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Visual identities of film festivals
Terekhova, Margarita ; Bubeníček, Jan (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis aims to present film festivals taking place in the Czech Republic, as well as to take a closer look at their visual identity during the last 3 up to 5 years. I would like to create an extensive overview of the graphic and audiovisual creations of each event, but also to understand, how they have been made and what graphic elements, techniques and composition rules have been used. This work is also intended to use gathered information in order to to create a new unified visual identity of Multifest - a short film festival featuring movies shot by multimedia students at the University of Economics in Prague. In the theoretical part of the thesis I elaborate the basic theme-related terms, and explain why visual identity is that important nowadays. I also offer a historical overview of the Czech movie and festival posters. In the analytical part I explore the visual identities of film festivals currently taking place in the Czech Republic. I focus on the local student film festivals. Descriptions involving visual materials are to create a brief outline of the evolution and main trends of graphic design in the field. The practical part focuses on creating a new unified visual identity for the Multifest Festival. This part extensively describes the particular workflow steps in creating the new identity, from setting the goals via target groups research and drafting, to final creation of the necessary graphic and audio materials.
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The Usage of Project Management Methods for Creation of the Corparate Identity
Matušů, Milan ; Kažimírová, Martina (referee) ; Smolíková, Lenka (advisor)
This thesis is focused on the project management methods within planning project of creation visual identity with photographing the products and creation of the web graphic for customer. Except the planning of project the thesis also analyzes current situation and decides whether the project is suitable for realisation. Thesis also includes teoretical background required for understanding this issue. The result of this thesis can be used as a basis for realization of the project.
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Marketing Communication of The Brno House of Arts in 2007-2011
Jelínková, Adéla ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis aims to analyze the marketing communication of the Brno House of Arts from 2007 to 2011. The Brno House of Arts is one of the most important cultural institutions in Moravian region but the number of visitors decreases from year to year. The hypothesis is that underdeveloped communication strategy of the institution contributes to this unfavourable situation. One chapter is dedicated to the analysis of communication strategies of the closest gallery's competitors - Moravian Gallery and Wannieck Gallery. The core of the work is in the detailed description of the institution's communication mix with focus on its visual identity created in 2008. Evaluation of the gallery's marketing activities is based on adequate academic writing. Wide variety of relating pictures can be found in the appendix. Research conducted by the author explores knowledge and image of the Brno House of Arts in the public. The thesis is concluded with the summary of the communication activities of the institution and strives to answer whether they support its mission and vision positioning the gallery among prestigious European galleries.
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VISUAL IDENTITY FOR JEWELLERY DESIGNERS
Bierská, Tereza ; Homola, Ondřej (referee) ; Kögler, Žaneta (advisor)
In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.
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Design of E-shop
Hamala, Jakub ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis describes procedures during creation of e-shop. Description starts with input analysis, continues with design of information architecture, design of graphic layout and ends with programming and inserting of websites on the internet. These procedures are applied and real model eshop is created. Bachelor’s thesis is focused on a usability of shop design and its utility in the real world.
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Analysis and design of marketing communication for tourist destination - village Vinné and its surroundings
Marcin, Jakub ; Říha, David (advisor) ; Makeľ, Marián (referee)
This thesis deals with the analysis of the current status of the marketing mix, communication strategy and activities of village Vinné related tourism. SWOT analysis and questionnaire surveys are also part of the analysis. Our main objective is based on the findings to make recommendations for improvement of communication strategy of the village with specific tactics that would be applicable immediately, by June 2016. The recommendations include schedule for their implementation and design of visual identity and slogan for Vinné. As the attraction of the village can attract all ages, the aim of this thesis is also to identify behavioral differences in the selection and planning vacations of people under 30 years and over and recommend time and form of marketing communication.
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Corporate Design of Regional and District Towns in the Czech Republic
Havlíček, Jakub ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This diploma thesis is focused on the analysis of Czech regional and district capitals attitude of their visual identity. It deals especially with management decisions which had been chosen by capitals in the phase of creation and implementation of the visual identity. Next to the facts connected with visual identity as with a complex system, this thesis evaluates also an approach of the capitals to the particular elements of a vizual identity. As a method a questionnaire research had been used. The questions had been put to the competent representatives of appropriate capital bodies.
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Significance and Design of The Logo
Markvart, Jiří ; Čermák, Radim (advisor) ; Bedřichová, Jana (referee)
This bachelor thesis is devoted to the logo as an important element in the presentation of the company, organization, product, and, in some cases, also social and cultural events or people. The thesis is divided into two parts. The theoretical part explains the importance of the logo itself and describes its role in visual presentation. The differences between logos are discussed according to logos' purpose and design. Attention is paid both to logos in the commercial sector and of municipalities and state institutions, where visual presentation has made significant progress in recent years. The practical part is devoted to the creation of the logo itself and describes the methodology from the client's assignment of the project to the release of the style guide. It describes all important steps in the creation of a logo and discusses different options and variations that may occur during the process. The purpose of this thesis is to establish a clear overview of the significance of the logo as a major element in the visual presentation of a company or an organization, followed by guide to the entire process of creating a logo. Both parts together should provide the reader with a sufficient basis for understanding this issue.
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Projekt Evropského sociálního fondu
Mrázková, Andrea ; Zapletalová, Jitka (advisor) ; Černá, Jitka (referee)
Teoretická část popisuje fungování evropské sociální politiky, zaměřuje se na Evropský sociální fond, Operační program Rozvoj lidských zdrojů a jeho priority, jsou zmiňovány činnosti předcházející realizaci projektu. Praktická část popisuje konkrétní projekt a jeho fungování, náležitosti žádosti o finanční podporu, monitoring projektu a momentální stav projektu, typy kontrol, vizuální identitu.
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