Shining
Müllerová, Tereza ; Skarlantová, Jana (advisor) ; Hazuková, Helena (referee)
This diploma páper in its theoretical part deals with psychological aspects of human communication and emotive features of a personality. It covers emotional and sociál capabilities, their meanings, and suggests opportunities to develop them fiirther in children's arts education. The work offers incentives for fiirther reflections on emotional education and the major role arts should play in this area. Also included is an implementation of some themes based on the information that has been collected in the theoretical part of the páper. The objective for children's activities in art lessons is to strengthen the development of their emotional and sociál abilities. In its practical part, the páper records, describes and assesses creative works of children.
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Availability of social services for seniors in the Karlovarsky region now and in 50 years
Zelinka, Jan ; Kouřilová, Jana (advisor) ; Prudká, Šárka (referee)
Master thesis aims to evaluate the accessibility of social services in Karlovarsky region. The thesis is focused on the demographics of seniors and social services intended for them, specifically retirement homes. In addition to analyzing the accessibility of social services is elaborated demographic projection of region's population over the next 50 years. In the theoretical part is described the definition of social policy and the fundamental theoretical principles, types and functions. This part also describes the legislative framework of social policy in the Czech Republic. In relation to social policy are presented issues of community planning as a tool for the implementation of social policy in the Karlovarsky region. The conclusion of theoretical part is devoted to the theory of demographic projections and describes the basic projection methods. The practical part in the introduction focuses on general and demographic characteristics of the Karlovarsky region and the current state of social services for the elderly, specifically homes for the elderly. The second half of the practical part presents a demographic projection of region's population over the next 50 years and is focusing on senior component whose proportion in the population will increase. This projection is calculated by the component method without migration. The conclusion of the practical part is comparing the initial state of social services and the anticipated development of seniors. It also describes community plan in the Karlovarsky region with emphasis on the development of social services for seniors. Documents drawn up by the Karlovarsky region on issues of social services and conclusions of this thesis suggest that there is no need to increase capacity, but rather to focus on the change in the structure of users and ensure that these services are provided to people whose health condition really requires this kind of complex social care.
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